How To Turn Your Slow Loading Website Into A Fast Loading Website

Apr 15, 2018 | Business Marketing | 0 comments

slow loading website

Slow Loading Website

One day, I got an email from some company, offering to develop our website. We had, earlier on, wanted someone conversant with WordPress websites to redesign our business blog. Their mail came at a time when we were thinking of engaging someone to do it. But when I asked them to give us some of 

the websites they had designed, we got so shocked. First of all, their site was a slow loading website. And all the other websites also took longer to load.

I was so surprised to discover that the same company claimed to be a web design and SEO expert. It means that their customers give them business because they don’t know. Indeed, most people have little knowledge of web design and the dynamics of the internet.

If you are a web designer and you haven’t been focusing on the loading speeds of the websites you design, this post is right for you. And if you intend to have a website designed for you, know that a slow loading website can spoil your business. It is, therefore, vital for you to look for a professional designer who will create for you a fast loading website because if a site loads slowly, you lose business.

Have you ever come across a website, which takes so many minutes to open? How do you feel? What do you finally do? You don’t need to answer now, but I guess the disappointment you get makes you click away and sometimes never come back to that website. That’s the same thing other internet users do to a slow loading website. But do you know the impact it has on your business?

Although a slow loading website frustrates the visitor, it’s the website owner who loses as potential customers impatiently click away to save their time. When your website fails to load within 8 seconds, your visitors take the money to your competitors. While you are losing, your competitors are gaining. Is that what you want? You don’t want to lose customers.

If you already have a site that loads slowly, it’s high time you started turning it into a speedy loading website to avoid losing a lot of money when your potential customers click away. The recommended loading time is less than 8 seconds with a 56k modem.

How Can You Turn Your Slow Loading Website Into a Fast-Loading Site?

Slow Loading Websites

Slow-Loading Websites

How can you keep down your website’s loading time? There are many ways to keep down your website’s loading time but let me share with you six proven techniques, which I have also used on our sites.

#1. Avoid Using Large Graphics or Images Because They Load So Slowly

If you have to use a large image, you should consider dicing the image into smaller loadable sections and place them again together with the use of tables. Your challenge now is to know how to dice images into smaller loadable portions without compromising their quality.

2. Optimise Your Graphics/Images Before Using Them on Your Website

Image optimisation is a simple process whereby you decrease the size of your image’s file without compromising its quality on the internet. You can use graphics designing programs such as CorelDraw to make your image small in size.

Alternatively, you can optimise your images with free online image optimisers such as And if you are using WordPress, using an image optimiser plugin is the best solution.

3. Limit the Usage of Animated Images

Valentine's Day Personalized Gift

Valentine’s Day Personalized Gift

Although animated images are favourite for their effectiveness in attracting customers’ attention, if you don’t use them reservedly, they cause your website to load slowly. It’s therefore essential to only use them for a specific reason, if not, leave them out.

4. Avoid Using Too Many Graphics on a Single Web Page

When you place so many images on one web page, you make your page bulky. If you want to have a fast loading website, you have to use small-sized images (weighing a few kilobytes) and which have to be limited in number. If the pictures you have, or you want to add to your website have no value addition, it’s advisable to leave them because they lead to loss of money.

5. Limit the Usage of Ad Banners to Improve your Website’s Load Time

A slow-loading website will, in most cases have several ad banners placed all over. It does not only reduce your web page’s loading time, but it also makes your website look very unprofessional. Be professional and improve your website’s loading time by limiting your banners to not more than two. If you feel you have got a lot to advertise, consider using text adverts.

6. Limit the Usage of Special Effects Caused by Scripts

Fast loading websites do not have so many types of special effects. Do not be tempted by the beauty and attraction that goes with those special effects for you risk losing potential buyers, which in turn leads to loss of revenue. Besides, they make your website look very unprofessional. Only use them for a specific purpose.


As I conclude this post, I want to remind you that if you are planning to design a website, learn from the beginning that a slow loading website can quickly fail you and fail your business. If you already have a website and it does not load in less than 8 seconds with a 56k modem, it’s high time you redesigned your web pages to turn your slow loading website into a fast loading website. When you do that, it will be a big stride towards the success of your business.

If you need a simple but great website to establish your business profitably online, visit us. We shall design for you a website ideal for business purposes.


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