Capture Forms: How To Use Web Forms To Build Leads

Capture FormsCapture forms are so essential in building sales leads. To build these leads, you need to have a list of prospects that accept your marketing messages and can buy your products or services. Before we go any further, let’s first understand what capture forms and leads are.

What are capture forms?

A capture form, which is also known as a web form is a form, which allows Internet users to enter data that is sent to a server for processing. Capture forms are like paper forms but people fill them by using radio buttons, checkboxes, text fields, drop-down boxes and input boxes.

While radio buttons are rounded circles that represent choices in an option list form, checkboxes are like tick boxes that you can click on to turn an option on or off.

A text field is a space provided for the internet user to type some text in it. A drop-down box allows the user to choose one element or value from the list provided. When it’s not active, it displays a single default element. But when activated, it displays a drop-down list of values from which the user selects one.

An input box is like a text box only that you cannot adjust its functions. For instance, while you can adjust the width and length of the text box, with the input box you can only change its width. People always use it to input information like name and email address from the website visitor.

What does then making a lead mean?

Making a lead, also referred to as lead generation, is briefly the identification of a person with the interest to purchase a product or service. The most effective way of making a lead on the internet is through a capture form. This form not only enables you to capture the contact information of the visitor but also to build a list of leads, who have allowed you to market your products or services to them.

Effectiveness of Capture Forms

Web FormFor your capture forms to be effective, you have to keep them simple and relevant to what your objectives are.

As a recommendation, asking for a name and email address is enough. You should limit your capture forms to a few fields. You should refrain from asking for unnecessary information like telephone numbers, home addresses, etc. It does not only scare away the visitors, but it also makes them suspicious of your intentions. People are hesitant to give personal information.

Additionally, you should position your capture forms in such a way that your website visitors can quickly see them, preferably on the upper part of your website. To build trust and credibility in your visitors, it’s important to indicate to them that you will honour their privacy. You can do this by creating a privacy policy page where you provide your visitors with clear information concerning how you intend to use the information given.

Creating a capture form many times is hard for people with no web designing knowledge. If you have difficulties in doing it, the best you can do is to consult a webmaster to do it for you. Alternatively, you can get a free form, which you can customize to suit your needs.

As you use capture forms to generate leads, it’s more effective to create landing pages on which to place them. A landing page is a webpage with specific information, intended to attract the attention of your visitors so that they can sign up, make an enquiry or buy a product. This page should be designed and written in such a way that compels your visitors to take the desired action.


Finally, people use capture forms not only to generate leads, but they also use them for comments, newsletter sign-ups, registration, surveys and any other thing where you need to collect information. Consider using capture forms on your site to generate leads.

Hello! My name is Charles Kiyimba, a creative engraver, a professional teacher, a passionate blogger, a confident graphic/web designer and the founder of Goleza Designers Ltd, an engraving business that turns images into real products. Through my hands-on experience, I share with you free helpful information on our products and services, business, marketing and personal development. Always dive in for more!


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