![\"Assertive](\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/11\/assertive-communication-skills-274x300.jpg\")
Assertive Communication<\/p><\/div><\/p>\n
One of the ingredients to business success<\/a> is the way you communicate with the people with whom you interact in your business. The most important categories of people you interface with regularly are your customers and suppliers. But you also meet several other people whose decisions impact your business either positively or negatively. How do you communicate with them? Learning assertive communication<\/strong> is what will enable you to win in various situations.<\/p>\n However, a lack of assertive communication skills has led many Ugandans to business failure<\/a>. Most Ugandans long to own a business. And many ably start profitable enterprises. But after a few years of operation, they collapse. Though there are many other reasons behind the failure of these businesses, a good number of them collapse because of poor communication skills.<\/p>\n Do not take it lightly the way it may sound to you. It\u2019s a big problem that requires attention if you\u2019re running any business. Check yourself and the people you employ! How do they communicate to customers and other people with whom they relate? If you didn\u2019t know, think about it now!<\/p>\n Expressing an Opinion<\/p><\/div>\n To understand well the points I am going to discuss in this post, it\u2019s essential to know first what I mean by assertive communication. The word assertion on a broader perspective means<\/p>\n <\/p>\n Assertive communication is, therefore, the ability to express your needs, feelings, thoughts, opinions and beliefs in a direct, honest and appropriate way. People who communicate assertively believe that:<\/p>\n <\/p>\n Aggressive Communication<\/p><\/div>\n During the time I have spent interacting with people in my different careers, I have observed that most Ugandans don\u2019t have skills related to assertive communication<\/strong>. Inability to communicate assertively acts as a stumbling block to success in their endeavours.<\/p>\n One of the reasons why they don\u2019t possess these skills is the environment in which they\u2019re brought up. There are parts of Uganda where you go and find people with aggressive behaviour. These characters are visible in the way they behave and the way they talk. Where there is aggressiveness, there is equally nonassertiveness.<\/p>\n For instance, in a family where the family head is aggressive, there are high chances of finding family members behaving aggressively. There are also chances that you\u2019ll find those who feel not worthwhile members of that family, hence in society. They choose to shy away and behave nonassertively.<\/p>\n People who grow up in an aggressive environment in many cases pick aggressive behaviours. They hold and grow up with beliefs like:<\/p>\n Nonassertive Person<\/p><\/div>\n On the other hand, people who grow up in an aggressive environment may sometimes become nonassertive when they fail to cope with the feisty characters of others. They hold and grow up with beliefs like:<\/p>\n From the points above, you can now realise that our beliefs are reflected in our behaviours and the way we communicate. Your beliefs determine the way you communicate. People who grow up in an aggressive environment will either talk aggressively or nonassertively.<\/p>\n Aggressive and nonassertive communication does not in any way lead to success in business. It’s the reason why one of the ways to teach an entrepreneurial culture<\/a> in people is by helping them to learn assertive communication skills.<\/p>\n If you want to be a successful entrepreneur, you have to be confident. When you\u2019re assertive, you are in control of your feelings, opinions, thoughts, needs and beliefs. And this how it will help you in business.<\/p>\n Effective Communication<\/p><\/div>\n Assertive communicators succeed in the business world because they know how to communicate effectively. They can say \u2018no\u2019 without annoying others because they:<\/p>\n When you communicate effectively, you win because people believe in them. They find you approachable, understandable and pleasant. This kind of character brings you business.<\/p>\n Earn Respect<\/p><\/div>\n Assertive communication leads to earning respect. Aggressive communicators, in most cases, annoy others. Instead of gaining the connection, they make people fear them. They build negative perceptions in the minds of others. It is not healthy for any business.<\/p>\n On the other hand, nonassertive communicators are usually shy. Shy people are often submissive, which is not useful in business.<\/p>\n Usually, people who communicate assertively can initiate actions to achieve results. They also allow learning from the feedback they get. It helps a lot to build a successful business because if you cannot initiate, it means you cannot be creative. And becoming creative<\/a> is key to business success.<\/p>\n Assertive communicators are excellent leaders because they can change rather than coerce others to do things. In business, you may have employees whom you want to work towards your business goals. It is not easy if you don\u2019t possess assertive communication skills.