10 Tips for Writing Effective Email Messages
Writing effective email messages is a challenge to most marketers, especially newbies in email marketing. Although most people think it’s easy, composing them for your online correspondence is not like you are doing it for your pals. Since you want to turn your visitors into buyers, you need to acquire the email writing skill.
How do you write effective email messages?
In this article, I would like to share with you ten tips for writing your email messages intended for your marketing campaigns. If you want to succeed with your marketing drives, you have to consider the following points essential when composing your correspondences.
1. Subject line composition
Taking care of the way you compose your email SUBJECT LINE is one of the most vital factors in writing effective email messages. It should be brief but giving the information you want to convey to your audience. If the subject line fails to attract your readers’ attention, they will see no reason why they open to read your messages. Learn techniques of how to craft attention-grabbing headlines. Remember that a powerful subject line is an essential aspect.
2. Usage of the carbon copy
Learn how to use the Carbon Copy (Cc) and the Blind Carbon Copy (Bcc) sections well. When sending your email messages to more than one person, you don’t need to place the rest of the email addresses in the Carbon Copy Section because they will be read by all your recipients. To avoid this happening, place the additional email addresses in the Blind Carbon Copy section. The addresses will not be viewed by other recipients, who will receive your email messages.
3. Use opening questions to start your email messages
Knowing how to compose attention-grabbing questions at the beginning of your mails is a vital factor in writing effective email messages.
4. Call for action when ending your emails
Remember that the purpose of your messages is to turn your visitors into buyers. It’s therefore essential to learn various techniques of ending your email messages with a call for action if you want them to be effective.
5. Consider using a suitable format
Writing effective email messages requires you to use the most suitable format. Although people may prefer using HTML format for various reasons, the text format is still the best option because not all your readers will be able to view your message in HTML. The best way of writing effective email messages is by using the two versions to accommodate all your readers. But if you are not conversant with HTML, then the text is the only option you have.
6. Personalisation is vital
Personalising your emails is an attention-grabbing way of writing effective email messages. When you are writing your headlines and the message body, it’s crucial to refer to your recipients by their names. People respond positively when they perceive themselves as being part of your group.
7. Mind about the length of the email
When typing your emails, try to limit each line to not more than 65 characters because some email programs do not automatically wrap the text. If you do not do this, some of your email recipients may either receive your email message as one long sentence or a zigzagged kind of text with lines not proportionately distributed.
8. Use links well
When placing web addresses in your email messages, begin the addresses with http:// (e.g. http://www.yourdomain.com) but not with www (e.g. www.yourdomain.com) because some email programs may not automatically create live links with www only. Additionally, when including an email address within your message, always include “mailto” to create a live link (e.g. mailto:firstname.lastname@example.org).
9. State the benefits clearly
Writing effective email messages entails pointing out the benefits of buying your products or using your services. Your email message is like your ad copy or sales copy. People are more likely to take action if they can see real benefits in your email messages.
10. Language usage
Last but not least, write your email messages in easy and understandable English. Remember that you are writing to make a sale and to make sense as well. Simple English will enable your readers to understand your messages properly.
Hello! My name is Charles Kiyimba, a creative engraver, a professional teacher, a passionate blogger, a confident graphic/web designer and the founder of Goleza Designers Ltd, an engraving business that turns images into real products. Through my hands-on experience, I share with you free helpful information on our products and services, business, marketing and personal development. Always dive in for more!