Marketing in simple terms is the process of getting consumers interested in your products and services. No business can prosper without effective marketing. Laying a strong marketing strategy is an excellent way for the success of your business. It’s, therefore, essential…
If you are in business, this article is for you. Even if you are not a business person, read it because one day you may venture into business. Most small businesses in Uganda and elsewhere cannot find the money for good robust marketing campaigns. But marketing is the …
Making mistakes is human. It’s part of the learning process. But to succeed in your business, you need to be aware of those small business marketing mistakes so that you do not fall prey to them. When you run an advert, you expect good returns. That’s the reason why you are in …
No business can prosper without using proper marketing methods. Most Ugandan companies have great products and offer exceptional services. But if no one gets to know about them, what happens? You don’t get customers. One of the challenges we have is how to make our products…
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