How to Generate Business Ideas Through The Brainstorming Technique

Brainstorming Group

Generating promising business ideas is not easy, especially if you are alone and you don’t know how to go about it. But through brainstorming, you can come up with good ideas that can lead you to start a great business. Brainstorming is just a way of making a group of people think about something at the same time, usually to solve a problem or create good ideas.

If you are stuck and you cannot generate good business ideas alone, you can engage your colleagues to support you. Remember that the combined brainpower of a group of people, coming together to deliberate on a particular problem, can spark off ideas and solutions better than you working alone. I would, therefore, like to share with you some of the tips on how you can use brainstorming to generate good business ideas.


Tips on generating ideas through brainstorming

A great business idea is a fundamental part of starting a business. Your business’ success depends significantly on the quality and profitability of the concept behind it. It’s, therefore, essential to look for a business idea where the product or service has a repeat buy.

You can focus on getting a product or service where you get customers from whom you make a profit for a long time. For instance, one of our customers owns a business dealing with awards. Every time he gets an order, he passes it over to us to make the custom awards. He is a regular client who brings to us business every month.

Secondly, when you are generating a business idea, be confident that the concept will lead to products/services with a high-profit margin. Having a high-profit margin is essential when you’re growing a business.

That said, let us now look at how you can generate business ideas through the brainstorming technique.

#1 –  Scan the environment

Problem Identification

The first thing is to scan the environment to identify the problems that need to be solved and the needs that people have. Since you are the one spearheading the entire exercise and the primary beneficiary, you should be able to present the problem to the group.

When you are generating business ideas, it’s essential to know that problem identification enables you to focus on how to find solutions to that problem. The answers you come up with lead to good business ideas.

#2 – Identification of people to support you

Secondly, identify people that will be part of the brainstorming group. How to identify them all depends on you and the people you surround yourself. The identification process is followed by invitation to them to participate in the exercise. You can engage your friends; say on Facebook, to participate in brainstorming. You can also carry out online surveys.

#3 – Actual generation of ideas

Brainstorming Business Ideas

Get as many ideas as the group can generate. The more ideas created, the better for you. No views should be blocked. All opinions should be allowed, whether good or bad, whether wise or foolish.

All members should be left free to come up with ideas that are as funny or as silly as possible. Remember that all opinions are right because, from wrong or stupid ideas, we obtain good ones. Besides, the word “GOOD” makes meaning because there is also “BAD”.

#4 – Respect all opinions from the people in the group

By respect, I mean that you have to regard them as valuable and you should, therefore, avoid criticising them or evaluating them. It can spoil the whole process, and people become uncomfortable airing out freely what they have in their mind. At the brainstorming phase, all ideas are equally valid. It’s, therefore, a good practice to keep appreciating every member of the team that generates an idea.

#5 – Do not repeat opinions already mentioned

When I say this, I don’t mean that when one says again a previously mentioned idea, you stop him or her. It will sound like you are too much restrictive. And that does not bring out the expected results. What you have to do, when someone repeats an idea, is to use it to jump to other new ideas. You use it as the basis to get to other new ideas.

#6 – Clarity is vital in generating business ideas

Brainstorming Viable Business Ideas

Ideas should not be complicated and detailed. People should not tell winding stories that end up making people confused and lose time. Members have to be guided appropriately to precisely and concisely bring out their ideas.

7. Avoid being judgmental

Statements like “That will not work.” or “We tried that before, and it never worked” should be avoided. When you do that, it will have a negative impact, especially on shy people or on those who are not familiar with the idea of letting their ideas flow and expressing them freely. You will be spoiling the whole process.


Finally, I would like to remind you that if you have been finding it difficult to generate ideas to start a business, consider applying this technique of brainstorming. It can do wonders for you. Do not suffer alone when you are many resourceful people are surrounding you and when you can even get them over the internet. I wish you good luck!

Hello! My name is Charles Kiyimba, a creative engraver, a professional teacher, a passionate blogger, a confident graphic/web designer and the founder of Goleza Designers Ltd, an engraving business that turns images into real products. Through my hands-on experience, I share with you free helpful information on our products and services, business, marketing and personal development. Always dive in for more!



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