Paid Advertising Leads to Faster Growth for your Business Online!

Apr 14, 2019 | Business Marketing

paid advertising

Paid advertising is a great way of growing your online business. Free online marketing methods are good. And targeting organic traffic from search engine optimization is so effective. But you should also consider using paid advertising as a way of taking your business to another level. It’s a good idea to think about investing some little money in advertising your business. There is a saying that “A man who refuses to advertise in order to save money is like the one who stops the clock to save time“. Some bit of advertising can do for you great wonders. What do you think?

How do you grow your business with paid advertising?

Google Adwords and Facebook Ads are some of the best avenues for paid advertising. Once you decide to venture into paid advertising, I would strongly recommend that you use these two popular avenues to grow your online business. Let’s go into the details of how to set up the Google and Facebook ads.

1. Google Adwords Paid  Advertising

Google Adwords is one of the most popular paid advertising methods that is preferred by most online marketers. To advertise with Google Adwords is easy, provided you already have a Google account. If you don’t have the account yet, all what you need to do is to visit google.com/adwords and set it up by clicking on the “Start Now” button in the top right-hand corner of the page.

After setting up your Google account, log in to access the page where you will create your advertising campaigns. Basically, you will have to choose your budget together with the Cost-Per-Click rate that you are able to pay, create your ads, select keywords that match your ads to potential customers and enter your billing information. It’s as simple as that.

For instance, if you want to spend $100 a day and you are able to pay $1 for each click, Google will run your advert until you receive 100 visitors. You have the ability to track your results and you can also make any changes you need to make on your adverts.

2. Facebook Ads

Facebook Ads

Paid advertising with Facebook ads is a great way of having value for your money. Google is rated number one in terms of visitors per day and Facebook ranks second. This means your ads can reach a lot of people. To advertise with Facebook, you have to be with a Facebook account.

Do you already have a Facebook account? Just log in your account to set up your ads. Click on “Create an ad” link on your right-hand side. This will redirect you to a design tool. This is where you will fill in your website URL, title of your advert, an image and a small description. After creating your advert and you are contented with it, you will then choose your targeted group to see an estimate of your ad’s reach. You then set your budget and the time-frame within which you want your advert to run.

Google Adwords are a bit different from Facebook Ads in that with Google you choose and enter keywords, which you anticipate people to search for. But with Facebook, you select a targeted type of people you want your adverts to be sent to. Facebook ads are so good in targeting potential customers in a particular target market.

Finally, I would like to remind you that complementing your free online marketing methods with paid advertising methods will enable you to generate a steady flow of traffic to your website.

Hello! My name is Charles Kiyimba, a creative engraver, a professional teacher, a passionate blogger, a self-made graphic / web designer and the founder of Goleza Designers Ltd, an engraving business that turns images into real products. Through my hands-on experience, I share with you free helpful information on our products and services, business, marketing and personal development. Always dive in for more!

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