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How to Keep Customers Happy and Loyal in your Small Business
Learning to always keep customers happy is the key to success in your small business. It’s a vital aspect every enterprise should consider in their day-to-day operations.
However, many business people unknowingly do things that discourage customers from buying from them. I have come across a number of them because we also buy from others to run our small business.
For instance, there is a younger engraver whom I used to subcontract to etch foundation stones for our clients. One day, I heard one small commissioning granite stone I wanted him to engrave expeditiously. I was surprised when he spent three days without doing the job. When I asked him why he hadn’t yet done it, he told me that he was so busy with big orders and had no time for small ones. But we also used to give him big jobs and so frequently.
Owing to that disappointment, we had to consider other alternatives. We looked for another experienced engraver who did the work perfectly. Up to date, he is the one we give such jobs which we regularly receive from our loyal customers.
Why is it Important to Keep Customers Happy?
When your customers are satisfied with you and the products/services you offer, they become loyal and keep buying from you. When a need arises, you get considered first on their supplier list. Secondly, they confidently and happily recommend or refer your services to others.
It, therefore, follows that the more satisfied you keep your customers, the more likely they will buy more from you. They are also less likely to stop buying from you for no good reason even if you have competitors in your business field. An increase in prices will affect a happy customer less because they attach more importance to the value they get from you.
Why is it Challenging to Keep Customers Happy?
When you get new customers, you make some effort to communicate the value they receive from products and services. This extra special effort may seize once those people become longer-term clients because of the assumption you get that they already know the value they get from you.
However, this may not be the case because people’s needs, desires, tastes and preferences change with time. They change their mind because they get offered other options from your competitors. You, therefore, have a challenge of making sure that your customers remain in a satisfied-state-of-mind whether they are buying or not. This task isn’t easy for most small business owners.
How Do You Keep Customers Happy?
Knowing to keep customers satisfied, as already said, is something many businesses don’t consider important because they don’t know how to go about it. You need to intentionally put in place a sustainable communication strategy with actions to achieve it. I would, therefore, like to share a few tips about how you should keep your clients happy.
♦ Appreciate your clients. When you get business from either new or old customers, always thank them to increase their engagement and dedication.
♦ Ask for feedback. Keep the communication channels open between you and your clients. Always ask for feedback on the products or services you have offered to every client.
♦ Remember their names. Using your customers’ names makes them feel important and validated. It helps you to get your clients’ full attention because people naturally respond strongly to hearing their names.
♦ Do something special to them from time to time. For instance, you can provide them with information you think will help them.
♦ Build a trusting relationship with your customers. It’s one of the most effective ways through which you can keep your customers happy. Read further to learn how you can build trusting relationships with them.
One of the reasons for starting this blog was to have something of value to give to our customers that would keep them happily connected to us while getting some good ideas. We educate them on our products and services and provide useful information about their personal development.
Do you have a different strategy through which you keep customers happy? Let us hear from you.
Hello! My name is Charles Kiyimba, a creative engraver, a professional teacher, a passionate blogger, a confident graphic/web designer and the founder of Goleza Designers Ltd, an engraving business that turns images into real products. Through my hands-on experience, I share with you free helpful information on our products and services, business, marketing and personal development. Always dive in for more!
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