{"id":2564,"date":"2018-07-25T08:30:47","date_gmt":"2018-07-25T05:30:47","guid":{"rendered":"https:\/\/www.golaserengraving.com\/blog\/?p=2564"},"modified":"2022-04-02T01:00:33","modified_gmt":"2022-04-01T22:00:33","slug":"business-blogging-marketing-business","status":"publish","type":"post","link":"https:\/\/www.golaserengraving.com\/blog\/business-blogging-marketing-business\/","title":{"rendered":"Business Blogging is a Proven Way of Marketing Your Business \u2013 No Doubt!"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32133 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/business-blogging.webp\" alt=\"business blogging\" width=\"502\" height=\"167\" srcset=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/business-blogging.webp 502w, https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/business-blogging-480x160.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 502px, 100vw\" \/><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Business blogging<\/span><\/strong><span data-preserver-spaces=\"true\"> is a marketing technique for making your business visible online or on the internet. If you do not establish an <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.golaserengraving.com\/blog\/online-presence-key-business-growth\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">online presence<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0for your business, it is hard to compete favourably in this digital age. Why? Because you miss the opportunity to increase your customer base and get the word out about your business.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">There are several ways of getting the word out to people. Business blogging is a proven technique and a perfect marketing strategy for your business. By using this fantastic marketing strategy, you promote your business to make it visible online, where you will reap many benefits.<\/span><\/p>\n<h2>What Is Business Blogging?<\/h2>\n<div id=\"attachment_32134\" style=\"width: 514px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-32134\" class=\"wp-image-32134 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/blogging.webp\" alt=\"Blogging\" width=\"504\" height=\"336\" srcset=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/blogging.webp 504w, https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/blogging-480x320.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 504px, 100vw\" \/><p id=\"caption-attachment-32134\" class=\"wp-caption-text\">Blogging<\/p><\/div>\n<p><span data-preserver-spaces=\"true\">Before I go further, it is essential, first of all, to know what business blogging is all about. And I think you have always seen a\u00a0<\/span><strong><span data-preserver-spaces=\"true\">BLOG<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0link on the main menu of the websites you visit. When you click on that link, it redirects you to the blog.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/firstsiteguide.com\/what-is-blog\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">blog<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0is an online journal where bloggers display information in chronological order, with the latest posts appearing first. Blogging started way back in the 1990s, and at that time, it was more of a personal diary that people shared online.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Later, people saw an opportunity of communicating important information in a new way. They saw a chance to market their businesses, and thus\u00a0<\/span><strong><span data-preserver-spaces=\"true\">business blogging<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0was born. Blog marketing entails incorporating a blog into your business website to provide regularly your audience with helpful information. By so doing, you make your business visible on the internet.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Business blogging is different from other personal blogs because you neither blog as a hobby nor as a primary way of making money. A business blog is a marketing channel through which you support your business growth.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Business blogging is different from other personal blogs because you neither blog as a hobby nor as a primary way of making money. A business blog is a marketing channel through which you support your business growth.<\/span><\/p>\n<h3>Is Blogging for Business Easy?<\/h3>\n<div id=\"attachment_32135\" style=\"width: 514px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-32135\" class=\"wp-image-32135 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/blogging-business.webp\" alt=\"Blogging Business\" width=\"504\" height=\"335\" srcset=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/blogging-business.webp 504w, https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/blogging-business-480x319.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 504px, 100vw\" \/><p id=\"caption-attachment-32135\" class=\"wp-caption-text\">Blogging Business<\/p><\/div>\n<p>To some people, it is easy, but to many others, it is hard. We have created several websites for our clients, who come to us with a lot of enthusiasm to have a website. One out of ten has managed to maintain a blog with regular posts. What does this mean? It merely implies that the majority of people find business blogging difficult.<\/p>\n<h3>What Makes Business Blogging Difficult?