Marketing is not easy for most businesses. And your business cannot prosper without effective marketing. For you to succeed in business, you’ve to market and market every day, every week, every month and every year. QR code marketing is one of the zero budget marketing methods worth trying in your business.
What Is QR Code Marketing?
QR Codes is a short form for Quick Response Codes. They are simply a type of two-dimensional barcodes that you can only read using a Smartphone or other technology dedicated to QR reading. The devices that read QR codes connect directly to texts, emails, websites, phone numbers and much more. You must have seen those black and white checkerboard squares just about everywhere.
This method is a marketing technique in which you promote your products and services using QR codes. When you use these codes correctly, you generate customers free of charge because they grab the audience’s attention and are fun for most people to scan.
Although QR codes are trendy in Japan (where they started with Toyota Group) and in the East, they are not familiar in Uganda. Very few people know and use them. But since many Ugandans now have Smartphones and the number keeps on rising from time to time, QR code marketing can consequently have a significant impact on your business if you use it well.
How to effectively use QR code marketing in your business
You should publish your QR codes in places where people with a “smart” device, such as a smartphone, can scan them to automatically link them to more information, such as a website page, a product, video and other general information. You can use QR code marketing in your business by putting your QR codes on the following items:
- Business cards
- Invoices and receipts
- Product packaging and inserts
- Restaurant menus
Experience has it that QR code marketing is not right on the following:
- Online (like placing them on a website)
- And anything that continually moves.
So when you are using QR codes, it’s essential to know where to use them for your marketing to be effective.
Where Can You Get QR Codes?
You can make your QR codes by using 2D barcode generators. The following are some of the QR code generators that are currently available:
QR code marketing is an effective marketing method that started in the East but which is growing fast with the increasing number of Smartphone users. People love scanning QR codes, and you stand to market your business if you position yourself well with this zero budget marketing strategy.