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Do Your Blog Post Headlines Have A Winning Formula?

Business Marketing

Blog Post HeadlinesAre you a blogger? How do you write your blog post headlines? You could be writing them in any way you feel okay. However, fewer people read your blog posts as you expect to do. One of the reasons behind could be the way you craft your headlines. Have you ever noticed it?

Blog post headlines can have either a positive or negative impact on your website. When you write, you write for your audience to read. But if your articles have weak headlines, even if the content is good, they turn away potential readers. It’s because your headlines don’t motivate your audience to read further. And when they go away, they may not return to your website.

If you don’t want to waste your time and energy, you need to learn how to write great headlines. Excellent blog post headlines are those that persuade your audience to continue reading. Usually, they are captivating with a winning formula. They irresistibly capture the attention of your readers just in seconds. As a blogger, learning to write headlines that compel your readers to read your content is essential.

Your blog post headlines should give the reader an impression that your content is worth reading. Effective blogging requires you to target a specific category of people. The onus is, therefore, on you to know who your targeted audiences are and what they like. It’s also vital that you learn about what motivates them. Basing on that knowledge, write your headlines to attract them to read on.

When you fail to grasp the attention of your readers in the headline instantly, they click away. It has adverse effects on your future publications and business. In this post, you’re going to learn some of the proven methods of writing winning blog post headlines.

Write Blog PostHow do you write winning blog post headlines?

There are many effective ways of writing winning headlines, but I am going to share with you 5 of them. They are the ones I feel are vital and which every blogger can quickly grasp.

Writing your headline in the form of a question

When you write your blog headlines in the question form, you work on your readers’ emotions in a way that they develop an immediate desire to look for the answers in the article body. It’s one of the most effective ways of attracting potential readers to read the whole article.

Example: “Are You Aware Of Small Business Marketing Mistakes Online Marketers Make?

Using commands

When you compose your headlines using commands, you grasp your readers’ attention instantly. It’s an effective way because it gives the readers some assurance, which forces them to read on.

Example: “Double Your Sales Within 2 Weeks—No Doubt!

“How to” headlines

“How to” headlines attract a lot of readers as they get the impression that you are giving out some useful information for them to learn. When you begin your blog post headlines with “how to”, you capture the attention of your readers and compel them to read on.

Example: How The Internet And Web Designing Changed My Life, a True Story of Building a Home Business.”

Using testimonials

Writing titles in the form of testimony is another proven effective way of building trust. It is also an appealing way of attracting potential customers to read your article.

Example: “Article Writing is a Great Marketing Tool – – My Sales Have More Than Doubled!”

News HeadlinesNews headlines

News titles are beneficial, especially if you are using them to announce new products and services. With news headlines, you have to write them in the form of an announcement to make your readers eager to read your articles.

Example: “Announcing the Commissioning of the New Sheraton Hotel.”


As I conclude, try to familiarise yourself with powerful words, words that draw your targeted readers’ attention quickly in your headlines. These are power words that spark off your readers’ emotions to continue reading your article. Do you know some of them? Okay, let me leave it to you as your homework. As you get them, use them in to write winning blog post headlines.

Hello! My name is Charles Kiyimba, a creative engraver, a professional teacher, a passionate blogger, a confident graphic/web designer and the founder of Goleza Designers Ltd, an engraving business that turns images into real products. Through my hands-on experience, I share with you free helpful information on our products and services, business, marketing and personal development. Always dive in for more!


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