<\/p>\n Self-Belief<\/p><\/div>\n One of the characteristics of successful entrepreneurs<\/a> is self-confidence. They don\u2019t depend on luck. If you don\u2019t believe in yourself, no one else will. People with self-confidence<\/a> are also passionate about what they do. Because they believe in themselves, they get clients begging to do business with them.<\/p>\n Negotiation Skill<\/p><\/div>\n Assertive communicators can negotiate. Negotiation is the process of agreeing with others. And assertiveness is about asking what you want while respecting the needs and wishes of others. One of the key ingredients to effective negotiation is having assertive communication skills.<\/p>\n In business, many negotiations go on from time to time. If you cannot negotiate favourably, it\u2019s hard to build a successful business.<\/p>\n Assertive communication<\/strong> is a decisive factor in the success of any business. When you start a business, it\u2019s quite essential to learn how to communicate effectively with your customers and any other people you encounter. Make it part of your personal development<\/a>. That\u2019s how you will be able to survive in business even in hard times.<\/p>\n The Importance of Communication Skills [Top 10 Studies]<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":" One of the ingredients to business success is the way you communicate with the people with whom you interact in your business. The most important categories of people you interface with regularly are your customers and suppliers. But you also meet several other people whose decisions impact your business either positively or negatively. How do […]<\/p>\n","protected":false},"author":1,"featured_media":28504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[caption id=\"attachment_2820\" align=\"alignright\" width=\"274\"] One of the ingredients to business success<\/a> is the way you communicate with the people with whom you interact in your business. The most important categories of people you interface with regularly are your customers and suppliers. But you also meet several other people whose decisions impact your business either positively or negatively. How do you communicate with them? Learning assertive communication<\/strong> is what will enable you to win in various situations.<\/p> However, a lack of assertive communication skills has led many Ugandans to business failure<\/a>. Most Ugandans long to own a business. And many ably start profitable enterprises. But after a few years of operation, they collapse. Though there are many other reasons behind the failure of these businesses, a good number of them collapse because of poor communication skills.<\/p> Do not take it lightly the way it may sound to you. It\u2019s a big problem that requires attention if you\u2019re running any business. Check yourself and the people you employ! How do they communicate to customers and other people with whom they relate? If you didn\u2019t know, think about it now!<\/p> To understand well the points I am going to discuss in this post, it\u2019s essential to know first what I mean by assertive communication. The word assertion on a broader perspective means<\/p> \u00a0<\/p> Assertive communication is, therefore, the ability to express your needs, feelings, thoughts, opinions and beliefs in a direct, honest and appropriate way. People who communicate assertively believe that:<\/p> \u00a0<\/p> During the time I have spent interacting with people in my different careers, I have observed that most Ugandans don\u2019t have skills related to assertive communication<\/strong>. Inability to communicate assertively acts as a stumbling block to success in their endeavours.<\/p> One of the reasons why they don\u2019t possess these skills is the environment in which they\u2019re brought up. There are parts of Uganda where you go and find people with aggressive behaviour. These characters are visible in the way they behave and the way they talk. Where there is aggressiveness, there is equally nonassertiveness.<\/p> For instance, in a family where the family head is aggressive, there are high chances of finding family members behaving aggressively. There are also chances that you\u2019ll find those who feel not worthwhile members of that family, hence in society. They choose to shy away and behave nonassertively.<\/p> People who grow up in an aggressive environment in many cases pick aggressive behaviours. They hold and grow up with beliefs like:<\/p> On the other hand, people who grow up in an aggressive environment may sometimes become nonassertive when they fail to cope with the feisty characters of others. They hold and grow up with beliefs like:<\/p> From the points above, you can now realise that our beliefs are reflected in our behaviours and the way we communicate. Your beliefs determine the way you communicate. People who grow up in an aggressive environment will either talk aggressively or nonassertively.<\/p> Aggressive and nonassertive communication does not in any way lead to success in business. It's the reason why one of the ways to teach an entrepreneurial culture<\/a> in people is by helping them to learn assertive communication skills.