Small Business Blog: The Easiest Way To Promote A Business Online
Business blogging is a way through which businesses increase their visibility online and support the business. If you have a business and you haven’t yet considered starting at least a small business blog, it’s high time you thought about it. Blogging for business has become a key ingredient in every marketing strategy nowadays.
Why start a small business blog?
With a small business blog, anyone can promote their business online. You do not need to have web designing skills to take your business online. You only need to be with a viable business idea, and if you already have a traditional business that you want to market online with all its experiences, a blog is the best option for you.
Your small business blog is like an online diary, where you frequently post your articles, stories, pictures and videos about your business. It enables you to target your customers online through the information you provide. Most blogs are hosted on free blogging sites such as WordPress and Blogger. These two sites have made it much more comfortable and cheaper and have opened many opportunities for anyone in the world to start an online business or to establish their businesses online.
A business blog is less costly to maintain than a static website. With a website, you need to engage a professional web designer to update it and develop it. It isn’t the case with a blog. Once set up, you can update it yourself without spending any money on hiring someone else. You can start small, and later you expand your business.
Businesses with websites have found it profitable to integrate at least a small business blog on their websites. It’s because blogging is a proven way of driving traffic to their websites and a way of gaining fast Google search engine rankings. Search engine like frequently updated sites and since blogs allow users to post new material and information regularly, they get easily ranked.
For instance, we started this blog not more than three years ago. But since we started it, we have increased our visibility online, and it has become a great marketing strategy for your products.
Blogs allow any person to upload the information with minimum effort and in a short time. You can use a small business blog, therefore, as a free online marketing tool for your business, which also gives your business a human face. You can achieve everything a website can offer by creating a small business blog.
As I have already mentioned, setting up a small business blog is easy and does not cost much. But if you find it difficult or if you don’t have the know-how, you can hire a webmaster to set it up for you at a cost. Usually, the process takes a short time. Goleza Designers offers WordPress blog setup services at a minimal cost.
What do you need to set up a small business blog?
1. A domain name
The domain name is the name of your blog and your business online. It has to reflect your business and should be easy to remember. To compose the right name, you should educate yourself about Search Engine Optimization (SEO). Alternatively, you can seek the support of an SEO expert to help you to come up with a compelling name.
Domain names normally have extensions like .com, .net, .org, etc… I would recommend considering using .com because it’s easier to promote a business name with that extension. After getting the right domain name for your small business blog, you have to register it with a good name registrar at an average annual fee of $10.
After registering the domain names of your business blog, you have to host it with a reputable hosting company. Usually, when you want to start a traditional business, you rent space on a commercial building to operate your business. Likewise, when you want to start an online business, you have to rent space from a web hosting company to make your blog accessible to other internet users.
You have to look for a reliable web hosting company with a secure server. The charges vary from company to company, depending on the packages and hosting period you choose. Never host your blog with free web hosting companies if you are a serious business person.
As I wind up, I would like to assure you that if you want to start an online business and you don’t have web designing skills, consider creating a small business blog. If you already have a business, think about growing your business by creating business blogs.
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Hello! My name is Charles Kiyimba, a creative engraver, a professional teacher, a passionate blogger, a confident graphic/web designer and the founder of Goleza Designers Ltd, an engraving business that turns images into real products. Through my hands-on experience, I share with you free helpful information on our products and services, business, marketing and personal development. Always dive in for more!