{"id":237,"date":"2019-04-05T17:45:39","date_gmt":"2019-04-05T14:45:39","guid":{"rendered":"https:\/\/www.golaserengraving.com\/blog\/?p=237"},"modified":"2022-02-22T12:03:33","modified_gmt":"2022-02-22T09:03:33","slug":"website-banners-use-ad-banners-effectively","status":"publish","type":"post","link":"https:\/\/www.golaserengraving.com\/blog\/website-banners-use-ad-banners-effectively\/","title":{"rendered":"Website Banners: How To Use Your Ad Banners Effectively"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<div id=\"attachment_238\" style=\"width: 366px\" class=\"wp-caption alignright\"><img decoding=\"async\" aria-describedby=\"caption-attachment-238\" class=\"wp-image-238 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2016\/02\/Effective-Website-Banners.png\" alt=\"effective website banners\" width=\"356\" height=\"337\" srcset=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2016\/02\/Effective-Website-Banners.png 356w, https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2016\/02\/Effective-Website-Banners-300x284.png 300w\" sizes=\"(max-width: 356px) 100vw, 356px\" \/><p id=\"caption-attachment-238\" class=\"wp-caption-text\">Effective Website Banners<\/p><\/div><\/p>\n<p>Do you use\u00a0<strong>website banners<\/strong> for advertising your products on your site or blog? How do you use them? Most website owners use banners for marketing various products and services. But do they benefit from every banner they put on their web pages?<\/p>\n<p>I have realised that one banner can spend over two months without being clicked on. Am I right? If you experience the same scenario, then you need to reflect a bit on how best you could benefit from using them effectively. It will help you to avoid spending your time and money unprofitably.<\/p>\n<h2>Effective Usage of Website Banners<\/h2>\n<p>As you read this article, it\u2019s essential for you to know that website banners are a useful internet marketing tool. But for you to make them more productive, you need to apply some of the following proven techniques.<\/p>\n<h3>#1 &#8211; Mind About Numbers<\/h3>\n<p>Never place so many <strong>website banners<\/strong> on any single page. Not only do they make your website appear unprofessional, but they also make your visitors adamant about them. Besides, having many banners on your web pages unnecessarily increases their loading time. This forces most internet users to click away as your pages take too long to load. It\u2019s advisable to limit them to not more than two.<\/p>\n<h3>#2 &#8211; Think Benefit<\/h3>\n<p>Make sure you include on your website banners the benefit your customers will get from using your products. People do not want you to sell to them. They are not buying from you to make you happy but to satisfy their needs. It\u2019s therefore essential to express that satisfaction on your banners in the form of a benefit. When you do that, you will win your potential customers\u2019 hearts to buy from you.<\/p>\n<h3>#3 &#8211; Think Animating Them<\/h3>\n<p><strong>Animated website banners<\/strong> are more effective than static banners. Animations please the eyes of many people. Create your banners with some animations to attract the attention of your potential customers. However, it\u2019s important to note that animations increase the loading time of your web pages. You will never make money when your web pages are too heavy to open within 8 seconds. Use them sparingly.<\/p>\n<h3>#4 &#8211; Make People Take Action<\/h3>\n<div id=\"attachment_6108\" style=\"width: 310px\" class=\"wp-caption alignleft\"><img decoding=\"async\" aria-describedby=\"caption-attachment-6108\" class=\"wp-image-6108 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2019\/04\/use-call-action.png\" alt=\"Use Call Action\" width=\"300\" height=\"200\" \/><p id=\"caption-attachment-6108\" class=\"wp-caption-text\">Use Call to Action<\/p><\/div>\n<p>Ask your customers to take action by telling them to click on your website banners. Place the words \u201cClick Here\u201d on your banners; otherwise, your website visitors may misinterpret it to be some informative graphic used to spice up your website. Never assume that they know. Not everyone knows that banners can be clicked on. It\u2019s to your benefit for them to know that your ad banner is clickable with a link leading to a page where you have products.<\/p>\n<h3>#5 &#8211; Use Reverse Psychology<\/h3>\n<p>Write on your website banners the opposite of what you exactly mean, a process known as <a class=\"zem_slink\" title=\"Reverse psychology\" href=\"http:\/\/en.wikipedia.org\/wiki\/Reverse_psychology\" target=\"_blank\" rel=\"noopener wikipedia noreferrer\">reverse psychology<\/a>. Using reverse psychology can help you to attract your visitors to click on your advert. For instance, instead of saying \u201cClick Here to Discover the Secret of Making Money\u201d, you can say \u201cDon\u2019t Click Here If You Want to Become Rich\u201d. One writer wrote the title of his book entitled \u201cThe Color of Gold\u201d in reverse and every reader takes some time trying to figure out the real words. It\u2019s a trick that works effectively.<\/p>\n<h3>#6 &#8211; Use Captivating Headlines<\/h3>\n<p>Write <a href=\"https:\/\/www.golaserengraving.com\/blog\/blog-post-headlines\/\">winning headlines<\/a> that grab the attention of your readers just in seconds. Using a compelling headline for your website banners plays a significant role in compelling your readers to click on it.<\/p>\n<h3>#7 &#8211; Give Your Website Banners Bright Colors<\/h3>\n<p>Use bright colours when designing your website banners. Colours like red, purple, blue and several others are beneficial and can irresistibly attract your customers to click on your banners. Avoid dull colours!