{"id":420,"date":"2019-04-14T11:30:43","date_gmt":"2019-04-14T08:30:43","guid":{"rendered":"https:\/\/www.golaserengraving.com\/blog\/?p=420"},"modified":"2022-02-22T11:58:05","modified_gmt":"2022-02-22T08:58:05","slug":"paid-advertising-growth-online-business","status":"publish","type":"post","link":"https:\/\/www.golaserengraving.com\/blog\/paid-advertising-growth-online-business\/","title":{"rendered":"Paid Advertising Leads to Faster Growth for your Business Online!"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<div id=\"attachment_421\" style=\"width: 357px\" class=\"wp-caption alignright\"><img decoding=\"async\" aria-describedby=\"caption-attachment-421\" class=\"wp-image-421 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2016\/05\/Paid-Advertising-Facebook-Ads.png\" alt=\"paid advertising\" width=\"347\" height=\"346\" srcset=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2016\/05\/Paid-Advertising-Facebook-Ads.png 347w, https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2016\/05\/Paid-Advertising-Facebook-Ads-300x300.png 300w, https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2016\/05\/Paid-Advertising-Facebook-Ads-100x100.png 100w, https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2016\/05\/Paid-Advertising-Facebook-Ads-150x150.png 150w\" sizes=\"(max-width: 347px) 100vw, 347px\" \/><p id=\"caption-attachment-421\" class=\"wp-caption-text\">Paid Adverts<\/p><\/div><\/p>\n<p><strong>Paid advertising<\/strong> is an excellent way of growing your online business. <a href=\"https:\/\/www.golaserengraving.com\/blog\/use-free-online-marketing\/\">Free online marketing methods<\/a> are useful. And targeting organic traffic from search engine optimisation is so effective. But you should also consider using paid advertising as a way of taking your business to another level. It&#8217;s a good idea to think about investing some little money in advertising your business. There is a saying that &#8220;<strong>A man who refuses to advertise to save money is like the one who stops the clock from saving time<\/strong>&#8220;. Some bit of advertising can do for you great wonders. What do you think?<\/p>\n<h2>How Do You Grow Your Business With Paid Advertising?<\/h2>\n<p><a class=\"zem_slink\" title=\"Google AdWords\" href=\"http:\/\/adwords.google.com\" target=\"_blank\" rel=\"homepage noopener noreferrer\">Google Adwords<\/a> and Facebook Ads are some of the best avenues for <strong>paid advertising<\/strong>. Once you decide to venture into paid advertising, I would strongly recommend that you use these two famous avenues to grow your online business. Let&#8217;s go into the details of how to set up Google and Facebook ads.<\/p>\n<h3>1. Google Adwords Paid\u00a0 Advertising<\/h3>\n<p>Google Adwords is a popular paid advertising method that is preferred by most online marketers. Advertising with Google Adwords is easy, provided you already have a <a class=\"zem_slink\" title=\"Google Account\" href=\"http:\/\/en.wikipedia.org\/wiki\/Google_Account\" target=\"_blank\" rel=\"noopener wikipedia noreferrer\">Google account<\/a>. If you don&#8217;t have a Google account yet, all that you need to do is to visit google.com\/adwords and set it up by clicking on the &#8220;Start Now&#8221; button in the top right-hand corner of the page.<\/p>\n<p>After setting up your Google account, log in to access the page where you will create your advertising campaigns. You will have to choose your budget together with the Cost-Per-<a class=\"zem_slink\" title=\"Click-through rate\" href=\"http:\/\/en.wikipedia.org\/wiki\/Click-through_rate\" target=\"_blank\" rel=\"noopener wikipedia noreferrer\">Click rate<\/a> that you can pay, create your ads, select keywords that match your ads to potential customers and enter your billing information. It&#8217;s as simple as that.<\/p>\n<p>For instance, if you want to spend $100 a day, and you can pay $1 for each click, Google will run your advert until you receive 100 visitors. You can track your results, and you can also make any changes you need to make on your adverts.<\/p>\n<h3>2. Facebook Ads<\/h3>\n<div id=\"attachment_6183\" style=\"width: 310px\" class=\"wp-caption alignleft\"><img decoding=\"async\" aria-describedby=\"caption-attachment-6183\" class=\"wp-image-6183 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2019\/04\/Facebook-Ads.jpg\" alt=\"Facebook Ads\" width=\"300\" height=\"200\" \/><p id=\"caption-attachment-6183\" class=\"wp-caption-text\">Facebook Ads<\/p><\/div>\n<p>Paid advertising with Facebook ads is an excellent way of having value for your money. Google is rated number one in terms of visitors per day, and Facebook ranks second, which means your ads can reach many people. To advertise with Facebook, you have to be with a Facebook account.