<\/h3>\n<p><span data-preserver-spaces=\"true\">I have noticed the following hindrances that deter people from maintaining a blog.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">#1 \u2013 Time\u00a0<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Most people tell you they have failed to get time to write posts for their blog. And the fact is that finding time to commit to regular writing is not, in any way, simple to most people. Some businesses employ someone whose job is to manage their websites, blogging inclusive, to overcome this problem.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">#2 \u2013 Lack of what to write about<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Many times, one can start a blog with a lot of passion. Down the road, they get stuck when they fail to generate ideas on the topics to write. It makes them reach a deadlock, where they make no progress.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">#3 \u2013 Lack of mastery of the language<\/span><\/strong><\/p>\n<p>If, for example, you cannot write good English, it is hard for you to maintain a business blog. And you will agree with me that most business people in Uganda fall into this category. It is the main reason for not being able to maintain a blog to promote their businesses online.<\/p>\n<p><strong><span data-preserver-spaces=\"true\">#4 \u2013 Lack of passion<\/span><\/strong><\/p>\n<p>Passion is a driving force in many things we do. If you are not passionate about blogging, you can not focus on it. Because most people are not excited about it, they fail out even if they know its importance.<\/p>\n<p><strong><span data-preserver-spaces=\"true\">#5 \u2013 Not being knowledgeable about the importance of blogging<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Not many people know the importance of\u00a0<\/span><strong><span data-preserver-spaces=\"true\">business blogging<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0in promoting their businesses. They do not understand why they should maintain a blog for their businesses. Some people blog because it is their hobby, while others do it as the primary way for their companies to make money. Their blogs are their entire businesses. But business blogging is not about that. It is about marketing to help the growth of your business.<\/span><\/p>\n<h3>Business Blogging Is Difficult! What About Hawking?<\/h3>\n<p>&nbsp;<\/p>\n<div id=\"attachment_32136\" style=\"width: 514px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-32136\" class=\"wp-image-32136 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/simple-blogging-techniques.webp\" alt=\"Simple Blogging Techniques\" width=\"504\" height=\"336\" srcset=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/simple-blogging-techniques.webp 504w, https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/simple-blogging-techniques-480x320.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 504px, 100vw\" \/><p id=\"caption-attachment-32136\" class=\"wp-caption-text\">Simple Blogging Techniques<\/p><\/div>\n<p><span data-preserver-spaces=\"true\">You may be finding an excuse in one of the reasons I have mentioned above. But one thing you must know is that there is nothing simple on the earth. To maintain a blog for your business, you must commit yourself to it. It is not about doing it as a hobby or something from which you earn money directly. You are blogging to market your business. It is the reason why you need to stop giving excuses.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you still think that business blogging is hard, have you tried hawking or moving from door to door marketing your business? Which one is harder?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">From my personal experience, hawking or door-to-door marketing is tiresome, frustrating and even expensive. In Uganda, most businesses are so much into hawking and\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.golaserengraving.com\/blog\/door-to-door-marketing-uganda\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">door-to-door marketing<\/span><\/a><span data-preserver-spaces=\"true\">. They move from home to home and office to office. They get so tired and sometimes return home without making a sale which is so disappointing. Why? It is because they move to disinterested people.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As a piece of advice, think about blogging to market your business or grow your business. Through business blogging, you will target the interested customers, and over time, you benefit a lot from your effort. It is what we do to get real customers.<\/span><\/p>\n<h3>Discover the Benefits of Blogging in Marketing Your Business!<\/h3>\n<p><span data-preserver-spaces=\"true\">If you are still doubtful, let me further share some of the benefits of blogging for your business. Probably, they will help you wake up and\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.golaserengraving.com\/blog\/how-can-you-become-a-blogger-create-a-website\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">become a committed blogger<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<h4>#1 \u2013 Driving Traffic to your Website<\/h4>\n<p>&nbsp;<\/p>\n<div id=\"attachment_32137\" style=\"width: 514px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-32137\" class=\"wp-image-32137 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/website-visitors.webp\" alt=\"Website Visitors\" width=\"504\" height=\"167\" srcset=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/website-visitors.webp 504w, https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/website-visitors-480x159.