{"id":477,"date":"2018-03-18T08:30:00","date_gmt":"2018-03-18T05:30:00","guid":{"rendered":"https:\/\/www.golaserengraving.com\/blog\/?p=477"},"modified":"2022-06-12T12:24:47","modified_gmt":"2022-06-12T09:24:47","slug":"unique-selling-proposition-successful-usp","status":"publish","type":"post","link":"https:\/\/www.golaserengraving.com\/blog\/unique-selling-proposition-successful-usp\/","title":{"rendered":"Unique Selling Proposition: Steps for Developping A Successful USP"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32686 size-medium\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/03\/goleza-unique-selling-proposition-300x192.webp\" alt=\"goleza unique selling proposition\" width=\"300\" height=\"192\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Developing a robust and<\/span><strong><span data-preserver-spaces=\"true\">\u00a0unique selling proposition<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0is a process whereby you focus on finding a solution to the problem of your targeted customers. It&#8217;s also where you communicate the most dominant benefit you propose to your potential customers over your\u00a0<\/span><a class=\"editor-rtfLink\" href=\"http:\/\/en.wikipedia.org\/wiki\/Competition\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">competitors<\/span><\/a><span data-preserver-spaces=\"true\"> in your marketplace. There are two essential aspects: solving <\/span><strong><span data-preserver-spaces=\"true\">customers&#8217; problems<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0and what they will\u00a0<\/span><strong><span data-preserver-spaces=\"true\">benefit most from doing business with you<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<h2>What Are the Steps for Developing a Unique Selling Proposition?<\/h2>\n<h3>1. Problem Identification<\/h3>\n<p><span data-preserver-spaces=\"true\">Developing a unique selling proposition involves discovering the main problems, frustrations and your targeted customers&#8217; needs with the products or services similar to your product. You can do this in the following ways:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">asking people<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">making your observations<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">carrying out online surveys<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">talking to your existing customers and<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Visiting places where your targeted customers hang around.<\/span><\/li>\n<\/ul>\n<h3>2. Reflection on the Uniqueness of Your Business<\/h3>\n<p><span data-preserver-spaces=\"true\">The uniqueness of your business is a crucial ingredient to your business success. Not having\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.golaserengraving.com\/blog\/unique-products-key-business-success\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">unique products<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0and services is one reason that leads to the collapse of most companies in Uganda.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Therefore, it&#8217;s vital to take some moments to reflect on what is so special and unique about your business. You can still discover this information by asking other people. Write down whichever answers and thoughts you get and contributions from others. List them and prioritise them to get the best ideas for your\u00a0<\/span><strong><span data-preserver-spaces=\"true\">unique selling proposition<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<div id=\"attachment_32687\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-32687\" class=\"wp-image-32687 size-medium\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/03\/steps-develop-unique-selling-proposition-300x242.webp\" alt=\"Steps Develop Unique Selling Proposition\" width=\"300\" height=\"242\" \/><p id=\"caption-attachment-32687\" class=\"wp-caption-text\">Steps Develop Unique Selling Proposition<\/p><\/div>\n<h3>3. Look at the Praises You Receive<\/h3>\n<p>For what do your satisfied customers praise you? What do they say about your products or services, and how do you do business? Are they coming back to buy from you because of what they say? In other words, are their praises realistic?<\/p>\n<h3>4. Focus on your Competitors<\/h3>\n<p><span data-preserver-spaces=\"true\">When you look at your\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.golaserengraving.com\/blog\/business-competitors\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">business competitors<\/span><\/a><span data-preserver-spaces=\"true\">, what do they promise their customers? You can discover this information from the adverts they make. Ensure you note down all the promises they make as you get them. It will help you analyse them thoroughly.<\/span><\/p>\n<h3>5. Make a Comparison<\/h3>\n<p>When you compare what your competitors offer with what you offer, what do you see yourself offering that is so different from what they offer? Please, write it down!<\/p>\n<h3><strong><br \/><\/strong>6. Testimonials<\/h3>\n<p>Read the testimonials you have from your customers and find out what they say in the feedback they give. Do the testimonials provide some vital information?