Brand Image – How To Promote your Business with a Brand Image
Having created your brand image through the process a four-step process of doing research, defining the desired values, creating a visual representation and getting feedback on the pictures you have created, you should now embark on the continuous process of promoting your business using it.
Creating a business brand identity alone is not enough. It’s like developing a website. You have to continuously market your website to grow your business using various online marketing techniques. Likewise, you have to use your image to promote your business with your targeted customers. You have to ensure that your targeted customers see it and become familiar with it. The more your brand image is seen, the more it becomes memorable and the more it becomes unforgettable.
To make your brand image more memorable, you have to come up with ways of communicating it to your targeted customers to make them aware of it. It calls for serious brand awareness promotions.
How do you communicate your brand image to your target group?
I want to share with you seven ways that you can apply to communicate your brand to the public, which includes the following:
1. Incorporate it in your website.
It’s one of the first things that you should do as a marketer. Position it where your website visitors’ eyes can see it without having to scroll down. It should also blend with the rest of your website. The position you select to place your brand image on your site matters a lot. It has to be where people will see it easier to create a memorable portrait of your business.
2. Use it on your banners
When you create banners for use on your websites or for advertising purposes, you should make sure that you integrate your brand image in them. You need to have your banners well designed in such a way that each time people see them, they pick the message you want to communicate to them and compels them to take action.
3. Use it on your business cards
When you print business cards, make sure you integrate your brand into them. A business card is a perfect offline marketing tool, and you should, therefore, not underestimate its importance in communicating your brand to the people you are targeting.
4. Include it in your email signature
You have so many friends, workmates and other people you interact with through emails every day. You should take advantage of this opportunity to communicate your brand to them by placing your brand image to every email you write to them.
5. Live the values portrayed in your brand.
Your brand image will not be so useful if the people behind the brand creation display characters or behaviours that are in contradiction with what their brand values are. If you want to have a long and sustainable growth for your business, you should believe in what you display to the public and make it part of you and part of what you do.
6. Make use of it on your social networks
If you are on any social network like Facebook, Twitter, Linkedin, etc…, you should consider integrating your brand image in them. For instance, you can create a business page on Facebook and incorporate your brand image on it.
7. Advertise with your brand image to create an impact
Many times, advertising requires spending some little money. But you need to carefully use your budget because for you to create a more significant effect, you have to advertise persistently. I, therefore, recommend that you select activities that can fit in your advertising budget. Secondly, the actions you choose should offer continuity and presence in front of your targeted customers.
Some of the ways you can advertise your brand offline include TV advertising, advertising in busy locations like bus stops, print media, bus and transport advertising, advertising at roundabouts and sporting venues, banners and signs to mention but a few. These are ways you can use offline to create your business brand awareness to the people in your market place.
Lastly, if you want the brand identity you have created to have a long-lasting positive effect on your business growth, you have to relentless communicate your brand image to your targeted customers by applying the above methods. If you do not take the trouble to raise your brand awareness, it will be difficult for you to benefit from it. The onus now is on you to create your brand and communicate it effectively to the public.
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Hello! My name is Charles Kiyimba, a creative engraver, a professional teacher, a passionate blogger, a confident graphic/web designer and the founder of Goleza Designers Ltd, an engraving business that turns images into real products. Through my hands-on experience, I share with you free helpful information on our products and services, business, marketing and personal development. Always dive in for more!
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