![\"business](\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2016\/11\/business-competitors.webp\")
<\/p>\n[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.17.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
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Business is all about competition. There is no business without a competitor. Whether you know them or not, they exist. All businesses face competition. It\u2019s normal. But do you know who your business competitors are? Have you ever endeavoured to find out about them?<\/p>\n
In our traditional business, we made a survey when we were writing our business plan. It helped us to know our business competitors, mainly in Uganda. These are businesses with which we are in the same industry, offering similar products and services. They offer engraving and media printing services, which we also do. Secondly, they design graphics and websites, which we also do in our company.<\/p>\n
To find out more about them, we went to their businesses. We visited their websites, purchased their items, and got their contacts. Secondly, we befriended their workers to learn more about them. We did all that because we wanted to discover the following:<\/p>\n
The above information helped us know more about them to position ourselves better. For instance, we discovered the technology used to produce the products and services. We found the kind of products and services they focused on most. Why do they concentrate on such products and services? We also discovered the methods they use to get customers.<\/p>\n
The above discovery prompted us to venture into\u00a0<\/span>laser engraving<\/span><\/a>, a technology that produces high-quality products and services at a rapid pace. It also made us think about concentrating more on producing\u00a0<\/span>unique products<\/span><\/a>.<\/span><\/p>\n As already mentioned, competition is everywhere in business. Having business competitors should be looked at positively. Never feel bad about your business competitors! Knowledge about the business competition you face helps you do better in your business. You learn from your competitors. It helps you discover marketing strategies that capitalise on their weaknesses, thus improving your business performance.<\/p>\n Recently, we tried to find out who my business competitors are as far as online visibility is concerned. We checked the search engine visibility of our website vis-\u00e0-vis that of our competitors. Most of them are visible on Google but invisible on other search engines.<\/p>\n In Google, their visibility is because of their listing in most Ugandan online directories. But the majority do not have a business website. It’s beneficial information which we can rely on to position ourselves better in business. It helps us to understand their winning marketing strategies.<\/p>\n A detailed analysis of your business competitors, therefore, helps you to:<\/p>\n First, know what you do better than them to strengthen.<\/p>\n Secondly, identify what they do better than you so that you learn from them.<\/p>\n Thirdly, what they do like you helps you become more creative.<\/p>\n I have mentioned some of the ways above. But let’s summarise it to make the\u00a0point more understandable. You can learn about your business competitors in any business you do by doing the following:<\/p>\n Competition is everywhere. It\u2019s normal. There is no single business that does not have business competitors. Sometimes one may not bother to know them. Some people feel wrong about them when they see them doing more business than them. Ideally, that\u2019s not good. What\u2019s healthy is to learn from them to make changes for improved business performance. They will help you work on your business, and finally, you will be better off.<\/p>\n Do you know who your business competitors are? How did you find out about them?<\/strong><\/em><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":" Business is all about competition. There is no business without a competitor. Whether you know them or not, they exist. All businesses face competition. It\u2019s normal. But do you know who your business competitors are? Have you ever endeavoured to find out about them? In our traditional business, we made a survey when we were […]<\/p>\n","protected":false},"author":1,"featured_media":32530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[caption id=\"attachment_1066\" align=\"aligncenter\" width=\"492\"] Business is all about competition. There is no business without a competitor. Whether you know them or not, they exist. All businesses face competition. It\u2019s normal. But do you know who your business competitors are? Have you ever endeavoured to find out about them?<\/p> In our traditional business, we made a survey when we were writing our business plan. It helped us to know our business competitors, mainly in Uganda. These are businesses with which we are in the same industry, offering similar products and\u00a0services. They offer engraving and media printing services, which we also do. Secondly, they design graphics\u00a0and websites, which we too do in our company.<\/p> To find out more about them, we went to their businesses. We visited their websites, \u00a0purchased items from them and got their contacts as well. Secondly, we befriended their workers to know more about them. We did all that because we wanted to discover the following:<\/p> The above information helped us a lot to know more about them to position ourselves better. For instance, we discovered the type of technology they use to produce their products and services. We found the kind of products and services they focused on most. Why do they concentrate on such products and services? We also discovered the methods they use to get customers.<\/p> The above discovery made us venture\u00a0into laser engraving<\/a>\u00a0with the technology that produces high-quality products and services at a very high speed. It also made us think about concentrating more on producing unique products<\/a>.<\/p> As already mentioned, competition is everywhere in business. Having business competitors should be looked at positively. Never feel bad about your business competitors! Knowledge about the business competition you face helps you to do better in your business. You learn from your competitors. It helps you to come up with marketing strategies that take advantage of their weaknesses, thus improving your business performance.<\/p> Recently,\u00a0we\u00a0tried to find out who my business competitors are in the area of online visibility. We\u00a0checked the search engine visibility of our\u00a0website vis-\u00e0-vis that of our\u00a0competitors. Most of them are more visible in Google but invisible in other search engines.<\/p> In Google, their visibility is because of their listing in most Ugandan online directories. But the majority do not\u00a0have a business website.\u00a0It's beneficial\u00a0information, which we can rely on to position ourselves better\u00a0in business. It helps us to understand their winning marketing strategies.<\/p> A detailed analysis of your business competitors, therefore, helps you to:<\/p> First, know what you do better than them so that you can strengthen.<\/p> Secondly, identify what they do better than you so that you learn from them.<\/p> Thirdly, what they do like you so that it helps you to become more creative.<\/p> I have mentioned some of the ways above. But let's summarise it to make the\u00a0point more understandable. You can learn about your business competitors in any business you do by doing the following:<\/p> Competition is everywhere. It\u2019s normal. There is no single business that does not have business competitors. Sometimes one may not bother to know them. There are also people who feel wrong about them when they see them doing more business than them. Ideally, that\u2019s not good. What\u2019s healthy is to know them and try to learn from them to make changes for improved business performance. They will help you to work on your business, and finally, you will be better off.<\/p> Do you know who your business competitors are? How did you find out about them?<\/strong><\/em><\/p>","_et_gb_content_width":"","footnotes":""},"categories":[7],"tags":[18],"class_list":["post-788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-marketing","tag-business-success"],"yoast_head":"\nWhy Is It, Therefore, Essential to Know Your Business Competitors?<\/h3>\n
How Can You Learn About Your Business Competitors?<\/h3>\n
\n
Conclusion<\/h4>\n
![\"Business](\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2016\/11\/business-competitors.jpg\")
Business Competition[\/caption]How Did the Information About our Business Competitors Help Us?<\/h2>
Why Is It, Therefore, Essential to Know Your Business Competitors?<\/h3>
How Can You Learn About Your Business Competitors?<\/h3>
Conclusion<\/h4>