Your Strengths Determine Your Business Success. No Doubt!

personal strengths

Your strengths should exceed your weaknesses to succeed in any business. But do you know them? Have you ever bothered to know who you are and what you have before beginning any business? If you are already in business, how are you progressing? Don’t you think it’s high time you carried out a self-evaluation to know your strengths and weaknesses better? The success of your business will depend primarily upon your strengths and behaviours.

I have noticed that most people find it easy to know about others. However, they do not bother to discover their behaviour. They instead feel more comfortable talking about their achievements and the behaviours of others. In reality, to succeed in your business, you need to know who you are in terms of your behaviours, strengths and weaknesses. In this article, I would like to share how you can develop your self-awareness to discover your strengths and weaknesses.

What Do Strength and Weakness Mean?

First of all, let me define your STRENGTH as a quality or ability you may be having that gives you an advantage in any given business. On the other hand, your WEAKNESS is a deficiency or failure in your character. The ability to identify your strengths and weaknesses helps you determine the kind of people you will work with to complement your behavioursespecially in the area of your weaknesses.

Illustratively, let me use the example of someone who becomes angry quickly and wants to start a restaurant. If this describes you, you might want to consider working with sweet-tempered people. In another example, if creativity is one of your strengths, it would be better to start businesses where you can apply your creativity. Take advantage of your strengths to grow your business. Seek help where you have weaknesses by learning, being coached, or hiring individuals to complement your strengths. 

Additionally, knowledge of your strengths and weaknesses determines the training or coaching you need to grow your business. For instance, if you are involved in laser engraving, where you need a graphic design skill but cannot produce good graphics, you can consider acquiring this skill by learning. Being familiar with your strengths and weaknesses is very important for you in any business.

Equally important is knowledge about your behaviours because they play a fundamental role in running your business. They determine the destination of your business: success or failure. “A good person with a second-class idea is better than a good idea with a second-class person,” as the adage goes. Change your behaviour positively for the success of your business.

How Can You Know Your Strengths and Weaknesses?

The best way of knowing your strengths and weaknesses is to carry out a self-assessment. Use the following guiding questions to help you!

1. What Natural Abilities Do You Have?

What are your remarkable skills? For instance, are you naturally creative, amicable, resourceful, persevering, persistent, honest, determined, self-driven, hard-working and humorous? What else are you?

2. Which Things Do You Do Better Than Most People?

What are your exceptional skills? Skills help you discover where you can have an advantage over other competitors in your business industry.

3. How Have You Grown in the Last Year?

Think about things that have helped you reach your current level of growth. Knowing them is essential for you to strengthen further your achievements.

4. What Most Difficult Things Have You Accomplished?

What helped you to accomplish them? Think about carrying forward those qualities that helped you arrive at your achievements.

5. What Are You Proudest Of?

As you do your business, what do you feel proud of yourself and proud of your business? And what do you deem least scornful? Use the information to build your brand identity and expertise.

6. What Do You Receive Compliments On?

Knowing what compliments you receive helps you determine what to do to target the motivations that compel other people to do business with you.

7. What Upsets Your Coworkers?

It helps you know the kind of support and training you need to succeed in your business.

8. What Criticism Do Your Closest Friends Give You?

Getting to know your closest friend helps you receive genuine criticism that enables you to find solutions to your weakness.

9. What Criticism Could Your Boss Give You?

By your boss, I mean mainly your customers. What kind of criticism would you get from them?

10. What Aspects of Your Personality Do You Need to Improve?

What skills and knowledge would you acquire? The success of your business will depend primarily on your behaviour. Besides, many business ideas get generated from the skills and knowledge one has.

Conclusion

Lastly, if your weaknesses exceed your strengths in any business you want to start or are currently running, that business is not for you. My advice is that you take advantage of your valuable characteristics when conducting a business. Equally important, consider looking at your weaknesses as opportunities to solve them. Your ability to do this will contribute a lot to the success of your business.

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