<\/p>\n<h3>7. Focus on your Strengths<\/h3>\n<p><span data-preserver-spaces=\"true\">When you look at your\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.golaserengraving.com\/blog\/personal-strengths-determine-success\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">strengths<\/span><\/a><span data-preserver-spaces=\"true\">, what can you do well concerning the problems of your targeted customers? This analysis is essential for you to know what you can do by yourself and what you cannot do well, and consider hiring or sourcing the services outside.<\/span><\/p>\n<h3>8. Identify the Benefits<\/h3>\n<p><span data-preserver-spaces=\"true\">Your\u00a0<\/span><strong><span data-preserver-spaces=\"true\">unique selling proposition<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0should focus on the benefits your targeted customers get by doing business with you and what your competitors provide. Identify those benefits you will promote and communicate to your targeted audience to make your business stand out from the crowd.<\/span><\/p>\n<h3>9. Select the Most Powerful Interests<\/h3>\n<p><span data-preserver-spaces=\"true\">From your benefits, select one or two most potent benefits. These should be where you have an advantage over your competitors. Your interests should pass the\u00a0<\/span><strong><span data-preserver-spaces=\"true\">SMART test.\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">By this, we mean<\/span><strong><span data-preserver-spaces=\"true\">\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">that they have to be:<\/span><\/p>\n<ul>\n<li><strong><em><span data-preserver-spaces=\"true\">specific<\/span><\/em><\/strong><span data-preserver-spaces=\"true\">\u00a0(precise and concise),<\/span><\/li>\n<li><strong><em><span data-preserver-spaces=\"true\">measurable<\/span><\/em><\/strong><em><span data-preserver-spaces=\"true\">\u00a0<\/span><\/em><span data-preserver-spaces=\"true\">(quantifiable),<\/span><\/li>\n<li><strong><em><span data-preserver-spaces=\"true\">achievable<\/span><\/em><\/strong><span data-preserver-spaces=\"true\">,<\/span><\/li>\n<li><strong><em><span data-preserver-spaces=\"true\">realistic<\/span><\/em><\/strong><span data-preserver-spaces=\"true\">\u00a0(appropriate to your customers\u2019 needs) and<\/span><\/li>\n<li><strong><em><span data-preserver-spaces=\"true\">time-bound<\/span><\/em><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Not only that, but they should also even be\u00a0<\/span><strong><span data-preserver-spaces=\"true\">SMARTER<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0in that they are extending (stretching) and rewarding (make you feel satisfied with the results).<\/span><\/p>\n<h3>10. Test Your Unique Selling Proposition<\/h3>\n<p>After developing your unique selling proposition, it&#8217;s now high time you tested it in your advertising to see if it works for you. Make sure that you monitor the results. INSPECT to get what you EXPECT. If you do not track the responses, it will be tough to know whether your USP is effective.<\/p>\n<h4>Conclusion<\/h4>\n<p>Finally, having developed your <strong>unique selling proposition <\/strong>or <a href=\"https:\/\/www.golaserengraving.com\/blog\/unique-selling-point\/\">unique selling point<\/a>, tested it and found out that it\u2019s successful; use it to grow your business. Use it in your adverts, communication and on your website.\u00a0Let everyone know what it is\u00a0since you are sure it\u2019s what makes a difference in your business.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Developing a robust and\u00a0unique selling proposition\u00a0is a process whereby you focus on finding a solution to the problem of your targeted customers. It&#8217;s also where you communicate the most dominant benefit you propose to your potential customers over your\u00a0competitors in your marketplace. There are two essential aspects: solving customers&#8217; problems\u00a0and what they will\u00a0benefit most from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>\u00a0<\/p>[caption id=\"attachment_2191\" align=\"aligncenter\" width=\"766\"]<img class=\"wp-image-2191 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/03\/goleza-unique-selling-proposition.jpg\" alt=\"Unique Selling Proposition\" width=\"766\" height=\"489\" \/> Unique Selling Proposition[\/caption]<p>Developing a robust and<strong> unique selling proposition<\/strong> is a process whereby you focus on finding a solution to the problem of your targeted customers. It's also where you communicate the most dominant benefit that you propose to your potential customers over your <a class=\"zem_slink\" title=\"Competition\" href=\"http:\/\/en.wikipedia.org\/wiki\/Competition\" target=\"_blank\" rel=\"noopener wikipedia noreferrer\">competitors<\/a> in your marketplace. There are two essential aspects: solving your <strong>customers\u2019 problems<\/strong> and what they will <strong>benefit most from doing business with you<\/strong>.<\/p><h2>What Are the Steps for Developing a Unique Selling Proposition?<\/h2><h3>1. Problem Identification<\/h3><p>Developing a\u00a0unique selling proposition involves\u00a0finding out\u00a0the main problems, frustrations and needs which your targeted customers have with the products or services similar to your product. You can do this in the following ways:<\/p><ul><li>asking people<\/li><li>making your observations<\/li><li>carrying out online surveys<\/li><li>talking to your existing customers and<\/li><li>Visiting places where your targeted customers hang around.