<\/p>\n<p>Do you already have a Facebook account? Just log in to your account to set up your ads. Click on the &#8220;<strong>Create an ad<\/strong>&#8221; link on your right-hand side to go to a design tool. This design tool is where you will fill in your website URL, the title of your advert, an image and a small description. After creating your advert, you will then choose your targeted group to see an estimate of your ad&#8217;s reach. You then set your budget and the time frame within which you want your advert to run.<\/p>\n<p>Google Adwords is a bit different from Facebook Ads in that with Google, you choose and enter keywords, for which you expect people to search. But with Facebook, you select a targeted type of people you want your adverts to reach. Facebook ads are so good at targeting potential customers in a particular target market.<\/p>\n<p>Finally, I would like to remind you that complementing your free online marketing methods with paid advertising methods will enable you to generate a steady flow of traffic to your website.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Paid advertising is an excellent way of growing your online business. Free online marketing methods are useful. And targeting organic traffic from search engine optimisation is so effective. But you should also consider using paid advertising as a way of taking your business to another level. It&#8217;s a good idea to think about investing some [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[caption id=\"attachment_421\" align=\"alignright\" width=\"347\"]<img class=\"wp-image-421 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2016\/05\/Paid-Advertising-Facebook-Ads.png\" alt=\"paid advertising\" width=\"347\" height=\"346\" \/> Paid Adverts[\/caption]<p><strong>Paid advertising<\/strong> is an excellent way of growing your online business. <a href=\"https:\/\/www.golaserengraving.com\/blog\/use-free-online-marketing\/\">Free online marketing methods<\/a> are useful. And targeting organic traffic from search engine optimisation is so effective. But you should also consider using paid advertising as a way of taking your business to another level. It's a good idea to think about investing some little money in advertising your business. There is a saying that \"<strong>A man who refuses to advertise to save money is like the one who stops the clock from saving time<\/strong>\". Some bit of advertising can do for you great wonders. What do you think?<\/p><h2>How Do You Grow Your Business With Paid Advertising?<\/h2><p><a class=\"zem_slink\" title=\"Google AdWords\" href=\"http:\/\/adwords.google.com\" target=\"_blank\" rel=\"homepage noopener noreferrer\">Google Adwords<\/a> and Facebook Ads are some of the best avenues for <strong>paid advertising<\/strong>. Once you decide to venture into paid advertising, I would strongly recommend that you use these two famous avenues to grow your online business. Let's go into the details of how to set up Google and Facebook ads.<\/p><h3>1. Google Adwords Paid\u00a0 Advertising<\/h3><p>Google Adwords is a popular paid advertising method that is preferred by most online marketers. Advertising with Google Adwords is easy, provided you already have a <a class=\"zem_slink\" title=\"Google Account\" href=\"http:\/\/en.wikipedia.org\/wiki\/Google_Account\" target=\"_blank\" rel=\"noopener wikipedia noreferrer\">Google account<\/a>. If you don't have a Google account yet, all that you need to do is to visit google.com\/adwords and set it up by clicking on the \"Start Now\" button in the top right-hand corner of the page.<\/p><p>After setting up your Google account, log in to access the page where you will create your advertising campaigns. You will have to choose your budget together with the Cost-Per-<a class=\"zem_slink\" title=\"Click-through rate\" href=\"http:\/\/en.wikipedia.org\/wiki\/Click-through_rate\" target=\"_blank\" rel=\"noopener wikipedia noreferrer\">Click rate<\/a> that you can pay, create your ads, select keywords that match your ads to potential customers and enter your billing information. It's as simple as that.<\/p><p>For instance, if you want to spend $100 a day, and you can pay $1 for each click, Google will run your advert until you receive 100 visitors. You can track your results, and you can also make any changes you need to make on your adverts.