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 504px, 100vw\" \/><p id=\"caption-attachment-32137\" class=\"wp-caption-text\">Website Visitors<\/p><\/div>\n<p><span data-preserver-spaces=\"true\">If you have a website, how many pages do you have on it? Probably not more than 50 pages, am I right? You may have established that website five years ago, but still, you do not see much coming from it. Do you know why? It is because you do not update your website regularly. There is no new information to attract people to go to it.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Business blogging<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0solves that problem. Through blogging, you make your website active. Whenever you write a blog post, you create one more opportunity for the search engines to index it on your website. And it is one more opportunity for your site to show up in the search engines for people to find you online.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The more blog posts you write, the more opportunities you create for your business to become visible on the internet. You attract people to visit your website when it becomes visible online through the blog posts you publish. And these people come from all corners of the world.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Business blogging helps your business to get discovered on the internet through search engines like Google, Yahoo and much more. Secondly, it helps your business to get found through social media because every time you write a post, you create content that people share on their social networks like Facebook, Linkedin, Twitter, etc. It is what brings traffic (website visitors) to your website.<\/span><\/p>\n<h4>#2 \u2013 Converting Website Visitors Into Real Customers<\/h4>\n<div id=\"attachment_32138\" style=\"width: 415px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-32138\" class=\"wp-image-32138 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/real-buyers.webp\" alt=\"Real Buyers\" width=\"405\" height=\"720\" srcset=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/real-buyers.webp 405w, https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/real-buyers-169x300.webp 169w\" sizes=\"(max-width: 405px) 100vw, 405px\" \/><p id=\"caption-attachment-32138\" class=\"wp-caption-text\">Real Buyers<\/p><\/div>\n<p>The second benefit of business blogging is turning website visitors into actual customers. Because you have people coming to your website, you stand a chance to convert them into customers.<\/p>\n<p>How do you do it? By adding a call-to-action to every blog post you create. Often, I put this call to action at the end of the blog post. It has helped our business to grow. Most of the new customers we receive nowadays get to know us via the internet.<\/p>\n<h4>#3 \u2013 Making Your Website Visible<\/h4>\n<p>Many companies have websites, but many are not visible on the internet because they are not active. They are static websites that do not attract search engines to visit them. Business blogging attracts search engines to frequently visit your site to index the new pages you create. It improves your online visibility.<\/p>\n<h4>#4 \u2013 It Is a Low-Cost Marketing Channel<\/h4>\n<p>Business blogging is not costly unless you employ someone to do it. But if you commit yourself to write the blog posts by yourself, you spend nothing apart from finding time to do it. Other marketing strategies like media, and door-to-door marketing, for example, are costly.<\/p>\n<h4>#5 \u2013 Driving Long-Term Results<\/h4>\n<p>Let me explain this point like this. When you write and post an article now, that blog post may get 50 views today and 30 tomorrow when people come to your site or find it on social media. After a few days, the fanfare dies down when you have heard 80 views. You may think that is all.<\/p>\n<p>That is not all.<\/p>\n<p>That blog post gets ranked in search engines. And you will continue to receive traffic from that post for days, weeks, months, and years to come. So the effort you put in today to write that blog post will continue to reward you with an increasing number of views and leads in the coming years. Is it not that great? How does it compare to the return on the time and effort spent going from door to door?<\/p>\n<h4>#6 \u2013 Helping You to Become an Expert<\/h4>\n<p>&nbsp;<\/p>\n<div id=\"attachment_32139\" style=\"width: 514px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-32139\" class=\"wp-image-32139 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/business-expert.webp\" alt=\"Business Expert\" width=\"504\" height=\"336\" srcset=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/business-expert.webp 504w, https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/business-expert-480x320.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 504px, 100vw\" \/><p id=\"caption-attachment-32139\" class=\"wp-caption-text\">Business Expert<\/p><\/div>\n<p><span data-preserver-spaces=\"true\">You will meet the needs of the people as you create and publish helpful posts. It helps you establish yourself as an authority because you meet their needs. For instance, one of our blog posts on\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.golaserengraving.com\/blog\/discover-low-cost-home-business-uganda\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">low-cost home business<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0has attracted many comments from our audience, who have found it helpful. When they read it, they find what they want.