{"id":582,"date":"2017-10-01T08:30:30","date_gmt":"2017-10-01T05:30:30","guid":{"rendered":"https:\/\/www.golaserengraving.com\/blog\/?p=582"},"modified":"2022-02-25T08:12:41","modified_gmt":"2022-02-25T05:12:41","slug":"facebook-business-page","status":"publish","type":"post","link":"https:\/\/www.golaserengraving.com\/blog\/facebook-business-page\/","title":{"rendered":"Facebook Business Page: How To Set Up A Killer Page For Your Business"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.14.8&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<div id=\"attachment_1757\" style=\"width: 611px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1757\" class=\"wp-image-1757 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2017\/09\/facebook-business-page.png\" alt=\"Facebook Business Page\" width=\"601\" height=\"359\" srcset=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2017\/09\/facebook-business-page.png 601w, https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2017\/09\/facebook-business-page-300x179.png 300w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><p id=\"caption-attachment-1757\" class=\"wp-caption-text\">Facebook Business Page<\/p><\/div><\/p>\n<p>Setting up a <strong>Facebook business page<\/strong> to promote your business is worth trying if you want to be successful in your enterprise. If you have a business, but you have always been using Facebook for only leisure and interacting with your friends, it\u2019s high time you realised that it\u2019s also a great social platform that offers excellent opportunities for you to grow your business.<\/p>\n<p>Not many <a class=\"zem_slink\" title=\"Faceboo\" href=\"http:\/\/www.facebook.com\" target=\"_blank\" rel=\"homepage noopener noreferrer\">Facebook users<\/a> are conversant with how to use a Facebook business page\u00a0for business purposes. I have visited a few pages and noticed that there are pages that lack vital aspects.<\/p>\n<h2>How Do You Set Up a Winning Facebook Business Page?<\/h2>\n<p>In this article, I would like to share with you the following five tips on how to set up an irresistible Facebook business page.<\/p>\n<h3>1. Plan Before Setting Up Your Page<\/h3>\n<p>To create a winning Facebook business page, you have to, first of all, prepare for it. Don\u2019t just wake up and create a page without planning. As you plan, think about the following aspects to create a killer page:<\/p>\n<p><em><strong>a) Your targeted customers.<\/strong><\/em><\/p>\n<p>You need to know who your targeted customers are, based on what your business offers. Knowing who your target customers are is very important because it helps you to develop a plan on how to attract your audience and turn them into real followers and customers as well.<\/p>\n<p><em><strong>b) Setting your goal.<\/strong><\/em><\/p>\n<p>Ask yourself what you intend to attain with your Facebook page. Do you want people to buy your products or services? Is your intention to create a platform for providing your customers with feedback? Do you want to create a <a href=\"https:\/\/www.golaserengraving.com\/blog\/brand-identity-creation-important-business\/\">brand identity<\/a> for your business? Do you want people to know your business? What do you want? Is it getting more exposure or establishing relationships with like-minded people? Think about it deeply!<\/p>\n<h3>2. Select The Suitable Business Type For Your Page<\/h3>\n<p>When creating a <strong>Facebook business page<\/strong>, there are six types of pages for you to select one that is best for your business. The selection you make determines the functionality of your page. Though it\u2019s possible to make changes later, it can turn out to be laborious. It\u2019s, therefore, essential to select the right type of business at the time of setting up your Facebook business page, as indicated below.<\/p>\n<div id=\"attachment_1743\" style=\"width: 612px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1743\" class=\"wp-image-1743 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2017\/09\/facebook-marketing.jpg\" alt=\"Facebook Marketing\" width=\"602\" height=\"419\" srcset=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2017\/09\/facebook-marketing.jpg 602w, https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2017\/09\/facebook-marketing-600x418.jpg 600w, https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2017\/09\/facebook-marketing-300x209.jpg 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><p id=\"caption-attachment-1743\" class=\"wp-caption-text\">Facebook Marketing<\/p><\/div>\n<p>a)<strong> Local store or place<\/strong> \u2013 select this page type if you have a physical location where you operate your business.<\/p>\n<p>b) <strong>Company, organisation or institution<\/strong> \u2013 this page type has business categories similar to the ones mentioned in (a) above, but the difference is that it is mainly for companies that don\u2019t deal directly with the public.