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Online Payment: Accept Payment Through Your Website!
Accepting online payment is an absolute must for people who transact business online. As an online marketer, if you cannot process orders online, you lose a lot of money in lost sales. But if you can accept online payment, you increase your sales in your business to over 300%. With technology, it’s easy to process orders online. You just have to paste a code within your web page.
How Do You Set Up an Online Payment System?
You can accept online payment by either setting up a business account or using a third-party credit card processor. To set up a business account, you have to make arrangements with your bank or any other online company of your choice. There are quite many professional companies on the internet that can help you. Using a third-party credit card processor does not require a merchant account. In most cases, it involves setting up a form and/or putting a link on your order page.
To accept online payment through a merchant account, you need to use a secure server and a shopping cart system. A secure server is a web server that supports any of the major security protocols, like SSL that encrypt and decrypt messages to protect against third party tampering. While a secure server protects your customers’ information, a shopping cart enables your customers to do online shopping and also run the totals of what they have bought together with the total cost.
Third-party Credit Card Processors
Let me focus more on accepting online payment through third-party credit card processors. If you don’t have a merchant account, third party credit card processors can process for you your credit card orders so easily, even if you do not have a credit card account. It’s easy and doesn’t entail any monthly charges. You only get charged a “per-transaction” fee and a reserve fee. When you make a sale and payment are made through them, they send you the payment less the transaction and reserve fees. A reserve fee is some little amount withheld to cover any charges you may have. If you do not incur any charges within a specified period of time, the reserve fees are then given back.
There are several prominent third-party credit card processors but for illustrative purposes, let me focus further on Paypal.com. It is a big company that allows any business or customer with an email address to securely, cost-effectively and conveniently send and receive payments online. It enables you to easily sell your products and services on your website. There is no setup fee apart from a small transaction fee you get charged upon making a sale.
How do you set up a Paypal online payment account?
If you already have a Personal Account, you just log in and click on the “Account” button located at the bottom navigational links to upgrade either to Premier Account or Business Account, based on your preference and nature of your business. Upon completion of filling in the details in the form provided, you will receive a link through your Paypal email address. Click on the link to be directed to a page where you will select the preferred mode of payment and create a Paypal payment button. You get a code, which you have to paste into your webpage.
You can also integrate a shopping basket, obtainable from other service providers in partnership with Paypal (Paypal provides a list of them) at a monthly subscription charged depending on the package you select.
Lastly, your online ordering process should include a sales page, an order page and a thank-you page. Your sales page should have a well-written sales copy with a link to your order page. Your order page should include a form and a special link you get from your third-party credit card processor (Paypal). The link will direct your customers to a form residing on the payment processor’s website. The importance of the thank-you page is to thank your customers for the purchase with detailed payment information of the transaction you’ve made.
Hello! My name is Charles Kiyimba, a creative engraver, a professional teacher, a passionate blogger, a confident graphic/web designer and the founder of Goleza Designers Ltd, an engraving business that turns images into real products. Through my hands-on experience, I share with you free helpful information on our products and services, business, marketing and personal development. Always dive in for more!
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