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Business blogging, therefore, helps you become an expert, an authority and an influential person in your niche.<\/span><\/p>\n<h4>#7 \u2013 Competing Favourably in Your Niche<\/h4>\n<p>Because you have established yourself as an authority in your niche, you stand a high chance of competing favourably. People prefer doing business with those who show them that they are conversant with what they do.<\/p>\n<h4>#8 \u2013 Ability to Know What Works and What Does Not<\/h4>\n<p>Through business blogging, you can test the effectiveness of your topics. What is of interest to your audience? You can also get to know where to improve your products. The feedback you get from your audience is so helpful in your business.<\/p>\n<h4>#9 \u2013 Ability to Educate Your Customers<\/h4>\n<div id=\"attachment_32140\" style=\"width: 514px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-32140\" class=\"wp-image-32140 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/business-idea.webp\" alt=\"Business Idea\" width=\"504\" height=\"355\" srcset=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/business-idea.webp 504w, https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/business-idea-480x338.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 504px, 100vw\" \/><p id=\"caption-attachment-32140\" class=\"wp-caption-text\">Business Idea<\/p><\/div>\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/www.golaserengraving.com\/blog\/customer-education-business-success\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Customer education<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0is so vital to the success of your business. Through business blogging, you give a chance to your targeted customers to learn about your products or services. The more you teach your people, the more you make it easier for them to become your clients.<\/span><\/p>\n<h4>#10 \u2013 Communicating With Your Audience<\/h4>\n<p><span data-preserver-spaces=\"true\">You make it possible for your targeted customers to communicate with you through blogging. It makes you personable when you do it through the comments section below every blog post. When you engage your website visitors, you maintain\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.golaserengraving.com\/blog\/build-trusting-relationships-customers\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">trusting relationships<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0with them.<\/span><\/p>\n<h4>How Can You Make Business Blogging Simple?<\/h4>\n<p><span data-preserver-spaces=\"true\">One of the hardest things in business blogging is the self-imposed pressure to write and publish a blog post. It is why most people would try it and stop after some time. But blogging is not all that difficult. It is your mindset that makes you feel that it is hard.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You do not always have to write a long blog post. You can publish an article as short as 300 words (minimum). What matters is having content that meets the needs of the people. To simplify\u00a0<\/span><strong><span data-preserver-spaces=\"true\">business blogging<\/span><\/strong><span data-preserver-spaces=\"true\">, think about the following.<\/span><\/p>\n<ul>\n<li><strong><em>Schedule your blog posts. <\/em><\/strong><\/li>\n<\/ul>\n<p>Having a blogging schedule makes life easier for you. It reduces the pressure to create blog posts and provides you with soft deadlines. With a program, you will stop blogging when your readers expect a new blog post on a specific day.<\/p>\n<p>For instance, we have scheduled to publish our blog posts on Wednesdays and Sundays. The rest of the days in the week, we do our business and only sit to write when we do not have urgent jobs.<\/p>\n<ul>\n<li><strong><em>\u00a0Keep a running list of blogging ideas. <\/em><\/strong><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">What makes most people fail out is the inability to generate ideas. But if you know your business niche so well, this should not be a big deal. I always jot down any good blogging ideas that come to me. If you do not do that, you risk forgetting ideas that would make good blogging topics.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As you blog, always try to answer people\u2019s needs. For instance, I can write about how to\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.golaserengraving.com\/blog\/use-maintain-shiny-rubber-stamps\/\" target=\"_blank\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">maintain your rubber stamp<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0if I see that my clients do not know how to do it. Whenever a client asks me how to do it, I refer them to that blog post. That is how you will find blogging easier.<\/span><\/p>\n<h5>Conclusion<\/h5>\n<div id=\"attachment_32141\" style=\"width: 514px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-32141\" class=\"wp-image-32141 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/conclusion.webp\" alt=\"Take Action Now for a Better Future\" width=\"504\" height=\"249\" srcset=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/conclusion.webp 504w, https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/conclusion-480x237.