<\/p>\n<h3>#8 &#8211; Testimonials Do Wonders<\/h3>\n<p>Use a testimonial on your <a class=\"zem_slink\" title=\"Web banner\" href=\"http:\/\/en.wikipedia.org\/wiki\/Web_banner\" target=\"_blank\" rel=\"noopener wikipedia noreferrer\">web banner<\/a> to give your potential customers the impression that they aren&#8217;t wasting their time and money. The information you use should be understandable with a winning formula. For example: \u201c<strong><em>Article Writing is a Great Marketing Tool \u2013 My Sales Have More Than Doubled!<\/em><\/strong>\u201d<\/p>\n<h3>#9 &#8211; Power Words Rock<\/h3>\n<p>Use power words related to the offer of your web banner to attract your potential customers. The choice of the words you use has a significant role to play in attracting your customers to click on your advert.<\/p>\n<h3>#10 &#8211; Offer a Discount in Your Website Banners<\/h3>\n<p>Make a discount offer on your <strong>website banners<\/strong> in terms of either a percentage or in-kind (e. g. Buy one black stamp, get free refill ink). Since most people like so many good deals and free offers, you can end up making some sales.<\/p>\n<h4>Conclusion<\/h4>\n<p>Although I have found text adverts more productive, I strongly feel that it\u2019s excellent to spice up your advertising techniques with\u00a0<strong>website banners<\/strong>. If you apply the above methods, you will begin to see some positive changes. Will you try them out?<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Do you use\u00a0website banners for advertising your products on your site or blog? How do you use them? Most website owners use banners for marketing various products and services. But do they benefit from every banner they put on their web pages? I have realised that one banner can spend over two months without being [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[caption id=\"attachment_238\" align=\"alignright\" width=\"356\"]<img class=\"wp-image-238 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2016\/02\/Effective-Website-Banners.png\" alt=\"effective website banners\" width=\"356\" height=\"337\" \/> Effective Website Banners[\/caption]<p>Do you use\u00a0<strong>website banners<\/strong> for advertising your products on your site or blog? How do you use them? Most website owners use banners for marketing various products and services. But do they benefit from every banner they put on their web pages?<\/p><p>I have realised that one banner can spend over two months without being clicked on. Am I right? If you experience the same scenario, then you need to reflect a bit on how best you could benefit from using them effectively. It will help you to avoid spending your time and money unprofitably.<\/p><h2>Effective Usage of Website Banners<\/h2><p>As you read this article, it\u2019s essential for you to know that website banners are a useful internet marketing tool. But for you to make them more productive, you need to apply some of the following proven techniques.<\/p><h3>#1 - Mind About Numbers<\/h3><p>Never place so many <strong>website banners<\/strong> on any single page. Not only do they make your website appear unprofessional, but they also make your visitors adamant about them. Besides, having many banners on your web pages unnecessarily increases their loading time. This forces most internet users to click away as your pages take too long to load. It\u2019s advisable to limit them to not more than two.<\/p><h3>#2 - Think Benefit<\/h3><p>Make sure you include on your website banners the benefit your customers will get from using your products. People do not want you to sell to them. They are not buying from you to make you happy but to satisfy their needs. It\u2019s therefore essential to express that satisfaction on your banners in the form of a benefit. When you do that, you will win your potential customers\u2019 hearts to buy from you.<\/p><h3>#3 - Think Animating Them<\/h3><p><strong>Animated website banners<\/strong> are more effective than static banners. Animations please the eyes of many people. Create your banners with some animations to attract the attention of your potential customers. However, it\u2019s important to note that animations increase the loading time of your web pages. You will never make money when your web pages are too heavy to open within 8 seconds. Use them sparingly.<\/p><h3>#4 - Make People Take Action<\/h3>[caption id=\"attachment_6108\" align=\"alignleft\" width=\"300\"]<img class=\"wp-image-6108 size-full\" src=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2019\/04\/use-call-action.png\" alt=\"Use Call Action\" width=\"300\" height=\"200\" \/> Use Call to Action[\/caption]<p>Ask your customers to take action by telling them to click on your website banners. Place the words \u201cClick Here\u201d on your banners; otherwise, your website visitors may misinterpret it to be some informative graphic used to spice up your website. Never assume that they know. Not everyone knows that banners can be clicked on. It\u2019s to your benefit for them to know that your ad banner is clickable with a link leading to a page where you have products.<\/p><h3>#5 - Use Reverse Psychology<\/h3><p>Write on your website banners the opposite of what you exactly mean, a process known as <a class=\"zem_slink\" title=\"Reverse psychology\" href=\"http:\/\/en.wikipedia.org\/wiki\/Reverse_psychology\" target=\"_blank\" rel=\"noopener wikipedia noreferrer\">reverse psychology<\/a>. Using reverse psychology can help you to attract your visitors to click on your advert. For instance, instead of saying \u201cClick Here to Discover the Secret of Making Money\u201d, you can say \u201cDon\u2019t Click Here If You Want to Become Rich\u201d. One writer wrote the title of his book entitled \u201cThe Color of Gold\u201d in reverse and every reader takes some time trying to figure out the real words. It\u2019s a trick that works effectively.