Goleza Designers Blog 2019 End Of Year Roundup
It’s now 4 years since Goleza Designers’ website was created and hosted under the domain name of golaserengraving.com. It has been a long journey, characterised by lots of learning experiences. As we begin 2020, I would like to share with our followers some of the experiences we have gone through to establish our business online.
Where we came from
The idea of creating a business website came to our mind when I ventured into a small home business dealing in office stamps. One day, I developed an idea of establishing this stamp-making business online. However, I didn’t have any knowledge of web designing, but I had some knowledge of graphic designing. I had, therefore, to look for a professional web designer that could design for us a website. This was at the beginning of 2011. I came across several web designers. Unfortunately, they were charging me more than I was willing to pay for the service. Besides, I realised that after designing the website, I had to develop it. I could not develop it without any knowledge in web designing. And hiring an expert to do it for us was damn expensive and not convenient at all. I, therefore, opted to learn web designing.
After getting the basics of designing websites using HTML, I started building a simple site called golaserengraving.com. Learning web designing opened my eyes to online business. I came across online marketers from various countries, who eventually became my friends. They helped me and are still doing so to learn new online marketing tricks. At first, I established online business with a website I named cashwithgoleza.com. This website was purely for marketing affiliate products where I earned some little money in the form of commission.
Golaserengraving.com vs Cashwithgoleza.com
Golaserengraving.com is our official website, which I utilised to learn web design by way of coding using various programming languages. Cashwithgoleza.com (Great Home Business Ideas) is a site that I used to practice the online marketing skills I learned over the years.
I launched the Great Home Business Ideas blog on 9th June 2011. It was fully loaded with affiliate programs recommended to me by several online marketers. Having created the blog, I embarked on a serious marketing campaign. The following are some of the online marketing techniques I used and we still use to promote Goleza Designers Limited online:
- Article marketing
I wrote over 140 articles on business and internet marketing, which I posted on Great Home Business blog as well as other websites.
To date, we have over 300 blog posts on Goleza Designers Blog, which have made us have a strong presence on the internet.
- Forum marketing
I used to contribute to online marketing forums like warriorforum.com, imtalk.org and digitalpoint.com.
I used mainly Facebook and Twitter to drive traffic to my blog.
I learnt to search for keywords where I could rank high in the search engines and use them in the articles I wrote.
Our Achievements in the past 4 years
When I established an official website for Goleza Designers Ltd, our engraving business, we resolved to close Cashwithgoleza.com to give more time to one business. We opened officially golaserengraving.com in December 2015.
Building Goleza Designers’ website has not been easy. We have invested a lot of time and other resources to develop it. To date, our website comprises of the main website, which we decided to maintain because it reminds us where we came from. It’s also a showcase of our knowledge and skills in web design. We’re proud of it because it’s a very fast loading site with all the pages optimised for search engines.
Our website also comprises of a blog (Goleza Designers Blog). This blog section is intended to promote our business online. Indeed, it has brought us business and the future is bright for Goleza Designers Ltd. We’re enjoying good online exposure, thanks to the marketing skills we have acquired over time.
One of our great achievements since we started Goleza Designers is to have a strong online presence. We started small with no budget to invest in marketing our business. Owing to that, we opted for internet marketing because we had the knowledge and skills to do it. Fortunately, this strategy is getting more effective for the type of business we operate. Most of the new customers we receive get to know us from browsing the internet. This trend is not by luck. It’s because of our effort.
The second achievement is coming up with unique engraved products. We have developed several new products with which many of our clients have fallen in love. We make custom awards, wedding cards, signage, name tags, asset tags, industrial labels, rubber stamps, seals, wooden bags, photo frames and albums, gifts, wall art, lampshades, keychains and much more.
Our next step is to establish an online shop, which we are going to name Goleza Online Shop. We have started working on it, but because it’s a huge project, it will take us some good time developing it from the backend before we finally make it live to the public, hopefully, before the end of 2020. With this online shop, our clients will be able to buy or order engraved products and services from the comfort of their offices or homes at affordable prices. Just watch out!
Hello! My name is Charles Kiyimba, a creative engraver, a professional teacher, a passionate blogger, a confident graphic/web designer and the founder of Goleza Designers Ltd, an engraving business that turns images into real products. Through my hands-on experience, I share with you free helpful information on our products and services, business, marketing and personal development. Always dive in for more!