Educate Customers: 11 Ways Of Educating Clients In Your Business
Educate customers to increase sales and profits in your business! Always bear that in your mind! And give it a priority when you start a business! In my previous article “Customer Education, A Prerequisite To Your Home Business Success”, I emphasised the importance of customer education. To effectively educate your customers, research about what they need to know first. Secondly, use the information you get to select the most effective ways of conveying it to your targeted customers.
How do you educate customers?
There are several methods in which you can educate your customers. Some cost money while others don’t. Let me share with you the 11 most effective ways of educating your clients.
♦ Write articles
Article writing is one of the most effective ways in which you can inform customers. If you have a website, posting educative articles does wonder. If you don’t have a website, you can still write articles and post them in local newspapers. This medium helps your potential customers to learn about your products or services.
♦ Offer samples
Samples offer a chance to your potential customers to learn more about your product/service. For instance, giving a free trial of a product you sell online is one way through which you can educate customers.
♦ Share information on a CD
Prepare your information on CDs. It is easy and a method used by many people. You have to look for your targeted customers and give out CDs to them.
♦ Write a book
Educate customers through writing a book about your products or services. Most successful entrepreneurs have written books on the products they offer.
♦ Run talks
Educate customers through lectures. You can organise these talks at your own business. You can also hold them on a special occasion. Look for opportunities where you can talk to your targeted customers.
♦ Participate in exhibitions to educate customers
Exhibiting at conferences and shows is an effective method to make contacts with decision-makers in organisations and businesses. Usually, such exhibitions attract people who are hungry for information. Take advantage of them! Use them to educate your clients!
What else can you do to educate them?
♦ Give online demonstrations / presentations
Do you have a website? You can educate customers by sharing information on your website in the form of presentations. When people visit your site, they can easily learn about your products/services.
Not having a website? Don’t worry! Join social networks like Facebook! For instance, you can create a Facebook page. Ask your customers to like it. Post educative information regularly! Videos are good indeed for this kind of task. Don’t like Facebook? No problem. Other social networks like Linkedin, Twitter, etc. can serve the same purpose. Join one of your preference!
♦ Frequently Asked Questions (FAQ)
The FAQ is a very effective method you can use to educate customers if you have a website. Most businesses with online presence use this method.
♦ Offer training
Training is so much used to educate customers. For instance, if you promote health products, you can organise training at your own business to train people on the products.
♦ Give demonstrations.
Use demonstrations to educate customers about your business. There are various ways of doing this. Your challenge is to look for the most effective ways to deliver your message. Be creative! You will win!
♦ Use teleconferences.
Teleconferences are meetings with two or more participants using more sophisticated technology than a two-way phone connection. It can be an audio conference or a video conference. Teleconferences are a modern method used by an increasing number of businesses to educate customers.
Finally, as you educate customers in your business, you should be creative with your approaches. Find out what your customers already know about your business! Find out what more they need to know! Select the best ways to deliver information. Deliver it continuously and make a follow-up on the effectiveness of your customer education!
Hello! My name is Charles Kiyimba, a creative engraver, a professional teacher, a passionate blogger, a confident graphic/web designer and the founder of Goleza Designers Ltd, an engraving business that turns images into real products. Through my hands-on experience, I share with you free helpful information on our products and services, business, marketing and personal development. Always dive in for more!