Website speed is one of the key factors to
consider in building a successful online business. The speed of your website matters a lot. Fast loading websites give internet users a very good experience. Even search engines like them so much. If your website loads fast and is well optimized, you stand chances of ranking high in search engines. This is what every online business-minded person should aim at. To succeed in business online, give priority to search engine optimization (SEO) and website speed.
Why is a poor website speed a problem to your business?
Most webmasters focus more on the design, content and SEO. They pay little attention to the time a website takes to load. This is why the majority of the websites on the World Wide Web load so slowly. But people have no time. They are so impatient because they have a lot to do in a very short time. They can’t wait for your site to load. Why wait when there are other sites offering the same information, products or services? They simply click away. They run to your business competitors.
A poor loading speed does not only chase away potential customers, it also closes the doors to search engines. Your site won’t rank high in search engines. Slow speed is an indicator of a poor website to the search engines. Poor website speed leads to loss of business. There is completely no business with a website whose loading speed is poor. However attractive your website looks, you will never progress any further with a slow speed.
How do you check your the speed of your website?
Everyone can tell. If you open a page and it takes minutes to load, it means your website’s loading speed is low. But even if it loads fast, there is always something you have to do to improve. With the website loading time, you work on it now and again. Check your website’s speed on all the web pages. See how they load on a mobile and desktop. A site may load faster on a desktop but so slowly on a mobile.
Website speed check tools
To check the speed of your website, there are 3 reliable website speed tools I have identified. Webmasters use them to test, audit and analyze the speed of their entire website pages. They use the results to improve on their websites’ speed performance. They include the following:
This is a Google website speed analyzer. It’s used to check the speed of your pages. It shows the loading speed score on both desktop and mobile. It also provides a summary of the suggestions or loading problems that should be fixed to improve the loading speed of your site. It’s easy to use. Just enter the URL of the web page you want to test and click “Analyze”. Within seconds, your page’s speed analysis is done.
Pingdom speed tester also makes an audit of your website’s speed performance. It provides you with results on the speed score, loading time and page size. It also gives you a summary of issues to work on to improve the speed of your website.
This website speed analyzer works in the same way as Pingdom.
To test the speed of your website, you may use one speed tester or all of them. I use all the three to see if they are making similar reports on the issues I have to work on. The above tools are a must-use to improve your website loading time. I use them to test every page and see where to improve. Paying attention to speed is one of the regular tasks on my websites.
Website speed improvement tools
After checking the speed of your website, you have to improve in your weak areas. Some of the speed improvement tools you can use include the following:
1. W3 Total Cache Plugin
This plugin is for websites powered by WordPress. If your site is on a WordPress platform and you are having a slow speed problem, install W3 Total Cache Plugin. It will help you to solve most of the loading speed issues provided you use the right settings.
This is a WordPress Plugin used to optimize images. Many times, websites load slowly due to images that are not optimized. They take much time to load. Reducing the size of the images improves greatly the speed of your website.
This is a dynamicdrive.com image optimizing tool. It is pretty good. I prefer using this tool. It does wonders. It optimizes images up to the last resolution. As a tip, always use JPEG format for all your images. JPEG can give you very good results when optimized.
If you want to build a successful website, give priority to your website speed. Let it be one of your daily tasks. Check the speed performance of your competitors’ websites. You may one day beat them out of business if your site loads faster than theirs.
How is your website loading speed like? Do you need help to make it load fast? We’re here to help you at affordable and negotiable prices.