![\"targeted](\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2017\/02\/targeted-customers.webp\")
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In business, your\u00a0<\/span>targeted customers<\/span><\/strong>\u00a0do not purchase to please you but satisfy their needs. When people buy from you a product, it\u2019s not the product per se they buy. It\u2019s the satisfaction, the pleasure of the outcome they derive from buying that product. Endeavour to understand what your\u00a0<\/span>target market<\/span><\/a>\u00a0purchases as you do your business so that you can motivate them to buy from you.<\/span><\/p>\n In most businesses, there is a lot of competition. Many companies are struggling to survive. As a business person, don\u2019t spend your money and time blindly marketing your products without knowing what your targeted customers buy. Why? It\u2019s because you won\u2019t be able to target the exact\u00a0<\/span>motivations<\/span><\/a>\u00a0that drive your potential customers\u2019 decisions to buy from you. It\u2019s therefore so important to discover first what your\u00a0<\/span>targeted customers<\/span><\/strong>\u00a0buy.<\/span><\/p>\n For instance, when one comes to our business to engrave a laptop, it\u2019s not etching the laptop computer per se that he wants. It\u2019s the benefits and satisfaction he derives from having his laptop engraved. Either he wants to give a personal touch to his computer or stop thieves from taking it or beautifying it. As long as you understand those benefits and satisfaction, you focus your marketing campaigns on them to motivate your potential customers to buy.<\/span><\/p>\n By understanding what your targeted customers buy, you find it easier to turn them into buyers because you solve their problems. Using the example above, we know what to say to turn our targeted customers into serious buyers when we market the laptop engraving service. Our marketing strategies, therefore, focus on those motivations that drive them to buy. Our choice of words addresses our targeted customers\u2019 values. See what we sometimes say.<\/span><\/p>\n As already said, people buy outcomes but not products per se. What someone pays money for when he buys a bottle of beer out in a bar could be happiness and joy. To others, it could be good service, fulfilment or stress reduction but NOT the mere bottle of beer. If it\u2019s just the beer, you need to ask yourself why he chooses to have it taken in Bar X. Aren’t there so many other bars within the same locality? You will find the answers from the outcomes I have mentioned. Finding them is crucial to you as a business person or marketer.<\/span><\/p>\n People spend their money on items for several reasons, including <\/span>satisfaction, results and prestige. They buy solutions, freedom, joy and happiness, saving time and energy, benefits, advantages and value. Not only that, but they also purchase dependability, fulfilment, support, development, fear of loss of money or something, enrichment and self-respect<\/span><\/em><\/strong>. Therefore, you must probe further and ask yourself what your targeted customers buy based on these outcomes.<\/span><\/p>\n What your targeted customers buy is determined by their buying decisions. What is essential to them determines their buying decisions. To influence them to buy, you must satisfy what is important to them through your marketing campaigns. As you run your business, make sure that your marketing messages rhyme with what your potential customers buy from you. The choice of words in your marketing and advertising campaigns should address your targeted customers\u2019 values.<\/span><\/p>\n Here are examples of what companies promise their targeted customers to attract them to buy their products.<\/span><\/p>\n SOS Children\u2019s Villages<\/span><\/strong><\/a>\u00a0\u2013\u00a0<\/span>\u201cA loving home for children.\u201d<\/span><\/em><\/p>\n Africell<\/span><\/strong>\u00a0\u2013\u00a0<\/span>\u201cInternet Everywhere\u201d<\/span><\/em><\/p>\n SubmitYourArticle.com<\/span><\/strong>\u00a0\u2013\u00a0<\/span>\u201cMassive Publicity For Your Website\u201d<\/span><\/em><\/p>\n Coca-Cola<\/span><\/strong>\u00a0\u2013\u00a0<\/span>\u201cTaste the feeling\u201d, \u201cDelicious and refreshing.\u201d<\/span><\/em><\/p>\n Knowing what your targeted customers buy is essential in building a successful business. Learn now that your marketing messages should focus on the outcomes of what your targeted customers buy. For instance, if you are running a salon, you will motivate your targeted customers more by saying \u201c<\/span>Come and Transform Your Looks<\/span><\/em><\/strong>\u201d than by saying \u201c<\/span>Come and Get Your Hair Cut<\/span><\/em><\/strong>\u201d.<\/span><\/p>\n In conclusion, I remind you that understanding what your targeted customers buy helps you have a much more significant influence on their buying decisions. It also enables you to avoid falling prey to the small marketing mistakes most business people make in marketing. Try to find out what outcomes your targeted customers buy. You will realise much improvement in your marketing strategies.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":" In business, your\u00a0targeted customers\u00a0do not purchase to please you but satisfy their needs. When people buy from you a product, it\u2019s not the product per se they buy. It\u2019s the satisfaction, the pleasure of the outcome they derive from buying that product. Endeavour to understand what your\u00a0target market\u00a0purchases as you do your business so that […]<\/p>\n","protected":false},"author":1,"featured_media":32623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[caption id=\"attachment_1273\" align=\"alignright\" width=\"360\"] In business, your targeted customers<\/strong> do not buy to please you but to satisfy their needs. When people buy from you a product, it\u2019s not the product per se they buy. It\u2019s the satisfaction, the pleasure of the outcome they derive from buying that product. As you do your business, endeavour to understand what your target market<\/a> buy so that you can motivate them to buy from you.<\/p> In most businesses, there is a lot of competition. So many businesses are struggling to survive. As a business person, don\u2019t spend blindly your money and time marketing your products without knowing what your targeted customers buy. Why? It\u2019s because you won\u2019t be able to target the exact motivations<\/a> that drive your potential customers\u2019 decisions to buy from you. It\u2019s therefore so important to discover first what your targeted customers<\/strong> buy.<\/p> For instance, when one comes to our\u00a0business to engrave a laptop, it\u2019s not engraving the laptop per se that he wants. It\u2019s the benefits and satisfaction he derives from having his laptop engraved. Either he wants to give a personal touch to his computer or he wants to stop thieves from taking it or to beautify it. As long as you get to understand those benefits and satisfaction, you focus your marketing campaigns on them to motivate your potential customers to buy.<\/p> By understanding what your targeted customers buy, you find it easier to turn them into buyers because you solve their problems. Using the example above, when we are marketing the laptop engraving service, we know what to say to turn our targeted customers into real buyers. Our marketing strategies, therefore, focus on those motivations that drive them to buy. Our choice of words addresses our targeted customers\u2019 values. \u00a0See what we sometimes say\u2026<\/p> As already said, people buy outcomes but not products per se. What someone pays money for when he buys a bottle of beer out in a bar could be happiness and joy. To others, it could be good service, fulfilment or reduction of stress but NOT the mere bottle of beer. If it\u2019s just the bottle of beer, then you need to ask yourself why he chooses to have it taken in Bar X. Aren't there so many other bars within the same locality? You will find the answers from the outcomes I have mentioned. Finding out the answers is very important to you as a business person or marketer.<\/p>Understand the Needs Your Targeted Customers Want to Satisfy With Your Product!<\/h2>\n
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People Buy Benefits, Results, Happiness, and Satisfaction. Did You Know?<\/h3>\n
How Can That Information Help You?<\/h4>\n
![\"Targeted](\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2017\/02\/targeted-customers.jpg\")
Targeted Customers[\/caption]Understand the Needs Your Targeted Customers Want to Satisfy With Your Product!<\/h2>
People Buy Benefits, Results, Happiness, Satisfaction \u2026 Did You Know?<\/h3>