{"id":652,"date":"2016-08-12T11:24:21","date_gmt":"2016-08-12T11:24:21","guid":{"rendered":"https:\/\/www.golaserengraving.com\/blog\/?p=652"},"modified":"2022-05-08T15:57:06","modified_gmt":"2022-05-08T12:57:06","slug":"unique-products-key-business-success","status":"publish","type":"post","link":"https:\/\/www.golaserengraving.com\/blog\/unique-products-key-business-success\/","title":{"rendered":"Unique Products: How Uniqueness Is Key To Business Success"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32470 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2016\/08\/unique-products.webp\" alt=\"Unique Products\" width=\"482\" height=\"343\" srcset=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2016\/08\/unique-products.webp 482w, https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2016\/08\/unique-products-480x342.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 482px, 100vw\" \/><\/p>\n<p>Having unique products is a crucial ingredient to business success. According to Forbes Magazine, the number of people starting businesses is significantly increasing. Every day, new business enterprises are starting up worldwide.<\/p>\n<p>In the USA alone, over 500,000 new businesses start every month. That&#8217;s great. In 2002, Uganda had 160,000 firms, 87% of which employed less than five people. That&#8217;s according to the Uganda Bureau of Statistics (UBOA) report. Now the number has increased a bit. Unfortunately, about 90% of startups\u00a0fail. Do you know why? One of the reasons is not having unique products.<\/p>\n<h2>What Does The Term \u201cUnique Products\u201d Mean?<\/h2>\n<p>The term \u201cunique products\u201d means having products that are the only ones of their kind on the market. If you intend to start a business, it\u2019s essential to do some homework first. Do not jump into business before carrying out some research! Do not jump into any business activity before asking yourself the right questions! If you do, it will be the main reason for your failure. Before venturing into business, ask yourself: \u201cDo I have unique products? How unique are they? Are they hard to copy? \u201d Remember that having unique products contributes significantly to the uniqueness of your business.<\/p>\n<h3>Why Should You Have Unique Products?<\/h3>\n<p><span data-preserver-spaces=\"true\">Every day new businesses crop up, copying other companies.\u00a0<\/span><a class=\"editor-rtfLink\" href=\"http:\/\/en.wikipedia.org\/wiki\/Coca-Cola\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Coca Cola<\/span><\/a><span data-preserver-spaces=\"true\">, for example, has established itself as the world&#8217;s largest fish in the production of carbonated soft drinks. But there are other companies manufacturing products similar to those of Coca Cola. What are the chances that you will compete against them favourably if you venture into making the beverages they make? Have you found out if your targeted customers need other similar products? Do you think you will succeed? The reality is NO because the marketplace is full of products of Coca Cola and other established companies dealing in similar soft drinks. It&#8217;s one of the reasons why you should come up with your unique products.<\/span><\/p>\n<p>Secondly, you will be competing against a company that has been around for 60 years if you start a business dealing in beverages similar to the Coca-Cola ones. Almost everyone in the world has heard of it and even tasted its products. They are already stable on the ground. In business, the first person usually takes the lion\u2019s share. What are your chances of starting yours and beating Coca-Cola? Do you see why you should have your unique products to succeed in business?<\/p>\n<h4>Key Factors To Consider When Coming Up With Your Unique Products<\/h4>\n<p><b>1. Exceptionality<\/b><\/p>\n<p>First, your product must be exceptional and the only one of its kind on the market. <a href=\"https:\/\/www.golaserengraving.com\/blog\/wood-bags-ladies-unique-products\/\">Uniqueness<\/a> is the main reason for business success.<\/p>\n<p><b>2. Difficult to copy<\/b><\/p>\n<p>Secondly, your product should be complicated to copy. If it\u2019s easy to copy, someone else will quickly try to replicate it. And as a result, you are likely to be knocked out of business.<\/p>\n<p><b>3. <a class=\"zem_slink\" title=\"Supply and demand\" href=\"http:\/\/en.wikipedia.org\/wiki\/Supply_and_demand\" target=\"_blank\" rel=\"noopener wikipedia noreferrer\">Market demand<\/a><\/b><\/p>\n<p>Thirdly, you should focus on the need for the product. Is there a market for it? Is it solving any problem of your targeted customers? Uniqueness alone without a demand for your product is not enough.<\/p>\n<p><b>4. Benefit<\/b><\/p>\n<p>Last but not least, think about the benefit. Of what use is the product to your targeted customers? Does it have any intrinsic value? If you put yourself in the shoes of your targeted customers, would you buy it? Would it benefit you? If your unique products don\u2019t have any benefits, no one will want them.<\/p>\n<p>In conclusion, if you plan to start a business, focus most on having unique products. If you do that, you will avoid costly mistakes. You will prevent failure and start the road to your business success well.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Having unique products is a crucial ingredient to business success. According to Forbes Magazine, the number of people starting businesses is significantly increasing. Every day, new business enterprises are starting up worldwide. In the USA alone, over 500,000 new businesses start every month. That&#8217;s great. In 2002, Uganda had 160,000 firms, 87% of which employed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[caption id=\"attachment_883\" align=\"aligncenter\" width=\"482\"]<img class=\"wp-image-883 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2016\/08\/unique-products.jpg\" alt=\"unique products\" width=\"482\" height=\"343\" \/> Unique Products[\/caption]<p><span style=\"font-size: 16px;\">Having unique products is a crucial ingredient to business success. According to <\/span><a class=\"zem_slink\" style=\"font-size: 16px;\" title=\"Forbes\" href=\"http:\/\/www.forbes.com\" target=\"_blank\" rel=\"homepage noopener noreferrer\">Forbes Magazine<\/a><span style=\"font-size: 16px;\">, the number of people starting businesses is increasing significantly. Every day, new business enterprises are starting up worldwide.<\/span><\/p><p>In the USA alone, over 500,000 new businesses start every month. That's great. In 2002, Uganda had 160,000 firms, 87% of which employed less than five people. That's according to the Uganda Bureau of Statistics (UBOA) report. Now the number has increased a bit. Unfortunately, about 90% of startups\u00a0fail. Do you know why? One of the reasons is not having unique products.