<\/p><h3>#6 - Use Captivating Headlines<\/h3><p>Write <a href=\"https:\/\/www.golaserengraving.com\/blog\/blog-post-headlines\/\">winning headlines<\/a> that grab the attention of your readers just in seconds. Using a compelling headline for your website banners plays a significant role in compelling your readers to click on it.<\/p><h3>#7 - Give Your Website Banners Bright Colors<\/h3><p>Use bright colours when designing your website banners. Colours like red, purple, blue and several others are beneficial and can irresistibly attract your customers to click on your banners. Avoid dull colours!<\/p><h3>#8 - Testimonials Do Wonders<\/h3><p>Use a testimonial on your <a class=\"zem_slink\" title=\"Web banner\" href=\"http:\/\/en.wikipedia.org\/wiki\/Web_banner\" target=\"_blank\" rel=\"noopener wikipedia noreferrer\">web banner<\/a> to give your potential customers the impression that they aren't wasting their time and money. The information you use should be understandable with a winning formula. For example: \u201c<strong><em>Article Writing is a Great Marketing Tool \u2013 My Sales Have More Than Doubled!<\/em><\/strong>\u201d<\/p><h3>#9 - Power Words Rock<\/h3><p>Use power words related to the offer of your web banner to attract your potential customers. The choice of the words you use has a significant role to play in attracting your customers to click on your advert.<\/p><h3>#10 - Offer a Discount in Your Website Banners<\/h3><p>Make a discount offer on your <strong>website banners<\/strong> in terms of either a percentage or in-kind (e. g. Buy one black stamp, get free refill ink). Since most people like so many good deals and free offers, you can end up making some sales.<\/p><h4>Conclusion<\/h4><p>Although I have found text adverts more productive, I strongly feel that it\u2019s excellent to spice up your advertising techniques with\u00a0<strong>website banners<\/strong>. If you apply the above methods, you will begin to see some positive changes. Will you try them out?<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[7],"tags":[14],"class_list":["post-237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-marketing","tag-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Website Banners: How To Use Your Ad Banners Effectively<\/title>\n<meta name=\"description\" content=\"Do you use website banners to advertise your products and services on your site. Discover how to use your banners effectively to grow your online business\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.golaserengraving.com\/blog\/website-banners-use-ad-banners-effectively\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website Banners: How To Use Your Ad Banners Effectively\" \/>\n<meta property=\"og:description\" content=\"Do you use website banners to advertise your products and services on your site. Discover how to use your banners effectively to grow your online business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.golaserengraving.com\/blog\/website-banners-use-ad-banners-effectively\/\" \/>\n<meta property=\"og:site_name\" content=\"Goleza Designers Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-05T14:45:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-22T09:03:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.golaserengraving.com\/blog\/wp-content\/uploads\/2019\/04\/use-call-action.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Charles Kiyimba\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charles Kiyimba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/website-banners-use-ad-banners-effectively\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/website-banners-use-ad-banners-effectively\\\/\"},\"author\":{\"name\":\"Charles Kiyimba\",\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/#\\\/schema\\\/person\\\/c9d584b598f8a50aeff64dcc4fb3c8e1\"},\"headline\":\"Website Banners: How To Use Your Ad Banners Effectively\",\"datePublished\":\"2019-04-05T14:45:39+00:00\",\"dateModified\":\"2022-02-22T09:03:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/website-banners-use-ad-banners-effectively\\\/\"},\"wordCount\":912,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/website-banners-use-ad-banners-effectively\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/use-call-action.png\",\"keywords\":[\"Internet Marketing\"],\"articleSection\":[\"Business Marketing\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/website-banners-use-ad-banners-effectively\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/website-banners-use-ad-banners-effectively\\\/\",\"url\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/website-banners-use-ad-banners-effectively\\\/\",\"name\":\"Website Banners: How To Use Your Ad Banners Effectively\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/website-banners-use-ad-banners-effectively\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/website-banners-use-ad-banners-effectively\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/use-call-action.png\",\"datePublished\":\"2019-04-05T14:45:39+00:00\",\"dateModified\":\"2022-02-22T09:03:33+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.golaserengraving.com\\\/blog\\\/#\\\/schema\\\/person\\\/c9d584b598f8a50aeff64dcc4fb3c8e1\"},\"description\":\"Do you use website banners to advertise your products and services on your site. 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