Inbound Links Building is a Key to Online Business Growth

Jan 2, 2019 | Business Marketing


Inbound LinksInbound links, also popularly known as backlinks, play a very big role in building your website’s reputation and credibility among the search engines and in allowing search engines to easily find you. If you are running an online business and you have not placed link building among your priorities, then you are like a driver who embarks on a long journey without having enough fuel. Do you consider building inbound links so important?

What are inbound links?

Like I have already mentioned, inbound links are also called backlinks. Backlinks are those links found on other sites pointing or leading to your website. The purpose of building backlinks is to enable search engines to easily locate your website, index it and get you on the search lists, preferably among the first 10 to 20 results when people do a keyword search looking for information. Do you know how many inbound links you have?

If you don’t know yet how to find the backlinks you have pointing to your website, there are many inbound link checkers online. You can use  them to ascertain, if you so wish, the number of links built and the reputation of the sites linking to you.

How do you build inbound links?

Inbound Links

Online marketers build links in several ways. And I have shared several of them in our article on quality backlinks.

Although the easiest way of building backlinks to many marketers is by purchasing them from link farms, such bought links are not legitimate and they can do more harm than good to your website. I would therefore recommend the following right methods of building your inbound links.

1. Blog consistently

Blogging is one of the most effective methods of marketing your business online. It’s also a proven way of building inbound links to your website.

When people visit your website looking for the information they need, there are chances of linking to your site if you write good content. This helps you overtime to have a good number of links pointing to your website.

2. Set up inbound links with all of your own domains.

By this I simply mean that your Facebook pages, blog, twitter account, Youtube videos and any other social media gateways should all have links to your website. Whenever you make posts on these entries, make sure you include links to your website. This can help you in many ways. For instance, if someone “retweets” these links, you get more exposure on other sites. This should therefore be one of your first steps in link building.

3. Join forums.

When you join any forum, you have an opportunity to link to your website through what is known as a signature. A signature is a favorable mention of what you market with a link to publicize it. This signature is the link that leads your readers to your website. For more information on forum marketing, read our article about forum internet marketing.

4. Blog comments.

When you visit other websites and find useful information related to your niche, leave a comment.

Usually, the comment section has 3 fields: name, email and website. The website field is where you enter your website’s address. If by good luck your comment is approved, it gives you a free inbound link to your site.


Finally, you should know right from the beginning that link building is a process that takes time and this could be one of the reasons why some online marketers choose to purchase backlinks. But buying backlinks is not the legitimate way of building inbound links. Apart from just having a link, there are other important factors like quality and relevance of the inbound links which matter a lot and may not come with purchased links. Take your time to consistently build your links the right way. Building inbound links should be one of the first priorities in your online marketing campaigns.


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