How to Select a Suitable Autoresponder Service

good auto responder serviceA suitable autoresponder service is so crucial for the success of your email marketing campaigns and effective communication in your company. There are many web hosting companies that provide their customers with automated emails, and if you have a website, you might be having access to this program. But if you want to send follow-up messages to potential customers, then you need to consider sourcing for an advanced automatic email service, and it’s essential to select one that will best work for you.

What do you consider to select a suitable autoresponder service?

When you are selecting an autoresponder program, you need to consider several factors. You have to choose a one with the best features, options and benefits. I would like, therefore, to take you through some of the major aspects you should think about when picking out a suitable autoresponder service that will serve you satisfactorily.

1. A superb autoresponder program should send personalised messages to the people in your opt-in list. It’s vital for the recipients of your automated emails to feel that what they receive is specific to them. You benefit when they get that perception, which psychologically can turn them into buyers. It’s, therefore, one of the major factors to consider when selecting a suitable autoresponder service.

2. Before you purchase any autoresponder program, find out whether it can send follow-up messages. Autoresponders provided by your web hosts can only send onetime emails to your opt-in list subscribers. But you need to deliver at least seven follow-up messages to your subscribers to close a sale. It’s, therefore, essential to select an autoresponder service that has this feature.

3. Select an autoresponder program that allows you to freely update your emails and autoresponder campaigns at no extra costs. As a marketer, you are most of the time coming up with new opportunities that necessitate making changes to maximise your earnings. If your autoresponder service limits you in this aspect, it will be hard for you to make changes. Consider free unlimited updating when choosing a suitable autoresponder service for your marketing campaigns.

Further Considerations for Choosing a Suitable Autoresponder Service

Suitable Autoresponder Service

4. Excellent autoresponders should help you to trail the performance of your adverts. Having an option for tracking your email and other advertising campaigns is a vital aspect. The autoresponder program should enable you to follow-up all your advertising campaigns to know what works and what doesn’t, what needs improvement or dropping.

5. Buy an autoresponder program that can notify you every time someone requests for your information. You get these notification messages delivered to your email address directly. They enable you not only to know the progress of your marketing campaigns, but they also help you to track your adverts’ performance. Think about this feature when selecting a suitable autoresponder service provider.

6. The autoresponder service should not limit you on the length of your text. The number of words your autoresponder may contain should not be limitive at all. It’s essential for you to write your marketing messages of any length of your preference. Limited text length may force you to leave out some of the vital parts of your sales letters.

7. You should know how to use the autoresponder program. It’s, therefore, crucial to select one that provides customer support in the form of training articles and videos, tutorials and a discussion forum. These are tools that enable you to learn how to use the various features of the autoresponder and how to write effective email marketing messages. It’s advisable to focus on the customer support given when you are choosing a suitable autoresponder service to manage your email marketing campaigns effectively.

What else?

8. The autoresponder service should be user-friendly. I have ever used an autoresponder program, which I found complicated, although most marketers recommended it. I have a feeling that you need to look for a program that is straightforward to use. That’s when you can benefit from it.

9. Availability of various options to write and format your messages in the way you want is vital. It’s awful if you cannot compose them in the manner that you feel that will compel your subscribers to take the desired action. Choose an autoresponder service that allows you to play with your text messages in the way you like.

10. Lastly but not least,  you benefit if you select an autoresponder service with an affiliate program, which you can promote to others and earn a commission. The best products to market are those that you use. You can quickly popularise them from a well-informed viewpoint and gained expertise. It does not help you to use a product for which you cannot advocate to earn some money back. Once you start using the autoresponder, you are likely to continue using it forever in your marketing campaigns. If you do not earn anything from it, then you will always be paying monthly service fees for using the service. That’s not a win-win situation.


As I wind up, let me remind you that the first step to your email marketing success is to select a suitable autoresponder service. Excellent programs should have all of the above benefits to market your products and communicate to your customers effectively.

Hello! My name is Charles Kiyimba, a creative engraver, a professional teacher, a passionate blogger, a confident graphic/web designer and the founder of Goleza Designers Ltd, an engraving business that turns images into real products. Through my hands-on experience, I share with you free helpful information on our products and services, business, marketing and personal development. Always dive in for more!



  1. Electronic Newsletter – How Does it Benefit your Busines? | Goleza Designers Blog - […] create an email newsletter and distribute it, it’s highly advisable to use an autoresponder service, which helps you not…

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