How To Write An Effective Website Sales Copy For Your Business
Writing an effective website sales copy is not difficult at all. As long as you are able to write using convincing words that attract your targeted customers to take action and you know a few things on how to write a sales copy, you can find it easy to produce effective sales copies. You must know what your targeted customers want and write your website sales copy with enthusiasm, passion and benefit to feel their needs.
The best time to write your website sales copy is when your emotions are so high. This is when you feel excited and enthusiastic about what you want to do. The time when your excitement and enthusiasm can flow through your words is when you should sit down and write your sales copy.
How do you write a good website sales copy?
I would like to share with you 7 most important aspects on which you should focus your mind to write an effective website sales copy.
1. Write winning headlines
An effective website sales copy is that with winning headlines. You need to learn to write charming headlines that grasp the attention of your visitors and forces them to read on. Most of your visitors will only read your headline and if it doesn’t attract their attention just in seconds, they will escape and never return to your website.
2. Write an effective introduction
The introduction should follow your headline. Attracting your visitors with a winning headline is not enough to persuade your visitors to continue reading on. They should be able to know exactly what you have to offer them in your introduction. Your introduction should be concise and precise, brief and to the point.
3. Use enough subheadings
An effective website sales copy should have plenty of subheadings. Subheadings are smaller headlines aimed at breaking blocks of text. If you write your sales copy in one block text, running from the beginning to the end, it will never be effective. But if you break the text blocks into paragraphs with subheadings, you make it possible for your readers to scan through easily. In the process, they read only what catches their eyes.
4. Remove the risk
Provide a money back guarantee to remove the risk. For instance, you can do this by offering a free trial or download for a limited period of time, say, 14 days or 30 days. This builds your customers’ trust in you. Secondly, it makes them feel at ease. Your guarantee should be visibly mentioned in your sales copy and on your order page.
5. Call for action
It’s important to have a call for action when ending your sales copy. Remember that the purpose of your sales copy is to turn your visitors into buyers. Ask them to make an order and provide them with an easy ordering process.
6. Write your sales copy effectively
When writing your sales copy, vary the size of your paragraphs and limit each paragraph to not more than six lines. If you are forced to write big paragraphs, use bullets so that your key points can stand out. Write in simple language that that everyone can understand.
As you write, make sure that you pack your sales copy with benefits right from the beginning to the end.
Use font types and sizes that are easy to read by everyone. Never use any fonts that are of interest to you because some of your visitors may not have them installed on their computers. Additionally, your visitors may not easily read them. Select the easiest fonts to read on the internet such as Arial and Verdana.
Keep your sales copy on one page and avoid having it to run to another page whereby your visitors have to click through to load other pages to read your entire sales letter. In other words, make your sales copy relatively short and to the point.
7. Spice up your website sales copy with testimonials
It’s a good idea to integrate testimonials in the sales message you put across your sales copy. Testimonials help to build believability and reassurance to your visitors. If you integrate them in your sales copy, there are high chances of having them read. But if you put them on a separate page whereby your visitors have to click to another page to read them, they may not be read.
As I conclude, I would like to reassure you that if you follow the tips above, you can easily develop the art of writing an effective website sales copy that can lead to success in your business. It’s a simple and well-designed website with a winning sales copy that can make sales.