Exchange Links: What Should You Consider When Exchanging Links?

Exchange Links: What Should You Consider When Exchanging Links?

Link exchange is the act of exchanging links with other websites as a way of increasing traffic to your website. It’s also a strategy of building your site’s popularity through creating inbound links. It happens when one site offers to link to the other in return for a reciprocal link. While link exchange used to be the biggest contributor to many websites’ global popularity and a method through which websites could get higher rankings, nowadays it’s no...