<\/p> If you want to be a successful entrepreneur, you have to be confident. When you\u2019re assertive, you are in control of your feelings, opinions, thoughts, needs and beliefs. And this how it will help you in business.<\/p> Assertive communicators succeed in the business world because they know how to communicate effectively. They can say \u2018no\u2019 without annoying others because they:<\/p> When you communicate effectively, you win because people believe in them. They find you approachable, understandable and pleasant. This kind of character brings you business.<\/p>[caption id=\"attachment_2824\" align=\"alignleft\" width=\"300\"] Assertive communication leads to earning respect. Aggressive communicators, in most cases, annoy others. Instead of gaining the connection, they make people fear them. They build negative perceptions in the minds of others. It is not healthy for any business.<\/p> On the other hand, nonassertive communicators are usually shy. Shy people are often submissive, which is not useful in business.<\/p> Usually, people who communicate assertively can initiate actions to achieve results. They also allow learning from the feedback they get. It helps a lot to build a successful business because if you cannot initiate, it means you cannot be creative. And becoming creative<\/a> is key to business success.<\/p> Assertive communicators are excellent leaders because they can change rather than coerce others to do things. In business, you may have employees whom you want to work towards your business goals. It is not easy if you don\u2019t possess assertive communication skills.<\/p> One of the characteristics of successful entrepreneurs<\/a> is self-confidence. They don\u2019t depend on luck. If you don\u2019t believe in yourself, no one else will. People with self-confidence<\/a> are also passionate about what they do. Because they believe in themselves, they get clients begging to do business with them.<\/p>[caption id=\"attachment_2825\" align=\"alignleft\" width=\"300\"] Assertive communicators can negotiate. Negotiation is the process of agreeing with others. And assertiveness is about asking what you want while respecting the needs and wishes of others. One of the key ingredients to effective negotiation is having assertive communication skills.<\/p> In business, many negotiations go on from time to time. If you cannot negotiate favourably, it\u2019s hard to build a successful business.<\/p> Assertive communication<\/strong> is a decisive factor in the success of any business. When you start a business, it\u2019s quite essential to learn how to communicate effectively with your customers and any other people you encounter. Make it part of your personal development<\/a>. That\u2019s how you will be able to survive in business even in hard times.<\/p>What Is Assertive Communication?<\/h2>\n
![\"Expressing](\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/11\/expressing-opinion.png\")
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Why Do Most Ugandans Do Not Possess Skills Related to Assertive Communication?<\/h3>\n
![\"Aggressive](\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/11\/aggressive-communication-242x300.png\")
Aggressive and Nonassertive Beliefs affect our behaviour greatly<\/h3>\n
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![\"Nonassertive](\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/11\/nonassertive-person-300x200.jpg\")
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How Assertive Communication Leads to Business Success<\/h3>\n
Effective Communication<\/h4>\n
![\"Effective](\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/04\/effective-communication-300x273.jpg\")
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![\"Earn](\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/11\/earn-respect-300x300.jpg\")
Earning Respect<\/h4>\n
Ability to Initiate<\/h4>\n
Ability to Influence<\/h4>\n
Have Self-Confidence<\/h4>\n
![\"Self-belief\"](\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/11\/self-belief-300x164.jpg\")
![\"Negotiation](\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/11\/negotiation-skill-300x212.jpg\")
Ability to Negotiate<\/h4>\n
\nFinal Thought<\/h5>\n
Related articles across the web<\/h6>\n
Assertive Communication[\/caption]What Is Assertive Communication?<\/h2>[caption id=\"attachment_28504\" align=\"alignright\" width=\"300\"]
Expressing an Opinion[\/caption]Why Do Most Ugandans Do Not Possess Skills Related to Assertive Communication?<\/h3>[caption id=\"attachment_2822\" align=\"alignright\" width=\"242\"]
Aggressive Communication[\/caption]Aggressive and Nonassertive Beliefs affect our behaviour greatly<\/h3>
Nonassertive Person[\/caption]How Assertive Communication Leads to Business Success<\/h3>
Effective Communication<\/h4>[caption id=\"attachment_2268\" align=\"alignright\" width=\"300\"]
Effective Communication[\/caption] Earn Respect[\/caption]Earning Respect<\/h4>
Ability to Initiate<\/h4>
Ability to Influence<\/h4>
Have Self-Confidence<\/h4>[caption id=\"attachment_2819\" align=\"alignright\" width=\"300\"]
Self-Belief[\/caption] Negotiation Skill[\/caption]Ability to Negotiate<\/h4>
Final Thought<\/h5>
Related articles across the web<\/h6>