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 504px, 100vw\" \/><p id=\"caption-attachment-32141\" class=\"wp-caption-text\">Take Action Now for a Better Future<\/p><\/div>\n<p><span data-preserver-spaces=\"true\">In modern times, one of the cost-effective ways to bring your business out to the people is through\u00a0<\/span><strong><span data-preserver-spaces=\"true\">business blogging.<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0If you have a business and have not considered establishing it online, it is high time you thought about it. At\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Goleza Designers<\/span><\/strong><span data-preserver-spaces=\"true\">, we offer\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.golaserengraving.com\/Services\/wordpress-blog-setup-services.php\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">WordPress setup services<\/span><\/a><span data-preserver-spaces=\"true\">. Please get in touch with us not only to set up a business blog but also to help you maintain it through our\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.golaserengraving.com\/Services\/web-development-services.php\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">web development services<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Business blogging is a marketing technique for making your business visible online or on the internet. If you do not establish an online presence\u00a0for your business, it is hard to compete favourably in this digital age. Why? Because you miss the opportunity to increase your customer base and get the word out about your business. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>\u00a0<\/p>[caption id=\"attachment_2565\" align=\"aligncenter\" width=\"502\"]<img class=\"wp-image-2565 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/business-blogging.jpg\" alt=\"Business Blogging\" width=\"502\" height=\"167\" \/> Business Blogging[\/caption]<p><strong>Business blogging<\/strong> is a marketing technique in which you get your business visible online or on the internet. In this digital age, if you don\u2019t establish an <a href=\"https:\/\/www.golaserengraving.com\/blog\/online-presence-key-business-growth\/\">online presence<\/a> for your business, it\u2019s hard to compete favourably. Why? It\u2019s because you lose out on the opportunity to increase your customer base and to get the word out about your business.<\/p><p>There are several ways of getting the word out to people. Business blogging is one of the proven techniques and a perfect marketing strategy for your business. By using this fantastic marketing strategy, you promote your business to get visible online where you will reap many benefits.<\/p><h2>What Is Business Blogging?<\/h2>[caption id=\"attachment_2566\" align=\"aligncenter\" width=\"504\"]<img class=\"wp-image-2566 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/blogging.jpg\" alt=\"Blogging\" width=\"504\" height=\"336\" \/> Blogging[\/caption]<p>Before I go further, it\u2019s important first of all to know what business blogging is all about. And I think you\u2019ve always seen a \u201c<strong>BLOG<\/strong>\u201d link on the main menu of the websites you visit. When you click on it, it redirects you to the blog of that website.<\/p><p>A <a href=\"https:\/\/firstsiteguide.com\/what-is-blog\/\">blog<\/a> is an online journal where bloggers display information in chronological order with the latest posts appearing first. Blogging started way back in the 1990s, and at that time, it was more of a personal diary that people shared online.<\/p><p>Later, people saw an opportunity of communicating important information in a new way. They saw a chance to market their businesses, which gave birth to <strong>business blogging<\/strong>. It involves integrating a blog on your business website to provide valuable information to your audience regularly. By so doing, you promote or make your business visible on the internet.<\/p><p>Business blogging is different from other personal blogs because you neither blog as a hobby nor as a primary way of making money. A business blog is instead a marketing channel through which you support your business growth.<\/p><h3>Is Blogging for Business Easy?<\/h3>[caption id=\"attachment_2567\" align=\"aligncenter\" width=\"504\"]<img class=\"wp-image-2567 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/blogging-business.jpg\" alt=\"Blogging Business\" width=\"504\" height=\"335\" \/> Blogging Business[\/caption]<p>To some people it\u2019s easy, but to many others, it\u2019s complicated. We've created several websites for our clients, who come to us with a lot of enthusiasm to have a website. One out of ten has managed to maintain a blog with regular posts. What does this mean? It merely implies that the majority of people find business blogging difficult.<\/p><h3>What Makes Business Blogging Difficult?<\/h3><p>From my observation, I have noticed the following hindrances that deter people from maintaining a blog.<\/p><p><strong>#1 \u2013 Time <\/strong><\/p><p>Most people tell you they have failed to get time to write posts for their blog. And the fact is that finding time to commit to regular writing isn\u2019t in any way simple to the majority of the people. To get out of this problem, what some businesses do is to employ someone whose job is to manage their websites, blogging inclusive.