![\"strap-line](\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2016\/06\/strap-line-slogan.jpg\")
Strap-Line Slogan<\/p><\/div><\/p>\n
A strap-line slogan is one of the most important messages in any business. It\u2019s a message you need to create for your marketing purposes. When properly developed, a strap-line slogan is one of the things people are more likely to remember apart from your business name. You can use it in your marketing strategies<\/a> to drive a simple, compelling message in the minds of your customers. If done well, it sticks there forever.<\/p>\n A strap-line slogan is a brief one-line statement about your business that captures the essential characteristic of your unique selling proposition<\/a> (USP) and carries the value you promise to make to your clients. You, therefore, develop the strap-line slogan from your USP. Remember that the USP<\/strong> is what makes your business unique from others that offer similar products or services. It differentiates your business from others.<\/p>\n When I started my stamp business in 2008, I wanted to tell my potential customers that the stamps I made were of high quality compared to the ones that were on the market at the time. That\u2019s what I thought differentiated me from other stamp makers. Initially, I developed a strap-line slogan that reads \u201cA great way to high-quality services<\/em><\/strong>\u201d.<\/p>\n When we eventually ventured into laser engraving, we started making real products. We realised that by just talking about quality services, it was no longer catchy and meaningful since every business aims at offering quality services. Based on that realisation, we changed it to “Turning Images Into Real Objects<\/strong><\/em>” because that’s what we do currently.<\/p>\n Have you ever noticed that all successful businesses have a strap-line slogan? I have come across slogans like in the examples below:<\/p>\n PC World \u2013 the best of both worlds<\/em><\/p>\n Honda \u2013 the power of dreams<\/em><\/p>\n Brother \u2013 at your side<\/em><\/p>\n SOS Children\u2019s Villages (international) \u2013 A loving home for every child<\/em><\/p>\n Orange \u2013 Internet Everywhere<\/em><\/p>\n Toyota \u2013 Let\u2019s go places<\/em><\/p>\n Coca Cola \u2013 Welcome to the Coke Side of Life<\/em><\/p>\n A company may change its strap-line slogan many times in a lifetime. Usually, companies do it to make it relevant to customers. For instance, Coca Cola has changed its strap-line slogan about 59 times since 1886. But out of those slogans, only 2 of the most memorable slogans have helped to define the Coca Cola brand. These are \u201cIt\u2019s the Real Thing<\/em><\/strong>\u201d and \u201cI would like to buy the World a Coke<\/em><\/strong>\u201d. You can also change your strap-line slogan to make it more relevant and memorable.<\/p>\n People are likely to remember your business if you have a strap-line slogan. The only things people remember about your business are your business name and strap-line slogan. These drive a simple memorable message into their minds. It\u2019s the primary reason why you need it for your business.<\/p>\n The following ten steps may help you to create an effective strap-line slogan.<\/p>\n #1- Use a flipchart hung on the wall if you are doing the exercise as a team. But if you are alone, a piece of paper can also do)<\/p>\n #2- Keep in mind your unique selling proposition (USP) and what you have done on your brand image<\/a>. Equally important, focus on the reasons why people may buy from you!<\/p>\n #3- Develop a list of the values they might need satisfying when they buy from you.<\/p>\n #4- Write down on the flip chart all the words as you brainstorm. It\u2019s good to write them in different coloured pens.<\/p>\n #5- Try to link the words in various combinations to get the message they send to the clients.<\/p>\n #6- Have a break to relax your mind. It helps to refresh your memory so that when you return to continue with the exercise, you can see things from a different perspective.<\/p>\n #7- After the break, begin by testing the combination of words you have created for your strap-line slogan using the test questions below.<\/p>\n #8- After the testing stage, you may have one or two different combinations of words left through the elimination method. Leave them for some days to see if you could get more inspiration.<\/p>\n #9- Test the slogan you have created with some of your customers or team members.<\/p>\n #10- If it passes the final test, then it\u2019s ready to be used in your promotional strategies.<\/p>\n Once you develop your strap-line slogan, you should use it together with your logo on anything you use to communicate with your clients. You may use it in the following ways:<\/p>\n A strap-line slogan is so essential in business. Every business, whether small or big, home-based or not, should have it. It helps a lot in marketing your business effectively.<\/p>\n An effective strap-line slogan must be memorable, short and concise. Secondly, it must stand out from the crowd. Thirdly, it must communicate the value or benefit that satisfies your customers when they buy from you. Fourthly, it must capture your main business strength and also speak the language that people will relate to you. It’s essential to use it with your business name and logo. Then, it must create a positive association. And finally, a successful strap-line slogan must communicate the heart of your business brand.<\/p>\n Do you have a strap-line slogan for your business? What is it?<\/strong><\/em><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":" A strap-line slogan is one of the most important messages in any business. It\u2019s a message you need to create for your marketing purposes. When properly developed, a strap-line slogan is one of the things people are more likely to remember apart from your business name. You can use it in your marketing strategies to […]<\/p>\n","protected":false},"author":1,"featured_media":29997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[caption id=\"attachment_774\" align=\"aligncenter\" width=\"510\"] A strap-line slogan is one of the most important messages in any business. It\u2019s a message you need to create for your marketing purposes. When properly developed, a strap-line slogan is one of the things people are more likely to remember apart from your business name. You can use it in your marketing strategies<\/a> to drive a simple, compelling message in the minds of your customers. If done well, it sticks there forever.<\/p>What\u2019s a Strap-Line Slogan?<\/h2>\n
Why Do You Need a Strap-Line Slogan?<\/h3>\n
How Do You Develop a Slogan?<\/h3>\n
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How Do You Use Your Strap-Line Slogan?<\/h3>\n
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Conclusion<\/h4>\n
Related articles across the web<\/h5>\n
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Strap-Line Slogan[\/caption]What\u2019s a Strap-Line Slogan?<\/h2>