<\/p>\n<p>c) <strong>Brand or product<\/strong> \u2013 use this type of page if you trade in physical products like computers, phones, cars, etc.<\/p>\n<p>d) <strong>Artist, brand or public figure<\/strong> \u2013 use this page type if you are a public figure as the name suggests. It\u2019s suitable for politicians, musicians, public or motivational speakers, preachers, etc.<\/p>\n<p>e) <strong>Entertainment<\/strong> \u2013 select this type if you are marketing any product that is entertaining in nature, such as movies.<\/p>\n<p>f) <strong>Cause or community<\/strong> \u2013 this page type is ideal for non-profit making organisations and communities.<\/p>\n<h3>3. Select a Suitable Name For Your Page<\/h3>\n<p>The name of your Facebook business page should relate to the main keywords of your business or to the products and services you offer. It&#8217;s is very important because it helps your page to rank high in the search engines. When internet users do a keyword search using the keywords you used on your page, you stand a high chance of your page being among the top results. If you do not know about search engine optimisation, it\u2019s advisable to consult someone knowledgeable before you create your page.<\/p>\n<h3>4. Design a Relevant Cover Photo<\/h3>\n<p>The design of the cover image matters a lot. It should be a well-designed image, bright and attractive enough to compel people to continue reading for more information, to come back to your page and to take your desired action. Remember, it should also relate to your business.<\/p>\n<div id=\"attachment_1782\" style=\"width: 613px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1782\" class=\"wp-image-1782 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2017\/09\/winning-facebook-business-page.jpg\" alt=\"Winning Facebook Business Page\" width=\"603\" height=\"228\" srcset=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2017\/09\/winning-facebook-business-page.jpg 603w, https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2017\/09\/winning-facebook-business-page-600x227.jpg 600w, https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2017\/09\/winning-facebook-business-page-300x113.jpg 300w\" sizes=\"(max-width: 603px) 100vw, 603px\" \/><p id=\"caption-attachment-1782\" class=\"wp-caption-text\">Winning Facebook Business Page<\/p><\/div>\n<p>The Facebook business page cover image is a big image that measures <span style=\"text-decoration: underline;\"><strong>851 pixels in length<\/strong><\/span> and <span style=\"text-decoration: underline;\"><strong>315 pixels in width<\/strong><\/span>. It\u2019s essential to design your image with the same resolution so that it fits well on your page and displays clearly. If you upload a small image, it will stretch to a larger size and become so unclear, hence unprofessional. And, on the other hand, if you use a large image, it will hide some parts which you want people to see. If you don\u2019t have graphic designing skills, it\u2019s advisable to look for someone to design for you a beautiful and professional image.<\/p>\n<h3>5. Have a Good Profile Picture<\/h3>\n<p>Your Facebook profile picture is a small square picture that measures 170 pixels by 170 pixels. It should be a square picture because if you upload a rectangular photo, it will be cropped to fit the default square where it\u2019s uploaded. When uploading the image, remember to use an image with at least 180 pixels by 180 pixels for better results.<\/p>\n<p>Secondly, this image should be the image of your business logo. Avoid using your picture like the one you are supposed to upload when creating your Facebook profile. Remember that your profile picture is used as a thumbnail to display on every post you make on your <strong>Facebook business page<\/strong>.<\/p>\n<h4>Conclusion<\/h4>\n<p>If you want to set up a useful <strong>Facebook business page, <\/strong>but you don&#8217;t know how to go about it, please get the services of someone knowledgeable to do it for you. Setting up a Facebook business page is a vital element that will help you a lot to succeed with your <a href=\"https:\/\/www.golaserengraving.com\/blog\/facebook-marketing-business\/\">Facebook marketing strategy<\/a>. <strong>Goleza Designers Limited<\/strong> offers professional Facebook business page setup services at moderate prices. Visit us today!<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Setting up a Facebook business page to promote your business is worth trying if you want to be successful in your enterprise. If you have a business, but you have always been using Facebook for only leisure and interacting with your friends, it\u2019s high time you realised that it\u2019s also a great social platform that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[caption id=\"attachment_1757\" align=\"aligncenter\" width=\"601\"]<img class=\"wp-image-1757 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2017\/09\/facebook-business-page.png\" alt=\"Facebook Business Page\" width=\"601\" height=\"359\" \/> Facebook Business Page[\/caption]<p>Setting up a <strong>Facebook business page<\/strong> to promote your business is worth trying if you want to be successful in your enterprise. If you have a business, but you have always been using Facebook for only leisure and interacting with your friends, it\u2019s high time you realised that it\u2019s also a great social platform that offers excellent opportunities for you to grow your business.