<\/p><p><strong>#2 \u2013 Lack of what to write about<\/strong><\/p><p>Many times, one can start a blog with a lot of passion. Down the road, they get stuck when they fail to generate ideas on the topics to write. It makes them reach a deadlock, where they make no progress.<\/p><p><strong>#3 \u2013 Lack of mastery of the language<\/strong><\/p><p>If, for example, you cannot write good English, it\u2019s hard for you to maintain a business blog. And you will agree with me that most business people in Uganda fall into this category. It\u2019s one reason why they cannot maintain a blog to promote their businesses online.<\/p><p><strong>#4 \u2013 Lack of passion<\/strong><\/p><p>Passion is a driving force in many things we do. If you\u2019re not passionate about blogging, you can\u2019t focus on it. Because most people are not excited about it, they fail out even if they know its importance.<\/p><p><strong>#5 \u2013 Not being knowledgeable about the importance of blogging<\/strong><\/p><p>Not many people know the importance of <strong>business blogging<\/strong> in promoting their businesses. They don\u2019t understand why they should maintain a blog for their businesses. Some people blog just because it\u2019s their hobby, while others do it as their primary way their companies make money. Their blogs are their entire businesses. But business blogging is not about that. It\u2019s about marketing to help the growth of your business.<\/p><h3>Business Blogging Is Difficult\u2026! \u00a0What about Hawking?<\/h3><p>\u00a0<\/p>[caption id=\"attachment_2568\" align=\"aligncenter\" width=\"504\"]<img class=\"wp-image-2568 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/simple-blogging-techniques.jpg\" alt=\"Simple Blogging Techniques\" width=\"504\" height=\"336\" \/> Simple Blogging Techniques[\/caption]<p>You may be finding an excuse in one of the reasons I have mentioned above. But one thing you must know is that there is nothing simple on the earth. To maintain a blog for your business, you must commit yourself to it. It\u2019s not about doing it as a hobby or something from which you earn money directly. You are blogging to market your business. It's the reason why you need to stop giving excuses.<\/p><p>If you still think that business blogging is difficult, have you tried hawking or moving from door to door marketing your business? Which one is harder?<\/p><p>From my personal experience, hawking or door-to-door marketing is harder, more tiresome, frustrating and even expensive. In Uganda, most businesses are so much into hawking and <a title=\"Door to Door Marketing\" href=\"https:\/\/www.golaserengraving.com\/blog\/door-to-door-marketing-uganda\/\" target=\"_blank\" rel=\"noopener noreferrer\">door-to-door marketing<\/a>. They move from home to home and office to office. They get so tired and sometimes return home without making a sale which is so disappointing. Why? It\u2019s because they move to disinterested people.<\/p><p>My simple advice is that think about blogging to market your business or to grow your business. Through business blogging, you will target the interested customers, and over time, you benefit a lot from your effort. It's what we do to get real customers.<\/p><h3>Discover the Benefits of Blogging in Marketing Your Business!<\/h3><p>If you\u2019re still doubtful, let me further share with you some of the benefits of blogging for your business. Probably, it will help you to wake up and <a title=\"Become a Committed Blogger\" href=\"https:\/\/www.golaserengraving.com\/blog\/how-can-you-become-a-blogger-create-a-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">become a committed blogger<\/a>.<\/p><h4>#1 \u2013 Driving Traffic to your Website<\/h4><p>\u00a0<\/p>[caption id=\"attachment_2569\" align=\"aligncenter\" width=\"504\"]<img class=\"wp-image-2569 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/website-visitors.jpg\" alt=\"Website Visitors\" width=\"504\" height=\"167\" \/> Website Visitors[\/caption]<p>If you have a website, how many pages do you have on it? Probably not more than 50 pages, am I right? Well, you may have established that website five years ago, but still, you do not see much coming from it. Do you know why? It\u2019s because you don't update your website regularly. There is no new information to attract people to go to it.<\/p><p><strong>Business blogging<\/strong> solves that problem. Through blogging, you make your website active. Whenever you write a blog post, you create one more opportunity for the search engines to index it on your website. And it\u2019s one more opportunity for your site to show up in the search engines for people to find you online.<\/p><p>The more blog posts you write, the more opportunities you create for your business to become visible on the internet. When your website becomes visible online, through the blog posts you make, you attract people to visit it. And these people come from all corners of the world.<\/p><p>Business blogging helps your business to get discovered on the internet through search engines like Google, Yahoo and much more. Secondly, it helps your business to get found through social media because every time you write a post, you create content that people share on their social networks like Facebook, Linkedin, Twitter, etc. It is what brings traffic (website visitors) to your website.