4 Steps For Creating your Business Brand Identity
Creating a business brand identity is vital to all enterprises, irrespective of their sizes. To create a successful brand, you have to focus your mind on your targeted customers. These are both your current and potential customers. They are the people whom you want to respond to your brand. There are mainly four steps you can follow to develop a business brand identity for your business. They include researching, defining the preferred values, creating a visual image, and testing it for feedback.
1. Carrying Out Research
Creating a business brand identity involves, first of all, researching to discover what will work best for your business. Looking at other business brands in your marketplace is part of researching your brand. Compare them with yours to come up with what you like. After looking at other brands, you have to look at your current business brand. Find out what it communicates to your targeted customers. Ask your existing customers what they think about your existing brand. Get other people who are not your customers. Ask them what they would expect if they used your products or services. Try as much as you can to listen and take note of their feedback.
2. Defining Your Values
The values that your targeted customers anticipate from you form part of your business brand identity. It means that you have to create a unique and memorable image of your business. Having done your research, you have to jot down all the values your targeted customers expect from a company like yours. Identify a team of people with whom you will brainstorm on the matters your customers want after listing all the values. Brainstorming helps you zero down to the most appropriate values that can best create the brand image of your business. Identify the three most important values you would like to integrate into your brand.
3. Creating the Visual Image
After selecting the three significant values you wish to incorporate into your brand, it is now time to focus on the visual impact you want to create with those three values. As the first step, you should list all the words that best portray the image you want. Look for samples of the visual representation of the messages. You have to know from the beginning that colours play a crucial role in the image you want to create. It is, therefore, essential to select colours that will have a significant impact on your targeted customers. Select colours that will touch the emotional buttons. These are colours that will spark your customers’ emotions to take action.
If you cannot create that visual image yourself, I recommend that you engage a professional designer. Give him all the information needed to create what you want to achieve with your brand. Ask the designer to design at least three sample images pertinent to the values you want to incorporate into your brand identity.
4. Getting Feedback
Use the people that were part of the brainstorming team and a few of your existing customers to give feedback to fine-tune your images after creating the sample images. Select only one that best communicates what you want to achieve. Put yourself in the picture of a customer and ask yourself what that image conveys to you before you finally make your final selection.
Finally, the above steps are essential for creating your business brand identity. Business success depends upon many factors, and creating a business brand identity is one of the factors that any business owner should consider to ensure sustainable growth. The ball is in your hands. Build your brand to remain memorable to your customers.
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