<\/p><h3>2. Facebook Ads<\/h3>[caption id=\"attachment_6183\" align=\"alignleft\" width=\"300\"]<img class=\"wp-image-6183 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2019\/04\/Facebook-Ads.jpg\" alt=\"Facebook Ads\" width=\"300\" height=\"200\" \/> Facebook Ads[\/caption]<p>Paid advertising with Facebook ads is an excellent way of having value for your money. Google is rated number one in terms of visitors per day, and Facebook ranks second, which means your ads can reach many people. To advertise with Facebook, you have to be with a Facebook account.<\/p><p>Do you already have a Facebook account? Just log in to your account to set up your ads. Click on the \"<strong>Create an ad<\/strong>\" link on your right-hand side to go to a design tool. This design tool is where you will fill in your website URL, the title of your advert, an image and a small description. After creating your advert, you will then choose your targeted group to see an estimate of your ad's reach. You then set your budget and the time frame within which you want your advert to run.<\/p><p>Google Adwords is a bit different from Facebook Ads in that with Google, you choose and enter keywords, for which you expect people to search. But with Facebook, you select a targeted type of people you want your adverts to reach. Facebook ads are so good at targeting potential customers in a particular target market.<\/p><p>Finally, I would like to remind you that complementing your free online marketing methods with paid advertising methods will enable you to generate a steady flow of traffic to your website.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[7],"tags":[14],"class_list":["post-420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-marketing","tag-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paid Advertising Leads to Faster Growth for your Online Business!<\/title>\n<meta name=\"description\" content=\"Paid advertising is a great way of growing your online home business. Do you advertise to supplement your organic traffic from search engine optimization?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.golaserengraving.com\/blog\/paid-advertising-growth-online-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paid Advertising Leads to Faster Growth for your Online Business!\" \/>\n<meta property=\"og:description\" content=\"Paid advertising is a great way of growing your online home business. Do you advertise to supplement your organic traffic from search engine optimization?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.golaserengraving.com\/blog\/paid-advertising-growth-online-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Goleza Designers Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-14T08:30:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-22T08:58:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2019\/04\/Facebook-Ads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Charles Kiyimba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charles Kiyimba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/paid-advertising-growth-online-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/paid-advertising-growth-online-business\\\/\"},\"author\":{\"name\":\"Charles Kiyimba\",\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/#\\\/schema\\\/person\\\/c9d584b598f8a50aeff64dcc4fb3c8e1\"},\"headline\":\"Paid Advertising Leads to Faster Growth for your Business Online!\",\"datePublished\":\"2019-04-14T08:30:43+00:00\",\"dateModified\":\"2022-02-22T08:58:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/paid-advertising-growth-online-business\\\/\"},\"wordCount\":670,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/paid-advertising-growth-online-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Facebook-Ads.jpg\",\"keywords\":[\"Internet Marketing\"],\"articleSection\":[\"Business Marketing\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/paid-advertising-growth-online-business\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/paid-advertising-growth-online-business\\\/\",\"url\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/paid-advertising-growth-online-business\\\/\",\"name\":\"Paid Advertising Leads to Faster Growth for your Online Business!\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/paid-advertising-growth-online-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/paid-advertising-growth-online-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Facebook-Ads.jpg\",\"datePublished\":\"2019-04-14T08:30:43+00:00\",\"dateModified\":\"2022-02-22T08:58:05+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/#\\\/schema\\\/person\\\/c9d584b598f8a50aeff64dcc4fb3c8e1\"},\"description\":\"Paid advertising is a great way of growing your online home business. 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