How Top Bloggers Make Money Online

top bloggers

Many Ugandans are yet to know the secret behind blogging because of lack of enough knowledge and skill about blogging. And if you’re one of them, read this post on how top bloggers worldwide make money. Probably, it will attract you to consider blogging as one of the ways of creating other sources of income.

There is no specific way or formula for making money blogging. Everyone has their way. But I am confident of one thing: all successful top bloggers monetise their blogs. Top bloggers like Neil Patel, Darren Rowse, Micheal Arrington, Pete Cashmore, Mario Lavanderia and others have each monetised their blogs differently.

In the blogging industry, many established top bloggers earn hundreds of thousands of dollars every month through blogging. There are also tens of thousands of bloggers who start new blogs from time to time. Blogging is a way through which many people have made money online. But to earn a reasonable income from blogging, it’s hard work. It also takes time. All the top bloggers mentioned above have blogged for more than five years.

I have read about many bloggers. My aim has always been to find out how those top bloggers make money online. The following is what I discovered.

♦  First, most top bloggers use their blogs to launch other businesses. They use their blogs to make people aware of their other enterprises from which they earn money.

♦  Secondly, they blog regularly to get traffic or visitors to their blogs. As they do it, they give free valuable information to attract people. Traffic is the backbone of their businesses.

♦   Thirdly, all top bloggers have a product or a service to offer. They monetise their blogs.

♦  Fourthly, they have all attracted great people through blogging.

Are you getting me right now? Okay, let’s now look at their income sources.

Make Money Blogging

Income sources from which top bloggers make money online

Let us now look in details of how top bloggers make money online. There are mainly five different ways through which they make money online. They include:

1. Selling physical products.

♦   Books

♦   DVDs

♦   Merchandise

2. Selling virtual products.


Downloadable Products

The majority of top bloggers sell products in non-physical form. These are mostly downloadable digital products. They include:

♦  Audio – i.e. downloadable music

♦   Video – downloadable videos

♦   ebooks – downloadable ebooks

♦  Software – programs and other operating information used by a computer.

♦   Apps – these are software run on the internet, computer, phone or any other electronic device.

♦  Plug-ins – software components that add specific features to existing software. For example, bloggers use plug-ins in WordPress, a content management system (CMS), to manage the content of a website. They are used to enable easy customisation of the website.

♦  Reports – Some top bloggers write and sell reports. They pick a topic in any market, write a short story and promote it.

♦  Webinars – these are online seminars broadcast to a select group of people through their computers via the internet, also sometimes referred to as online workshops. Many bloggers earn money through organising such seminars.

♦  Courses – offered to provide necessary information online

3. Offering services


Web Designing

A good number of bloggers offer a variety of services from which they make a lot of money. They include the following:

♦   Web designing/development services.

Many top bloggers earn a six-figure income every year through designing quality websites. They also offer web development services.

♦  Online marketing services.

There are various online marketing services from which bloggers make money. These are services like search engine optimisation, social media marketing, etc.

♦  Freelancing.

Many top bloggers have made a lot of money from freelancing. A freelancer is someone who works on a self-employed basis. There are several freelance opportunities available on the internet. They include mainly the following:

♦  Freelance writing. Freelance writers get writing jobs for companies in which they don’t have employment. They get paid for their work. The more diverse the writer is, the more his/her work gets published.

♦  Translation. Knowledge and fluency in the second language have offered many top bloggers an excellent opportunity for freelancing.

♦  Mobile development. Some top bloggers earn a lot of money freelancing. Big companies hire them to develop mobile apps.

♦  Social media. Many top bloggers have experience in social media experts. They target high paying companies that do not handle social media in-house to do freelance work for them.

♦  Photography. Photography offers many freelancing opportunities.

♦   Events – online events like campaigns, webinars, contests, etc.
♦  Consulting – consulting services in different fields.
♦  Training – training people online
♦  Coaching – coaching people online
♦  Donations – Top bloggers at times, offer a free product or service and appeal to users to donate willingly in appreciation.

4. Advertising

Private Advertising

The majority of the top bloggers make money online through advertising on their blogs. It’s the most common source of income to website owners. There are many different types of advertising opportunities on the internet. They include:

♦  Private advertising – Some bloggers sign deals to advertise for businesses for a specific period at an agreed amount of money.

♦  Newsletter advertising – most top bloggers, use newsletter advertising to promote services/products to subscribers who opt-in to receive their emails.

♦  Cost per click – most bloggers place adverts for companies which pay a sum of money to the website owner when an internet user clicks on the advertisement.

♦  Cost per impression – many bloggers make money online from advertising campaigns where advertisers pay each time an advert is displayed.

♦  Classifieds – textually based adverts arranged according to specific classifications. Many top bloggers use this type of advertising to earn a good income.

♦  Text links – text link ads are hyperlinked texts on a blog or website to specific pages on other websites. Most top bloggers make a lot of money by using text link advertising programs like Google Adsense and Kontera that offer such advertising opportunities.

♦  Ad networks – Some bloggers earn money by connecting advertisers to websites that want to host adverts.

♦  RSS advertising – Some bloggers provide advertising space in RSS feeds.

♦  Sponsorships – this is a type of advertising that establishes a more profound association and integration between an advertiser and a publisher.

♦  Lead generation – this generation of consumer interest or inquiry into products or services of a business.

5. Affiliate marketing.

Start Affiliate Marketing Business

Affiliate marketing is performance-based marketing in which a company rewards an affiliate (someone who promotes a product/service to potential customers) for each customer brought by his marketing efforts. Most top bloggers make money online through affiliate marketing.


There is money in blogging. The number of bloggers who earn a six-figure income is increasing. However, it takes time and hard work to make money blogging. You have to monetise your blog and to create multiple streams of revenue if you want to become one of the top bloggers that earn big money online.

Are there other ways you know through which top bloggers make money? Please share with us using the comment section below.

Hello! My name is Charles Kiyimba, a creative engraver, a professional teacher, a passionate blogger, a confident graphic/web designer and the founder of Goleza Designers Ltd, an engraving business that turns images into real products. Through my hands-on experience, I share with you free helpful information on our products and services, business, marketing and personal development. Always dive in for more!



  1. Low-Cost Home Business You Could Start In Uganda - […] you need to start blogging? Read this article on how top bloggers make money online to get […]

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