<\/p><p>Not many <a class=\"zem_slink\" title=\"Faceboo\" href=\"http:\/\/www.facebook.com\" target=\"_blank\" rel=\"homepage noopener noreferrer\">Facebook users<\/a> are conversant with how to use a Facebook business page\u00a0for business purposes. I have visited a few pages and noticed that there are pages that lack vital aspects.<\/p><h2>How Do You Set Up a Winning Facebook Business Page?<\/h2><p>In this article, I would like to share with you the following five tips on how to set up an irresistible Facebook business page.<\/p><h3>1. Plan Before Setting Up Your Page<\/h3><p>To create a winning Facebook business page, you have to, first of all, prepare for it. Don\u2019t just wake up and create a page without planning. As you plan, think about the following aspects to create a killer page:<\/p><p><em><strong>a) Your targeted customers.<\/strong><\/em><\/p><p>You need to know who your targeted customers are, based on what your business offers. Knowing who your target customers are is very important because it helps you to develop a plan on how to attract your audience and turn them into real followers and customers as well.<\/p><p><em><strong>b) Setting your goal.<\/strong><\/em><\/p><p>Ask yourself what you intend to attain with your Facebook page. Do you want people to buy your products or services? Is your intention to create a platform for providing your customers with feedback? Do you want to create a <a href=\"https:\/\/www.golaserengraving.com\/blog\/brand-identity-creation-important-business\/\">brand identity<\/a> for your business? Do you want people to know your business? What do you want? Is it getting more exposure or establishing relationships with like-minded people? Think about it deeply!<\/p><h3>2. Select The Suitable Business Type For Your Page<\/h3><p>When creating a <strong>Facebook business page<\/strong>, there are six types of pages for you to select one that is best for your business. The selection you make determines the functionality of your page. Though it\u2019s possible to make changes later, it can turn out to be laborious. It\u2019s, therefore, essential to select the right type of business at the time of setting up your Facebook business page, as indicated below.<\/p>[caption id=\"attachment_1743\" align=\"aligncenter\" width=\"602\"]<img class=\"wp-image-1743 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2017\/09\/facebook-marketing.jpg\" alt=\"Facebook Marketing\" width=\"602\" height=\"419\" \/> Facebook Marketing[\/caption]<p>a)<strong> Local store or place<\/strong> \u2013 select this page type if you have a physical location where you operate your business.<\/p><p>b) <strong>Company, organisation or institution<\/strong> \u2013 this page type has business categories similar to the ones mentioned in (a) above, but the difference is that it is mainly for companies that don\u2019t deal directly with the public.<\/p><p>c) <strong>Brand or product<\/strong> \u2013 use this type of page if you trade in physical products like computers, phones, cars, etc.<\/p><p>d) <strong>Artist, brand or public figure<\/strong> \u2013 use this page type if you are a public figure as the name suggests. It\u2019s suitable for politicians, musicians, public or motivational speakers, preachers, etc.<\/p><p>e) <strong>Entertainment<\/strong> \u2013 select this type if you are marketing any product that is entertaining in nature, such as movies.<\/p><p>f) <strong>Cause or community<\/strong> \u2013 this page type is ideal for non-profit making organisations and communities.<\/p><h3>3. Select a Suitable Name For Your Page<\/h3><p>The name of your Facebook business page should relate to the main keywords of your business or to the products and services you offer. It's is very important because it helps your page to rank high in the search engines. When internet users do a keyword search using the keywords you used on your page, you stand a high chance of your page being among the top results. If you do not know about search engine optimisation, it\u2019s advisable to consult someone knowledgeable before you create your page.<\/p><h3>4. Design a Relevant Cover Photo<\/h3><p>The design of the cover image matters a lot. It should be a well-designed image, bright and attractive enough to compel people to continue reading for more information, to come back to your page and to take your desired action. Remember, it should also relate to your business.