<\/p><h2>What Does The Term \u201cUnique Products\u201d Mean?<\/h2><p>The term \u201cunique products\u201d means having products that are the only ones of their kind on the market. If you intend to start a business, it\u2019s essential to do some homework first. Do not jump into business before carrying out some research! Do not jump into any business activity before asking yourself the right questions! If you do, it will be the main reason for your failure. Before venturing into business, ask yourself: \u201cDo I have unique products? How unique are they? Are they hard to copy? \u201d Remember that having unique products contributes significantly to the uniqueness of your business.<\/p><h3>Why Should You Have Unique Products?<\/h3><p>Every day new businesses crop up copying other companies. For instance, <a class=\"zem_slink\" title=\"Coca-Cola\" href=\"http:\/\/en.wikipedia.org\/wiki\/Coca-Cola\" target=\"_blank\" rel=\"noopener wikipedia noreferrer\">Coca Cola<\/a> has established itself as the biggest fish in the production of the carbonated soft drinks industry in the world. But there are other companies manufacturing products similar to those of Coca Cola. What are the chances that you will compete against them favourably if you venture into making the beverages they make? Have you found out if your targeted customers need other similar products? Do you think you will succeed? The reality is \u201cNO\u201d because the marketplace is full of products of Coca Cola and other established companies dealing in similar soft drinks. It's one of the reasons why you should come up with your unique products.<\/p><p>Secondly, if you start a business dealing in beverages similar to those of Coca Cola, you will be competing against a company that has been around for 60 years. Almost everyone in the world has heard of it and even tasted their products. They are already stable on the ground. In business, the first person usually takes the lion\u2019s share. What are the chances that you will start yours and win against Coca Cola? Do you see why you should have your unique products to succeed in business?<\/p><h4>Key Factors To Consider When Coming Up With Your Unique Products<\/h4><p><b>1. Exceptionality<\/b><\/p><p>First, your product must be exceptional and the only one of its kind on the market. <a href=\"https:\/\/www.golaserengraving.com\/blog\/wood-bags-ladies-unique-products\/\">Uniqueness<\/a> is the main reason for business success.<\/p><p><b>2. Difficult to copy<\/b><\/p><p>Secondly, your product should be complicated to copy. If it\u2019s easy to copy, someone else will quickly try to replicate it. And if he does, then you are likely to be knocked out of business.<\/p><p><b>3. <a class=\"zem_slink\" title=\"Supply and demand\" href=\"http:\/\/en.wikipedia.org\/wiki\/Supply_and_demand\" target=\"_blank\" rel=\"noopener wikipedia noreferrer\">Market demand<\/a><\/b><\/p><p>Thirdly, you should focus on the need for the product. Is there a market for it? Is it solving any problem of your targeted customers? Uniqueness alone without a demand for your product is not enough.<\/p><p><b>4. Benefit<\/b><\/p><p>Last but not least, think about the benefit. Of what benefit is the product to your targeted customers? Does it have any intrinsic value? If you put yourself in the shoes of your targeted customers, would you buy it? Would it benefit you? If your unique products don\u2019t have any benefits, no one will want them.<\/p><p>In conclusion, if you plan to start a business, focus most on having unique products. If you do that, you will avoid costly mistakes. You will prevent failure and start the road to your business success well.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[7],"tags":[18],"class_list":["post-652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-marketing","tag-business-success"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unique Products: Product Uniqueness Leads To Success<\/title>\n<meta name=\"description\" content=\"Having unique products is a key ingredient to business success. Discover why lack of uniqueness leads to failure to most new business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.golaserengraving.com\/blog\/unique-products-key-business-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unique Products: Product Uniqueness Leads To Success\" \/>\n<meta property=\"og:description\" content=\"Having unique products is a key ingredient to business success. Discover why lack of uniqueness leads to failure to most new business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.golaserengraving.com\/blog\/unique-products-key-business-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Goleza Designers Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-12T11:24:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-08T12:57:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2016\/08\/unique-services.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Charles Kiyimba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charles Kiyimba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/unique-products-key-business-success\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/unique-products-key-business-success\\\/\"},\"author\":{\"name\":\"Charles Kiyimba\",\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/#\\\/schema\\\/person\\\/c9d584b598f8a50aeff64dcc4fb3c8e1\"},\"headline\":\"Unique Products: How Uniqueness Is Key To Business Success\",\"datePublished\":\"2016-08-12T11:24:21+00:00\",\"dateModified\":\"2022-05-08T12:57:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/unique-products-key-business-success\\\/\"},\"wordCount\":701,\"commentCount\":15,\"image\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/unique-products-key-business-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/unique-services.webp\",\"keywords\":[\"Business Success\"],\"articleSection\":[\"Business Marketing\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/unique-products-key-business-success\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/unique-products-key-business-success\\\/\",\"url\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/unique-products-key-business-success\\\/\",\"name\":\"Unique Products: Product Uniqueness Leads To Success\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/unique-products-key-business-success\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/unique-products-key-business-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/unique-services.webp\",\"datePublished\":\"2016-08-12T11:24:21+00:00\",\"dateModified\":\"2022-05-08T12:57:06+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/#\\\/schema\\\/person\\\/c9d584b598f8a50aeff64dcc4fb3c8e1\"},\"description\":\"Having unique products is a key ingredient to business success. 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