<\/p><h4>#2 \u2013 Converting Website Visitors Into Real Customers<\/h4>[caption id=\"attachment_2570\" align=\"aligncenter\" width=\"405\"]<img class=\"wp-image-2570 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/real-buyers.png\" alt=\"Real Buyers\" width=\"405\" height=\"720\" \/> Real Buyers[\/caption]<p>The second benefit of business blogging is turning website visitors into actual customers. Because you have people coming to your website, you stand a chance to convert them into customers.<\/p><p>How do you do it? By adding a call-to-action to every blog post you create. Many times, I put this call-to-action at the end of the blog post. It has helped our business to grow. Most of the new customers we receive nowadays get to know us via the internet.<\/p><h4>#3 \u2013 Making Your Website Visible<\/h4><p>Many companies have websites, but most of these websites are not visible on the internet because they are not active. They are static websites that do not attract search engines to visit them. Business blogging attracts search engines to frequently visit your site to index the new pages you create. It improves your online visibility.<\/p><h4>#4 \u2013 It\u2019s a Low-Cost Marketing Channel<\/h4><p>Business blogging is not costly unless you choose to employ someone to do it for you. But if you commit yourself to writing the blog posts by yourself, you spend nothing apart from finding time to do it. Other marketing strategies like media, door-to-door marketing, for example, are costly.<\/p><h4>#5 \u2013 Driving Long-Term Results<\/h4><p>Let me explain this point like this. When you write and post an article now, that blog post may get 50 views today and 30 tomorrow when people come to your site or find it on social media. After a few days, the fanfare dies down when you have heard 80 views. You may think that\u2019s all.<\/p><p>That\u2019s not all.<\/p><p>That blog post gets ranked in search engines. It means that after days, weeks, months and years to come, you continue getting traffic from that post. So the effort you put in today to write that blog post continues to reward you with a growing number of views and leads over the years to come. Isn\u2019t that great? How do you compare it with the return from the effort you put in to move from door to door?<\/p><h4>#6 \u2013 Helping You to Become an Expert<\/h4><p>\u00a0<\/p>[caption id=\"attachment_2572\" align=\"aligncenter\" width=\"504\"]<img class=\"wp-image-2572 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/business-expert.jpg\" alt=\"Business Expert\" width=\"504\" height=\"336\" \/> Business Expert[\/caption]<p>As you write useful posts and publish them, you also answer some of the needs of your customers. It helps you to establish yourself as an authority because you meet their needs. For instance, one of our blog posts on <a href=\"https:\/\/www.golaserengraving.com\/blog\/discover-low-cost-home-business-uganda\/\">low-cost home business<\/a> has attracted many comments from our audience who have found it useful. When they read it, they find what they want.<\/p><p>Business blogging, therefore, helps you to become an expert, an authority and an influential person in your niche.<\/p><h4>#7 \u2013 Competing Favourably in Your Niche<\/h4><p>Because you've established yourself as an authority in your niche, you stand high chances of competing favourably. People prefer doing business with those who show to them that they are conversant with what they\u2019re doing.<\/p><h4>#8 \u2013 Ability to Know What Works and What Doesn\u2019t<\/h4><p>Through business blogging, you can test the effectiveness of your topics. What is of interest to your audience? You can also get to know where to improve your products. The feedback you get from your audience is so useful in your business.<\/p><h4>#9 \u2013 Ability to Educate Your Customers<\/h4>[caption id=\"attachment_2571\" align=\"aligncenter\" width=\"504\"]<a href=\"https:\/\/www.golaserengraving.com\/blog\/customer-education-business-success\/\"><img class=\"wp-image-2571 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/business-idea.jpg\" alt=\"Business Idea\" width=\"504\" height=\"355\" \/><\/a> Business Idea[\/caption]<p><a href=\"https:\/\/www.golaserengraving.com\/blog\/customer-education-business-success\/\">Customer education<\/a> is so vital to the success of your business. Through business blogging, you give a chance to your targeted customers to learn about your products or services. The more you teach your people, the more you make it easier for them to become your real clients.<\/p><h4>#10 \u2013 Communicating With Your Audience<\/h4><p>Through blogging, you make it possible for your targeted customers to communicate with you. It makes you personable and is usually done through the comments section below every blog post. Engaging your website visitors is an excellent way of maintaining <a href=\"https:\/\/www.golaserengraving.com\/blog\/build-trusting-relationships-customers\/\">trusting relationships<\/a> with them.<\/p><h4>How Can You Make Business Blogging Simple?<\/h4><p>One of the toughest things in business blogging is the self-imposed pressure always to write and publish a blog post. It is why most people would try it and stop after some time. But blogging is not all that difficult. It\u2019s the mindset you have that makes you feel that it\u2019s hard.<\/p><p>You don\u2019t always have to write a long blog post. You can write an article as short as 300 words (minimum). What matters is having content that meets your audience\u2019s needs. To simplify <strong>business blogging<\/strong>, think about the following.