Online Social Networking: Market Your Business With Social Media!

May 27, 2018 | Business Marketing | 0 comments

online social networking

Online Social Networking

The term online social networking, derived from social networking, is the grouping of individuals into specific groups with the primary aim of socialising and making fun. Online social networking, therefore, refers to communities of internet users, whereby members who share common interests and hobbies meet and begin to socialise. Online social networking platforms, also known as social sites, are websites like Facebook, Twitter, Linkedin and many others which offer people the opportunity to socialise.

Why Should You Join an Online Social Networking Platform?

One thing you should know is that online social networking came and came to stay. It’s the way to go in modern times and for all generations. If you’re to stay in business, you need to think about joining an online social networking platform. More and more people join from time to time, and the numbers are increasing drastically. If you’re not on Facebook or any other social network, then you’re yet to be born. For instance, Facebook has over 2 billion active users, of which 1.45 billion frequent this social site every day. What does that communicate to you?

Well, a platform with 2 billion members is not something to joke with in real terms. It is why any success-conscious business should be visualising a lot of opportunities and should endeavour to take advantage of them by joining networks like Facebook, Twitter and others not only for fun but also for marketing your business online.

Online social networking is mainly for socialisation and fun. The most significant benefit you enjoy from joining any social network is the ability to get a diversity of friends from any country worldwide. You can easily create a network of friends with whom you share common interests and goals.

Where There Is Fun, There’s Also Business

Did you know that where there is fun, there’s also business and money? For those who are soccer fans, have you ever imagined how many people benefit from football? I have noticed that apart from the players who earn big money from their talents, the people in businesses like betting, selling drinks and jerseys, for example, earn their living when other people enjoy fan. Many have made a fortune out of the fun created by soccer. If you look around you, you’ll understand what I mean.

Through fun, you can also position yourself well to do business. Most people like fun, socialising. They’re so much willing to pay for what will give them the pleasure they want. Using the same example of soccer, when football fans get excited upon winning a match, they rejoice in various ways and styles. As they enjoy, they spend on things that bring them more happiness.

That said, I would like you to look at online social networking as a wealthy and fertile ground for you to rely on to market your business. Learn the tactics of doing business using social networks. As you socialise, position yourself well to promote your business to the so many friends you make.

Critical Factors of Building a Successful Marketing Strategy

Some of the vital elements of building a successful marketing strategy with social networks include the following.

#1 –  Acquiring information on how the social network you have joined operates. You need to know very well how these social networks work.

#2 – Planning before the implementation of your marketing strategies in any social network to which you belong. There is nothing in which you can ever succeed without proper planning. Excellent planning, for example, if you are on Facebook, entails asking yourself and finding answers to what you intend to achieve, how you plan to get it, and what your brand is.

#3 – Knowing about your targeted customers. You’ve to get in-depth information about your targeted customers, what they like and dislike, their behaviours, how to get them, and any other useful information.

#4 – Building a team of an unlimited number of funs from whom you get people interested in your products and services.

#5 – Engaging your friends and other visitors every day to create a reason for them to like you and come back to your page through the provision of useful content, photos, videos, organising contests and having fun with them.

What Else …….?

#6 – Avoid using traditional marketing techniques in any social network. What I mean is that you should refrain from controlling your friends because people join social networks, mainly for fun and socialisation. Instead of controlling them, talk to them, collaborate with them, educate them and entertain them.

#7 – Educating and entertaining your followers is vital to building a trusting relationship with them. Make it a norm to post educative and entertaining information; however simple it is.

#8 – Establishing your presence. People can be only trustful if they get to know that a human being is behind a given business.

#9 – Adding social media buttons to your website to enable your visitors to share your content with their friends.

#10 – Selling products related to your brand image and your niche.


Finally, I want to remind you that social networking came to stay. If you’re already on a social network but were limiting yourself to using it only for fun, think about marketing your business to earn some income out of fun and socialisation.

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