Unique Selling Point – Do You Have it for your Business?
USP is an acronym for a unique selling point or unique selling proposition. It is what differentiates you from all your competitors in your marketplace. The unique selling point makes you unique from others who offer similar products or services to the ones you offer. It makes customers choose to do business with you instead of others. And it also makes you have a unique advantage over others.
Do you know your unique selling point?
Knowing your unique selling point is so vital to your business. If you are not yet clear about your uniqueness, then it’s hard to succeed. Other companies offer products or services like the ones you offer. But how are you going to survive the competition if you don’t have anything unique that makes people buy from you and not from others?
In this competitive world, you have to spend some time to focus on how to differentiate your products, your services and your entire business from others. You have to think about how to position your business to stand out of the crowd, to withstand the competition and to make money.
Have you ever thought about it?
Remember that everyone offers professional services, quality products, quality services and value for money. If you also position yourself as someone who provides the same, then it may be challenging to attract customers to buy from you. To stand out, you will have to say something else that is unique and different.
Coming up with a unique selling point is something you should consider carefully. You need to think about it deeply to identify your uniqueness. You should be clear about what you do or what you want to start doing that communicates clearly what is different and unique from your business competitors. After identifying your uniqueness, you have to build your brand name with it. You have to communicate your uniqueness to everyone you do business with and in various ways.
What is a useful unique selling point?
A valid unique selling point should find the solution to the problem of your targeted customers. Your unique selling proposition should focus on what they want and what they will benefit from you.
For instance, if you have a web designing business and you have identified the problems with your potential customers as being slow loading websites (take too long to load), you can quickly know that what they want are beautifully designed fast-loading websites with highly optimised web pages. They also prefer sites created in the shortest possible time-frame. For demonstration purposes, you can come up with the following USPs:
“A fast loading website designed in just a week.”
“A quick and simple website with pages loading in less than 5 seconds.”
“A web designing business that meets your online marketing needs within a week”
“Nice-looking and fast loading websites designed by an experienced online marketer within a week.”
In the examples above, you can notice that each unique selling point provides a solution to the problems of the customers. It defines what they want to fulfil their needs. If your targeted customers come across those messages, and they find out that you are a better person to meet their needs, you stand high chances of doing business with them.
Is it enough to have a unique selling point alone?
Not at all. It’s not enough to have a unique selling point and communicate it to your potential customers. You have to be part of each and everything you do because just having your unique selling proposition only in words doesn’t work and will NEVER work for you. You should live it by showing it to your customers in actions. It’s essential to show what you stand for by doing it.
As a piece of advice, consider developing a unique selling point for your business to take it to another level. Communicate it to your targeted customers on your website, in your adverts, on your business cards, and in any other ways that you may believe necessary.
Finally, live what you stand for by showing it in your actions. It’s your actions that will substantiate and speak louder than your words. In our subsequent posts, I will throw more light on how to create a robust and unique selling point and live it.
Hello! My name is Charles Kiyimba, a creative engraver, a professional teacher, a passionate blogger, a confident graphic/web designer and the founder of Goleza Designers Ltd, an engraving business that turns images into real products. Through my hands-on experience, I share with you free helpful information on our products and services, business, marketing and personal development. Always dive in for more!