<\/p><ul><li><strong><em>Schedule your blog posts. <\/em><\/strong><\/li><\/ul><p>Having a blogging schedule makes life easier for you. It reduces the pressure to create blog posts and provides you with soft deadlines. With a program, you won\u2019t stop blogging when your readers expect a new blog post on a specific day.<\/p><p>For instance, we have scheduled to publish our blog posts on Wednesdays and Sundays. The rest of the days in the week, we do our business and only sit to write when we don\u2019t have urgent jobs.<\/p><ul><li><strong><em>\u00a0Keep a running list of blogging ideas. <\/em><\/strong><\/li><\/ul><p>What makes most people fail out is the inability to generate ideas. But if you know your business niche so well, this should not be a big deal. What I always do is to note down whatever good blogging idea that comes to my mind. If you don\u2019t do that, you risk forgetting ideas that would make good blogging topics.<\/p><p>As you blog, always try to answer people\u2019s needs. For instance, I can write about how to <a title=\"Maintain your Rubber Stamp\" href=\"https:\/\/www.golaserengraving.com\/blog\/use-maintain-shiny-rubber-stamps\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>maintain your rubber stamp<\/strong><\/a> if I see that my clients don\u2019t know how to do it. Whenever a client asks me how to do it, I refer them to that blog post. That\u2019s how you will find blogging easier.<\/p><h5>Conclusion<\/h5>[caption id=\"attachment_2573\" align=\"aligncenter\" width=\"504\"]<img class=\"wp-image-2573 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/conclusion.jpg\" alt=\"Conclusion\" width=\"504\" height=\"249\" \/> Take Action Now for a Better Future[\/caption]<p>In modern times, one of the cost-effective ways to bring your business out to the people is through <strong>business blogging.<\/strong> If you have a business and you haven\u2019t considered establishing it online, it\u2019s high time you thought about it. At <strong>Goleza Designers<\/strong>, we offer <a href=\"https:\/\/www.golaserengraving.com\/Services\/wordpress-blog-setup-services.php\">WordPress setup services<\/a>. Get in touch with us not only to set up a business blog but also to help you to maintain it through our\u00a0<a href=\"https:\/\/www.golaserengraving.com\/Services\/web-development-services.php\">web development services<\/a>.<\/p><p><strong>\u00a0<\/strong><\/p>","_et_gb_content_width":"","footnotes":""},"categories":[7],"tags":[11],"class_list":["post-2564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-marketing","tag-blogging"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Blogging is a Proven Way of Marketing Businesses \u2013 No Doubt!<\/title>\n<meta name=\"description\" content=\"Business blogging is a great way of marketing your business online. Discover more about the untold secret of blogging to grow your business!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.golaserengraving.com\/blog\/business-blogging-marketing-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Blogging is a Proven Way of Marketing Businesses \u2013 No Doubt!\" \/>\n<meta property=\"og:description\" content=\"Business blogging is a great way of marketing your business online. Discover more about the untold secret of blogging to grow your business!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.golaserengraving.com\/blog\/business-blogging-marketing-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Goleza Designers Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-25T05:30:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-01T22:00:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2018\/07\/take-action-now.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Charles Kiyimba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charles Kiyimba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/business-blogging-marketing-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/business-blogging-marketing-business\\\/\"},\"author\":{\"name\":\"Charles Kiyimba\",\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/#\\\/schema\\\/person\\\/c9d584b598f8a50aeff64dcc4fb3c8e1\"},\"headline\":\"Business Blogging is a Proven Way of Marketing Your Business \u2013 No Doubt!\",\"datePublished\":\"2018-07-25T05:30:47+00:00\",\"dateModified\":\"2022-04-01T22:00:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/business-blogging-marketing-business\\\/\"},\"wordCount\":2342,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/business-blogging-marketing-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/take-action-now.jpg\",\"keywords\":[\"Blogging\"],\"articleSection\":[\"Business Marketing\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/business-blogging-marketing-business\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/business-blogging-marketing-business\\\/\",\"url\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/business-blogging-marketing-business\\\/\",\"name\":\"Business Blogging is a Proven Way of Marketing Businesses \u2013 No Doubt!\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/business-blogging-marketing-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/business-blogging-marketing-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/take-action-now.jpg\",\"datePublished\":\"2018-07-25T05:30:47+00:00\",\"dateModified\":\"2022-04-01T22:00:33+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/#\\\/schema\\\/person\\\/c9d584b598f8a50aeff64dcc4fb3c8e1\"},\"description\":\"Business blogging is a great way of marketing your business online. 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