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Slow Loading Website - How To Turn It Into A Fast Loading Site

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How To Turn Your Slow Loading Website Into A Fast Loading Website

Business Marketing

slow loading website

One day, I got an email from some company, offering to develop our website. We had, earlier on, wanted someone conversant with WordPress websites to redesign our business blog. Their mail came at a time when we were thinking of engaging someone to do it. But when I asked them to give us some of the websites they had designed, we got so shocked. First of all, their own site was terribly a slow loading website. And all the other websites also took long to load.

I was so surprised to discover that the same company claimed to be a web design and SEO expert. This means that their customers give them business because they don’t know. Indeed, most people have scanty knowledge about web design and the dynamics of the internet.

If you are a web designer and you haven’t been focusing on the loading speeds of the websites you design, this post is good for you. And if you intend to have a website designed for you, know that a slow loading website can spoil your business. It is therefore important for you to look for a professional designer who will design for you a fast loading website because if a site loads slowly, you lose business.

Have you ever come across a website, which takes so many minutes to open? How do you feel? What do you finally do? You don’t need to answer now but I guess the disappointment you get makes you click away and sometimes never to come back to that website. That’s the same thing other internet users do to a slow loading website. But do you know the impact it has on your business?

Although a slow loading website frustrates the visitor, it’s the website owner who loses as potential customers impatiently click away to save their time. When your website fails to load within 8 seconds, your visitors take the money to your competitors. While you are losing, your competitors are gaining. Is that what you want? Obviously, you don’t want to lose customers.

If you already have a website that loads slowly, it’s high time you started turning it into a very fast loading website to avoid losing a lot of money when your potential customers click away. The recommended loading time is less than 8 seconds with a 56k modem.

How can you turn your slow loading website into a fast loading site?

Slow Loading Websites

How can you keep down your website’s loading time? There are many ways to keep down your website’s loading time but let me share with you 6 proven techniques, which I have also use on our sites.

#1. Avoid using large graphics or images because they load so slowly

If you have to use a large image, you should consider dicing the image into smaller loadable sections and place them again together with the use of tables. Your challenge now is to know how to dice images into smaller loadable portions without compromising with their quality.

2. Optimize your graphics / images before using them on your website

Optimization is a simple process whereby you decrease the size of your image’s file without compromising on it’s quality on the internet. You can use graphic designing programs such CorelDraw to make your image small in size.

Alternatively, you can optimize your images with free online image optimizers such as . And if you are using WordPress, using an image optimizer plugin is the best solution.

3. Limit the usage of animated images

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Although animated images are so much liked for their effectiveness in attracting customers’ attention, if they are not used reservedly, they cause your website to load slowly. It’s therefore important to only use them for a specific reason, if not, just leave them out.

4. Avoid using too many graphics on a single web page.

When you place so many images on one web page, you obviously make your page heavy. If you want to have a fast loading website, you have to use small sized images (weighing few kilobytes) and which have to be limited in number. If the images you have or you want to add on your website have no value addition, it’s advisable to leave them because they lead to loss of money.

5. Limit the usage of ad banners to improve your website’s load time

A slow loading website will in most cases have several banners placed all over. This does not only reduce your web page’s loading time but it also makes your website to look very unprofessional. Be professional and improve your website’s loading time by limiting your banners to not more than two. If you feel you have a lot to advertise, consider using text adverts.

6. Limit the usage of special effects caused by scripts

Fast loading websites do not have so many types of special effects. Do not be tempted by the beauty and attraction that goes with those special effects for you risk losing potential buyers, which in turn leads to loss of revenue. Besides, they make your website look very unprofessional. Only use them for a specific purpose.


As I end this article, I would like to remind you that if you are planning to design a website, learn it from the beginning that a slow loading website can easily fail you and fail your business. If you already have a website and it does not load in less than 8 seconds with a 56k modem, it’s high time you redesigned your web pages to turn your slow loading website into a fast loading website. When you do that, it will be a big stride towards the success of your business.

If you need a simple but great website to establish your business profitably online, visit us. We shall design for you a website ideal for business purposes.

Hello! My name is Charles Kiyimba, a creative engraver, a professional teacher, a passionate blogger, a self-made graphic / web designer and the founder of Goleza Designers Ltd, an engraving business that turns images into real products. Through my hands-on experience, I share with you free helpful information on our products and services, business, marketing and personal development. Always dive in for more!



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