How Important are Company Name Tags to your Business?
You’ve seen company name tags worn by employees in customer service businesses like supermarkets, restaurants, hotel and bars. Do you know their importance? Well, everyone can quickly tell that they are a means of displaying the wearer’s name for others to see. But that’s not the only importance of making the company name tags for your staff to wear. There are several other important reasons to use name badges in your business or at your workplace. Let us today discuss them one by one.
Here are 5 Important Reasons for Using Company Name Tags
#1 – Personal identification
The most important reason for using company name tags is personal identification. In customer service businesses, clients find it easier to identify employees. For instance, when you go to shops like supermarkets, you will always find many people. Those who go to do shopping mixed up with employees.
Many times, you find employees working in a supermarket wearing uniforms. Uniforms help customers to identify them. But having your employees wearing company name tags as well allows customers to identify them by name and position. Name tags help them to know who to contact in case of anything they need to know.
Secondly, in more prominent companies, it is virtually difficult to know and remember every employee’s name. By wearing company name tags, old staff can easily recognise newer staff and vice versa. They quickly get to know each other’s name and position as well.
#2 – Marketing and building recognition for your business
Company name tags play a vital role in promoting your brand image. When you create your brand image, you have to look for ways to communicate it to your targeted customers. By so doing, you make them aware of it. Wearing these company name tags is an excellent way of advertising your brand image to others. How do you do it?
When you are making your company name tags, make sure to incorporate your business logo on them. By just adding your company logo, you make it possible for every employee to be easily noticeable and associated with your company. It creates an opportunity for you to market yourself because of cost-free continuous advertising for your business.
Although name tags wearable in offices and retail settings, it’s unavoidable to move with them on as they go out for lunch or when they’re coming to work and going back home. As your employees continuously wear the company name tags, they communicate your business name and brand to the public.
#3 – Security reasons
When your employees wear name tags, it’s easier for everyone to recognise them. It’s also easier to acknowledge them whether or not they belong to where they are.
In places like supermarkets, there are high chances of conmen taking advantage of the situation to defraud clients as they pose as staff in your business. But if everyone in your company has a name tag, such cases are minimised if not dealt with thoroughly.
Secondly, name tags help you to know who and what your employees are, more so if you add a position or department where they work. Employees crossing over to departments where you don’t expect them to be may pose a high risk to your business. By having name tags, it’s easy to follow up on them.
#4 – Help to break the ice
Company name tags enable customers and visitors to know with whom they are working. These tags help them to start a conversation with the employees quickly. When customers or visitors have something to ask, they go to a known person by name and position. They can also refer to them by their name.
#5 – Make employees accountable
Name tags make employees accountable. When they wear them at their workplace, they also accept responsibility for their actions.
Company name tags have a significant benefit to your business. Everyone at your workplace can communicate more efficiently by knowing each other’s names. Customers and visitors are more comfortable working with people they know well. Name tags also help to promote your brand image whenever they’re worn.
Do you want to make custom engraved name tags for your employees? Visit us to make your orders at affordable prices!
Hello! My name is Charles Kiyimba, a creative engraver, a professional teacher, a passionate blogger, a confident graphic/web designer and the founder of Goleza Designers Ltd, an engraving business that turns images into real products. Through my hands-on experience, I share with you free helpful information on our products and services, business, marketing and personal development. Always dive in for more!
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