<\/p>[caption id=\"attachment_1782\" align=\"aligncenter\" width=\"603\"]<img class=\"wp-image-1782 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2017\/09\/winning-facebook-business-page.jpg\" alt=\"Winning Facebook Business Page\" width=\"603\" height=\"228\" \/> Winning Facebook Business Page[\/caption]<p>The Facebook business page cover image is a big image that measures <span style=\"text-decoration: underline;\"><strong>851 pixels in length<\/strong><\/span> and <span style=\"text-decoration: underline;\"><strong>315 pixels in width<\/strong><\/span>. It\u2019s essential to design your image with the same resolution so that it fits well on your page and displays clearly. If you upload a small image, it will stretch to a larger size and become so unclear, hence unprofessional. And, on the other hand, if you use a large image, it will hide some parts which you want people to see. If you don\u2019t have graphic designing skills, it\u2019s advisable to look for someone to design for you a beautiful and professional image.<\/p><h3>5. Have a Good Profile Picture<\/h3><p>Your Facebook profile picture is a small square picture that measures 170 pixels by 170 pixels. It should be a square picture because if you upload a rectangular photo, it will be cropped to fit the default square where it\u2019s uploaded. When uploading the image, remember to use an image with at least 180 pixels by 180 pixels for better results.<\/p><p>Secondly, this image should be the image of your business logo. Avoid using your picture like the one you are supposed to upload when creating your Facebook profile. Remember that your profile picture is used as a thumbnail to display on every post you make on your <strong>Facebook business page<\/strong>.<\/p><h4>Conclusion<\/h4><p>If you want to set up a useful <strong>Facebook business page, <\/strong>but you don't know how to go about it, please get the services of someone knowledgeable to do it for you. Setting up a Facebook business page is a vital element that will help you a lot to succeed with your <a href=\"https:\/\/www.golaserengraving.com\/blog\/facebook-marketing-business\/\">Facebook marketing strategy<\/a>. <strong>Goleza Designers Limited<\/strong> offers professional Facebook business page setup services at moderate prices. Visit us today!<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[7],"tags":[14],"class_list":["post-582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-marketing","tag-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Business Page: How To Create A Killer Page<\/title>\n<meta name=\"description\" content=\"Setting up a Facebook business page to promote your business is vital for your business&#039;s success. 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How do you create a killer page?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.golaserengraving.com\/blog\/facebook-business-page\/\" \/>\n<meta property=\"og:site_name\" content=\"Goleza Designers Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-01T05:30:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-25T05:12:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2017\/11\/business-page.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Charles Kiyimba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charles Kiyimba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/facebook-business-page\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/facebook-business-page\\\/\"},\"author\":{\"name\":\"Charles Kiyimba\",\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/#\\\/schema\\\/person\\\/c9d584b598f8a50aeff64dcc4fb3c8e1\"},\"headline\":\"Facebook Business Page: How To Set Up A Killer Page For Your Business\",\"datePublished\":\"2017-10-01T05:30:30+00:00\",\"dateModified\":\"2022-02-25T05:12:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/facebook-business-page\\\/\"},\"wordCount\":1113,\"commentCount\":3,\"image\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/facebook-business-page\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/business-page.png\",\"keywords\":[\"Internet Marketing\"],\"articleSection\":[\"Business Marketing\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/facebook-business-page\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/facebook-business-page\\\/\",\"url\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/facebook-business-page\\\/\",\"name\":\"Facebook Business Page: How To Create A Killer Page\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/facebook-business-page\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/facebook-business-page\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/business-page.png\",\"datePublished\":\"2017-10-01T05:30:30+00:00\",\"dateModified\":\"2022-02-25T05:12:41+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/#\\\/schema\\\/person\\\/c9d584b598f8a50aeff64dcc4fb3c8e1\"},\"description\":\"Setting up a Facebook business page to promote your business is vital for your business's success. 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