<\/li><\/ul><h3>2. Reflection on the Uniqueness of Your Business<\/h3><p>The uniqueness of your business is a crucial ingredient to your business success. Not having <a href=\"https:\/\/www.golaserengraving.com\/blog\/unique-products-key-business-success\/\">unique products<\/a> and services is one reason that leads to the collapse of most companies in Uganda.<\/p><p>It is therefore vital to take some moments to reflect on what is so special and what is so unique about your business. You can still discover this information by asking other people. Write down whichever answers thoughts that come to your mind and whichever contributions you get from others. Make a list of them and finally prioritise them to get the best ideas\u00a0for your <strong>unique selling proposition<\/strong>.<\/p>[caption id=\"attachment_2192\" align=\"aligncenter\" width=\"542\"]<img class=\"wp-image-2192 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/03\/steps-develop-unique-selling-proposition.jpg\" alt=\"Steps Develop Unique Selling Proposition\" width=\"542\" height=\"438\" \/> Steps Develop Unique Selling Proposition[\/caption]<h3>3. Look at the Praises You Receive<\/h3><p>For what do your satisfied customers praise you? What do they exactly say about your products or services and the way you do business? Are they coming back to buy from you because of what they say? In other words, are their praises realistic?<\/p><h3>4. Focus on your Competitors<\/h3><p>When you look at your <a href=\"https:\/\/www.golaserengraving.com\/blog\/business-competitors\/\">business competitors<\/a>, what do they promise to their customers? You can discover this information from the adverts they make. Make sure you note down all the promises they make as you get them. It will help you to analyse them thoroughly.<\/p><h3>5. Make a Comparison<\/h3><p>When you compare what your competitors offer with what you offer, what do you see yourself offering that is so different from what they offer? Write it down.<\/p><h3><strong><br \/><\/strong>6. Testimonials<\/h3><p>Read the testimonials you have from your customers and find out what they say in the feedback they give. Do the testimonials provide some vital information?<\/p><h3>7. Focus on your Strengths<\/h3><p>When you look at your <a href=\"https:\/\/www.golaserengraving.com\/blog\/personal-strengths-determine-success\/\">strengths<\/a>, what can you do well concerning the problems of your targeted customers? This analysis is essential for you to know what you can do by yourself and what you cannot do well, you consider hiring or sourcing the services outside.<\/p><h3>8. Identify the Benefits<\/h3><p>Your <strong>unique selling proposition<\/strong> should focus on the benefits your targeted customers will get by doing business with you and which your competitors provide. Identify those benefits, which you will promote and communicate to your targeted audience to make your business stand out from the crowd.<\/p><h3>9. Select the Most Powerful Interests<\/h3><p>From your benefits, select one or two most potent benefits. These should be where\u00a0you have an advantage over your competitors. Your interests should pass the <strong>SMART test. <\/strong>By this we mean<strong>\u00a0<\/strong>that they have to be:<\/p><ul><li><strong><em>specific<\/em><\/strong> (precise and concise),<\/li><li><em><strong>measurable<\/strong> <\/em>(quantifiable),<\/li><li><strong><em>achievable<\/em><\/strong>,<\/li><li><strong><em>realistic<\/em><\/strong> (appropriate to your customers\u2019 needs) and<\/li><li><strong><em>time-bound<\/em><\/strong>.<\/li><\/ul><p>Not only that, but they should also even be <strong>SMARTER<\/strong> in that they are extending (stretching) and rewarding (make you feel satisfied with the results).<\/p><h3>10. Test Your Unique Selling Proposition<\/h3><p>After developing your unique selling proposition, it's now high time you tested it in your advertising to see if it works for you. Make sure that you monitor the results. INSPECT to get what you EXPECT. If you do not track the responses, it will be tough to know whether your USP is effective.<\/p><h4>Conclusion<\/h4><p>Finally, having developed your <strong>unique selling proposition <\/strong>or <a href=\"https:\/\/www.golaserengraving.com\/blog\/unique-selling-point\/\">unique selling point<\/a>, tested it and found out that it\u2019s successful; use it to grow your business. Use it in your adverts, communication and on your website.\u00a0Let everyone know what it is\u00a0since you are sure it\u2019s what makes a difference in your business.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[7],"tags":[18],"class_list":["post-477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-marketing","tag-business-success"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unique Selling Proposition: How Do You Develop A Successful USP?<\/title>\n<meta name=\"description\" content=\"Developing a unique selling proposition is a process of finding a solution to the problem and communicating the benefits to your customers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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